Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. An “Interview” with ChatGPT: What is Public Relations?

Blogging 111

Blogging Software B2B Survey 111

PR Conversations

OCTOBER 27, 2023

By João Duarte, National Scientific Committee member, FERPILab 15 years ago, a group of PR scholars, practitioners, critics, and lecturers collectively challenged Jim Grunig to address some of the recurrent issues that emerged in the PR Conversations blog at that time. I believe we have to identify publics from their own perspectives.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 1) Soft interviews on your company blog.

B2B 76

B2B Media eBook Interviews 76

PR Conversations

APRIL 24, 2018

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. What do you regard as the lowest depth of misery in PR?

Journalism 79

Journalism Ethics Film Construction 79

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PR Conversations

OCTOBER 27, 2023

NOTE: Originally published on October 15, 2008. Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

JULY 8, 2016

My primary method of research was a series in-depth, oral history interviews with UK-based PR practitioners who have 10-20 years experience in the occupation. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology.

Interviews 51

Interviews Ethics Education LinkedIn 51