Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Ishmael's Corner

JANUARY 4, 2015

Elon Musk Extends Tesla Branding with Car Racing Circuit. Kudos to the Tesla PR team who convince Musk that NATCAR (National Association for Tesla Car Racing) would limit participation and brand appeal … not to mention pronouncing it sounds like someone with a speech impediment saying NASCAR.

Transportation 60

Transportation Journalism Google Employee 60

Communications Conversations

DECEMBER 8, 2022

Holly is now the vice president of corporate branding and partnerships at Polaris. Thomas in 2007-2008. And they were all with a pretty interesting mix brands–Guess, Fairview and the Minneapolis Heart Institute Foundation. Where is she now? What makes Holly’s journey so interesting?

Marketing 60

Marketing Leadership Creativity Internal 60

The Stalwart Blog

OCTOBER 23, 2015

This can’t be the future of news and branded content…or can it? Yes, the woman who introduced me to Twitter in 2007. It’s easy to garner a following when you’re Lena Dunham, but what about all the brands and companies out there looking for hard-won subscribers? Yes, she is much cooler than me. DO use original art.

Software 60

Software Writing Instagram Corporate 60

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What were your keys to success in moving up the corporate ladder? After a couple meetings, Heidi and I were working together. It’s never crowded.”.

Energy 68

Energy Corporate Travel Internal 68

Waxing UnLyrical

JULY 24, 2015

I can’t give you the details, but I can tell you that it was a situation most large companies are only too familiar with – someone (in some cases, of some notoriety) decides to do a hack job on an otherwise extremely well-regarded brand. Confronting crises in the digital age. Based in the Washington, D.C.,

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

PR 20/20

APRIL 1, 2021

We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. Corporate partners/sponsors , including: HubSpot, Drift, Persado, MarketMuse, Mobilewalla, Pattern89, Pandata, rasa.io That was the same year that IBM Watson won on Jeopardy! Raised a $1M seed round in fall 2020.

Education 52

Education Marketing Conference Agriculture 52

PRSay

FEBRUARY 27, 2017

Like Thomas, I began my freshman year in 2007 at Midwestern State University already knowing that I wanted to major in Mass Communication. One of her most noted clients was Toyota Motor Corporation in 1987. Toyota hired Tobin to improve its image and brand among the African-American community. Cambria’s PR Story.

Conference 60

Conference Education Public Affairs Television 60

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

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Facebook Video Brand Branding 116

Bad Pitch Blog

APRIL 2, 2007

In 2007 the familiar blue Valpak® envelope will deliver savings to nearly 46 million households each month throughout the United States , Canada and Puerto Rico. The blue envelope might be branding, but it reads like a sales sheet not a news release. This one reads all corporate giant, including the Byzantine string of companies list.

Local 40

Local Pitching Advertising Advertising 40

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. When your brand voice and vision are aligned, unabashed and bold, your communications strategy will have clear direction. Hoffman Singapore. Be like Elon.

Brand 53

Brand Branding Marketing Energy 53

Sword and the Script

JUNE 22, 2021

Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working. It’s a brand and product with which I already know, like and trust. However, at some point, in July 2021, that feature – the email portion – is going away.

Google 108

Google Tools Analytics Blogging 108

Bad Pitch Blog

JULY 11, 2009

Here is #2 in a series of stupid branding tricks. Flashback: The consummate name change unfolded into a class A brand mess in 2007 at the same time my book Punk Marketing was coming out. Branding geniuses (lightly used) from AT&T had forgotten how much AT&T was hated as a wireless company a few years back.

Wireless 40

Wireless Groups Newspapers Company 40

Ethical Voices

AUGUST 21, 2023

For example, we know the studies that show Gen Z is expecting corporate social advocacy. But different brands have different thresholds of risk. When I was on day one in the Ministry of Defense Press Office, this is 2006, 2007 or so, the height of the Afghan and Iraq Wars at the time. You’re absolutely right.

Agency 81

Agency Publicity Ethics Analysis 81

PR Conversations

OCTOBER 9, 2015

I found support for the four-step process proposed by Jaques (2007). The status of the organisation – and its brands – within individual countries and globally was also felt to be a key factor in local adaptation. Instead, the value of reflection and evaluation after an incident was emphasised.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

“I started giving away my knowledge etc almost accidentally, when I launched my first blog in 2007, giving my views and advice on the use of social media for marketing. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators. “I never really had a lightbulb moment.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. However, journalists are few and far between.

Social Media 120

Social Media Video Agency Healthcare 120

David PR Group

JULY 21, 2014

Here’s a little bit of it: …In 2007, [Levi’s] conducted an extensive “lifecycle assessment” of a pair of jeans to understand the carbon footprint of one pair of jeans and just how much water and energy a pair of jeans “consumes” in its lifetime, from “cradle” (growing the cotton) to “grave” (recycling, reuse, or worst case, to a landfill). …

Storytelling 80

Storytelling Marketing Viral Energy 80