Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone.

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Agency Retail Apparel Mobile 28

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. In each case, some part of their marketing and/or sales process was broken. A Fourth Model: Marketing as Profit Center.

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Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. PNR: This Old Marketing. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Communications Conversations

AUGUST 31, 2018

I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. ” I’ve been surprised by how similar content marketing is to journalism. Shrinking staffs and increasingly inexperienced newsies have to fill more shows and social media channels with a dwindling amount of quality content.

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Media Journalism Report Video 112

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit A: Starbucks.

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How To Media Print Real Estate 48