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Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

The most fun was a feature I wrote about the “Right to Repair” around 2004. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics.

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

Probably a feature for Corvette Quarterly in 2004, when I profiled racecar driver Leilani Munter and her high-school friend. I also review new vehicles. Describe the craziest or most fun story you have written.

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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Spiral of Silence Survivorship Bias—Abraham Wald and the WWII Airplanes The Narcissistic Principle: Why We Share in Social Media Social Group Sizes (The Social Brain Hypothesis) Echo Chambers: Algorithmic Confirmation Bias The Halo Effect: Why Attractiveness Matters in PR Subscribe and get a free ebook on how to get better PR ideas.

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The Bandwagon Effect: Momentum Is Everything

Doctor Spin

Here we go: Quicklinks The Bandwagon Effect The Bandwagon Effect PR Resource: The Hostile Media Effect The Bandwagon Effect The Bandwagon Effect The Bandwagon Effect is a form of groupthink where the popularity of a trend, idea, or opinion encourages more people to “jump on the bandwagon.” Source: Wikipedia 4 Hostile media effect.

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The Three Biggest Media Mistakes Top Executives Make

Cision

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?