A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up
Prohibition
FEBRUARY 2, 2024
The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. Paramount have drawn on the cult following of the original movie with a callback to the scene in which Regina runs into the road and is struck by a bus.
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