Burger King taps into nostalgia with Napoleon Dynamite ad
The memorable duo—who donned the T-shirts, ‘Vote for Pedro’—are coming together in a new campaign for the burger chain. Here are details.
Burger King is bringing back Cheesy Tots and will promote them using a famous character who shortened the phrase “tater tots” to “tots.”
Actors Jon Heder and Efren Ramirez—stars of the cult movie hit “Napoleon Dynamite”—reunited to promote BK’s latest menu endeavor. Watch the spot here:
That’s it—simple, direct and full of nostalgia.
WHITE PAPER: How to communicate with a millennial workforce.
Here’s what Alex Macedo, President, North America, for the Burger King brand told Mashable:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
