Sword and the Script

APRIL 19, 2016

However, Mother Nature had other plans on that fateful morning in 2003. That’s just the way it was in 2003. Yet today, with millions of “channels” on the web, it’s just the beginning. In the case of that particular client and the CNBC interview, the web wasn’t yet strong enough to see the story immediately online.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? Uniting idea with emotion.

Storytelling 117

Storytelling Examples B2B Chemicals 117

Sword and the Script

JANUARY 10, 2017

It was interesting to see that a relatively new player like Squarespace ranked second while Blogger, which was acquired by Google in 2003, for a rumored $20 million trails further behind. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward.

Survey 60

Survey Blogging Corporate Analytics 60

Norton's Notes

APRIL 23, 2015

After scrawling through the web I eventually found the press cuttings which Google Alerts hadn’t picked up and this got me thinking, why have alerts started to lose their effectiveness? The alerts are available over both the web and social networks and deliver alerts in real time via push notifications or daily/weekly emails.

Google 28

Google System Enterprise Web 28

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. In 2003, British Petroleum’s plan for dealing with a spill at its Alaska oil field was criticised for being overly complex and confusing. What Not to Do in a Crisis!

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Polaris

JULY 18, 2014

Wiebe, who is based in Victoria, British Columbia, has been writing, editing and proofreading online and offline copy since 2003. Journalists and public relations professionals take note: if you’re writing for the web, use numerals.

Writing 107

Writing eBook Content Marketing Blogging 107

Cision

JULY 2, 2015

We live in an age where, according to Google CEO Eric Schmidt , “Every two days now we create as much information as we did from the dawn of civilization up until 2003.” Today, everyone can become a publisher adding their two cents into the bucket that is the web. Has the truth become so democratized as to no longer exist?

Journalism 120

Journalism Facebook Social Media Consumer 120