The Resolution Blog

SEPTEMBER 15, 2023

In this spotlight interview, we chat with Emma Lamberton – Senior Communications Manager at Coram, the first children’s charity, who shares some of the strategies and tactics that underpin their communications work. She provides valuable insights into how the charity has built its reputation as a trusted spokesperson for childcare-related issues through media commentary.

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The Resolution Blog

SEPTEMBER 8, 2023

The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge drop in PR budgets over the past 12 months – 1 billion dollars to be precise. And our latest podcast guest Chief Finance Officer Simon Collard, who has over 30 year’s experience, […] The post How to tell your coverage success story and help secure your PR budget appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

SEPTEMBER 7, 2023

How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in […] The post How to Make Your Agency Profitable appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

SEPTEMBER 5, 2023

Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR person or marketer. Ever mixed up terms like users, visitors, visits, and views? It happens to the best of us. While these terms may sound alike, they all hold distinct meanings. So […] The post Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

AUGUST 17, 2023

In episode 40 Stella explored ‘how music grows brands’ in her interview with authors & brand experts Rebecca Jolly and Joe Bellioti; They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR […] The post The Power of Music Partnerships appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

AUGUST 10, 2023

In our next installment of ‘PR Resolution Meets’, we speak with Mark Taylor, Director of Membership, Marketing, and Communications at The Ivors Academy. Mark emphasizes the importance of solid data and reporting in their day-to-day operations supporting their diverse community of songwriters and composers to grow their careers and achieve recognition.

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The Resolution Blog

JULY 31, 2023

Stella is joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went to head-up media relations at the world’s leading cancer charity; Cancer Research UK. They discuss the moment Martin made his career-defining decision and why he and the charity have never looked back. They look at […] The post How Crime Journalism led to a Leading UK Charity PR Newsroom appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

JULY 25, 2023

In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northumberland, England who shares insight into their proudest creative media campaigns. These include the launch of Lilidorei, the world’s largest play structure, which garnered extensive media coverage in outlets including the BBC and ITV, and […] The post PR Resolution Meets: Ian McAllister from The Alnwick Garden appeared first on PR Resolution — by Co

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The Resolution Blog

JULY 20, 2023

PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn. This insight is taken from ‘The Influence 100’ which is PRovoke Media’s annual compilation […] The post Save $2k of PR budget every month (with a small adjustment to workflow) appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

JUNE 22, 2023

Margo Neely she is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement. This […] The post How a musical shoe led to a PR investment firm appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

JUNE 1, 2023

Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and […] The post Inside ‘Secret Cinema’ appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

MAY 4, 2023

As a rule I don’t discuss PR agency’s values on the show. They are for staff and should stay on slides or post-its. But when I heard this story of how one ‘agency value’ resulted in a team helping to evacuate 54 orphans from Ukraine, I broke that rule and dedicated a whole episode to […] The post How a PR team helped evacuate 54 Ukrainian orphans to the UK appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

APRIL 30, 2023

In this episode I interview PR measurement experts, Richard Bagnall and Darryl Sparey on their latest joint research that explores the effects PR has on attracting investors and gain funding for tech start-ups. We delve into the research results including the types of business that see this success, the PR approach needed to gain similar […] The post Coverage to Capital appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

MARCH 6, 2023

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses. I’m joined by ex-Head of Global Music at […] The post How Music Grows Brands appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

MARCH 6, 2023

In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer at Neely and Daughters. Margo’s work first caught our eye when we were introduced to her The Neely Air 808 Sneaker – a brilliant creative fusion between sport and entertainment, in which Margo designed a pair […] The post <strong>PR Resolution Meets: Margo Neely</strong> appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

FEBRUARY 23, 2023

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how […] The post Confidence in data: Behind the scenes at H+K Strategies appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

FEBRUARY 9, 2023

We’ve just added Spotify playlists to our coverage stack. You can now copy and paste a playlist link into CoverageBook, and we’ll collect the playlist’s number of followers, and its combined total of likes and shares on Twitter, Facebook and Pinterest. This means you can also show ‘Spotify likes’ in your metric summary too. So […] The post Five brands that are smashing it with Spotify playlists appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

DECEMBER 16, 2022

Data is talked about so much in the PR industry; should we hire in experts? Should we be the experts? We all know the industry needs to be more confident in data in 2023 which is why I’m very happy to share this useful report on data literacy in PR, I’m proud to have co-authored […]. The post Can PR tech improve data-literacy in your team?

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The Resolution Blog

DECEMBER 12, 2022

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former ‘head of global football content’ at Budweiser and ‘head of content’ at West Ham United, Amar has helped grow audiences across multiple platforms by truly understanding fans and creating content strategies that resonate.

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The Resolution Blog

NOVEMBER 4, 2022

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year. There are just over 4 weeks of events and content releases from AMEC […]. The post Getting the most from AMEC Measurement Month 2022 appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

OCTOBER 23, 2022

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup opening in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch. This year is very different. Nearly […]. The post PR & the most controversial World Cup in history appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

SEPTEMBER 8, 2022

Estimated coverage views, social shares and engagements are all metrics most PR people are familiar with, but when we recently saw them alongside stats on social isolation and ‘no. of friends made’ we needed to know more! Who was this report for? What job does it do? How was it customised? Was it a success? […]. The post How to turn a PR coverage book into a ‘social impact report’ ?

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The Resolution Blog

AUGUST 24, 2022

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & […].

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The Resolution Blog

JULY 8, 2022

In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. It was when […]. The post The PR powerhouse on every tech founders (& investors!

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The Resolution Blog

FEBRUARY 28, 2022

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? CoverageBook co-founder, Stella Bayles was joined by coverage analysis expert, AMEC member and founder of Experienced Media Analysts, Steph Bridgeman to find out. This […].

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The Resolution Blog

JUNE 7, 2022

Modern PR can impact an organisation on many levels. A wider variety of stakeholders now take an interest in PR results than ever before, however there is often a fear among PR teams that once a report is sent, it might not be read! We ran this webinar to help you understand your PR report […]. The post How to successfully communicate PR results and make an impact?

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The Resolution Blog

MARCH 10, 2022

This episode explores the business success that occurs when two areas of marketing combine and work together really well. I interview Grace Keeling and James Beverage, co-founders of Made by Giants. Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

FEBRUARY 9, 2022

Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Brexit and a new President) had a seismic shift in the way PR professionals were reporting on success. Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]. The post The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year appeared first on PR Resolution — by Coverag

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The Resolution Blog

JANUARY 13, 2022

If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. 2023? Yes. I’m aware we’re just days into 2022. But without consideration now, we are in danger of using historical PR metrics (such as reach or […]. The post The metric you need in 2022 PR KPIs (that will probably increase your budget) appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

DECEMBER 17, 2021

Since we launched the new platform in November we have made over 14 improvements to features in CoverageBook. You’re busy, we know you don’t want to read about every single update. But for all the bigger changes that will make your life easier we will add them to this page, with the latest addition at […]. The post What’s new in CoverageBook 2?

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The Resolution Blog

DECEMBER 14, 2021

End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead. This includes weighing up the success of […].

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The Resolution Blog

NOVEMBER 16, 2021

The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first! We start with our journey; our agency pasts, and the measurement and reporting experiences that led to […]. The post Gary Preston, CoverageBook take 2!

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The Resolution Blog

NOVEMBER 16, 2021

CoverageBook 2?! But before we go there…. Let’s rewind. We launched CoverageBook way back in 2014. With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it. Which still […]. The post CoverageBook 2. AI? No. Full data attribution for PR?

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The Resolution Blog

NOVEMBER 11, 2021

My name is Stella. I was raised in Essex in the South-East of England, I didn’t go to University, didn’t complete my A-Levels and I have a strong Estuary English/Cockney accent. I’m also the director of a Public Relations reporting tool that over 2700 PR teams across 89 countries use everyday. I’m an author, regularly […]. The post Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups appeared first on PR

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The Resolution Blog

NOVEMBER 8, 2021

You’re looking to evaluate the impact of your coverage. Your boss/client is asking to put some kind of $$ value on it. Which is fair enough. But you’ve got a problem. They are not an eCommerce business. Or set up to make transactions online. So how on earth can you link visits from your coverage […]. The post Show the predicted $$$ impact of your coverage.

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Blogging 207

The Resolution Blog

NOVEMBER 4, 2021

In this episode I interview Brian Wallace Founder of NowSourcing, the top rated infographic agency in the United States. If you thought using infographics in PR activation had its day, think again. Brian and his team recently helped a NBA player secure a $64million deal by reshaping the way the US media thought about him, […]. The post How a PR infographic secured an NBA player a $64million deal appeared first on PR Resolution — by CoverageBook.

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The Resolution Blog

NOVEMBER 4, 2021

We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. Using PR. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful. But for […]. The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook.

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