The Resolution Blog

6 of the best online monitoring tools for PR right now

The Resolution Blog

You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time.

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Agile working requires total theoretical change

The Resolution Blog

‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin. Business models are changing, and agile models are the best for creating value, according to McKinsey.

Trending Sources

Inside Innovation: ING Bank Communications team

The Resolution Blog

When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile!

40 PR tips that will super-charge your career

The Resolution Blog

Commentary not required. Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Secure coverage on the biggest publisher.

eBook 76

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to supercharge knowledge sharing in PR agencies

The Resolution Blog

A chain is only as strong as its weakest link… But with PR's finding it hard to share, how do you make sure knowledge is spread among your team and there are no weak links? The easiest way to help your team start sharing is to first look at why it can be hard to share in this industry.

Beginners guide to google analytics for PR Teams

The Resolution Blog

So many PR measurement gurus talk about the benefits of Google Analytics. Very few actually share any simple practical advice & prefer to snigger at AVEs. That’s a shame as whilst an amazing tool it’s a bit of a beast to get your head around.

Appeal: Know a PR team still using powerpoint for coverage reports? Do them a favour.

The Resolution Blog

You know they don't need to live like this. Do your PR mates a favour & share this

Marketing Collaboration & the Important Role of PR

The Resolution Blog

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. A great idea once labeled a public relations campaign may not rely on traditional PR tactics. A cool advertising initiative may have little or no paid media attached to it.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 tips to power your PR using tech, tools & talent

The Resolution Blog

Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? And implement it in a way that sticks?

Tools 59

PR measurement: Get to the real numbers

The Resolution Blog

Last night (11th February 2016), the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation.

Chrome extensions to make your life better

The Resolution Blog

Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the exciting aspects of PR.

Why don’t you use your blog to Answer the Public this year?

The Resolution Blog

How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google?

Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

We’re on a mission to meet talented PR teams around the world to find out how they do things differently.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

How PR can innovate in 2016

The Resolution Blog

‘How can PR innovate’ is a question I’ve been asking for a while now.

Marketing Collaboration & the Important Role of PR by Ron Young

The Resolution Blog

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. A great idea once labeled a public relations campaign may not rely on traditional PR tactics. A cool advertising initiative may have little or no paid media attached to it.

Inside Glass Lantern PR

The Resolution Blog

Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee!

B2C 43

Official announcement from Twitter: Share count data no longer available

The Resolution Blog

It's been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social share counts of any URL using the current method.

Data 39

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

So what? 10 tips for coverage commentary

The Resolution Blog

Automation in PR is currently a big topic. We are all for automating anything and everything that makes your life easier. It’s what Coveragebook is based on; automating the tasks that are mundane and you don’t need a brain for.

Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google.

Secure more coverage with the power of free text by Jess Macdonald

The Resolution Blog

“We want a halloween idea to go out in October!” “We’d We’d like to be considered as ownership contenders of Valentine’s Day!” “We We want to send a home improvements idea out this Bank Holiday!” Sound familiar? News tends to be on a loop. There are always new angles to take but there isn’t always the opportunity to explore them. This is something that every PR professional will know.

New higher limits for CoverageBook Silver & Gold paid plans

The Resolution Blog

As of September 2017 we’ve significantly raised the coverage credit quotas on both our Silver & Gold plans (see [link] ) Which means you’ll be able to capture, measure & report-on more of your hard won PR coverage. And save so much time in the process! What’s changed?

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

Nobody would disagree that linking your online PR coverage to the impact on a client’s website is a valuable thing to do. Did anyone visit our site from the link in that coverage? Did anybody that visited…actually do anything. Like download something, give us their email or earn us some money?

New Feature: Import hyperlinks as online coverage.

The Resolution Blog

“I love how simple it is to just paste in URLs in CoverageBook to make a report. All the links in my excel sheet are hyperlinks. Not raw URLs that you need?! Help me!” Many of our customers start using CoverageBook.com by importing links from their excel based PR coverage trackers.

Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards.

How to Protect and Grow Your PR Budget in a Digital Comms Playground

The Resolution Blog

There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? With better measurement.

Why a URL link in your PR coverage = business impact for your client

The Resolution Blog

Did your latest piece of PR coverage include a clickable URL link to your brand or client’s website, just like the example below? It did? You must be jumping for joy! If you’re not, let me tell you why you should be punching the air next time it happens.

SEO 2

Who else is bored with making brand logo wall images?

The Resolution Blog

People are always weirdly impressed by brand logos. They love them. It’s why you put them on your website to show off who you work with. PR teams list logos of the publications that have mentioned their clients. Salesy types stick them in presentations to say who they are speaking to.

New eBook will take your PR measurement to the next level

The Resolution Blog

Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign.

Join the PR Resolution

The Resolution Blog

Join thousands of communications professionals around the globe and get the Resolution email straight to your inbox. link] Every two weeks I collate the stand-out five things you need to know in PR. You will receive a simple bullet-pointed mail informing you of the best new tools, how-to cheat sheets, eBooks and inspiring examples of innovation from PR teams and thought leaders. Don’t miss out. Join today and start your own PR Resolution.

Learn how to save hours creating your coverage reports

The Resolution Blog

Join us for a live webinar to find out how to best use Coveragebook.com. We’ll show you how to produce beautiful reports, demonstrate accurate PR metrics and save yourself hours in your busy PR schedule!

How to secure bigger budgets using coveragebooks

The Resolution Blog

So the hard work is done. You’ve pulled off the campaign and the coverage has rolled in. You want to do a similar campaign. But next time bigger and better. To get the extra budget signed off you need to showcase the campaign.

Changes to coveragebook.com pricing plans

The Resolution Blog

I’m getting old. I’m starting to talk about how quickly time flies by. But to say we launched covergebook.com as a paid service just over a year ago.well… doesn't time fly? Since then we’ve shipped improvements to the tool almost every week.

Inside Innovation : Manifest LDN & NYC

The Resolution Blog

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach.

Execs and juniors - Treat ‘em mean keep ‘em keen?

The Resolution Blog

Do you value your account execs and juniors the amount you should? If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place.

Answer The client - how this free Analytics tool also provides valuable insight

The Resolution Blog

“What happened after the coverage went live?” ” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitting target” “Did you campaign deliver traffic to our content?”