The Resolution Blog

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6 of the best online monitoring tools for PR right now

The Resolution Blog

You’ve worked hard to get that story out there, now you need to collate the coverage to show off to your client. But where do you start? There are so many media monitoring tools out there but it takes time to trial them all and we know what it's like, you just don't have the time.

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Agile working requires total theoretical change

The Resolution Blog

‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin. Business models are changing, and agile models are the best for creating value, according to McKinsey.

Inside Innovation: ING Bank Communications team

The Resolution Blog

When we started the ‘Inside Innovation’ series we thought we would come across teams trying some new tactics or learning new skills. What we didn’t realize we would find is a Communication team driving the restructure of the business to become Agile!

40 PR tips that will super-charge your career

The Resolution Blog

Commentary not required. Automated insight from excel spreadsheets? New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Secure coverage on the biggest publisher.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to supercharge knowledge sharing in PR agencies

The Resolution Blog

A chain is only as strong as its weakest link… But with PR's finding it hard to share, how do you make sure knowledge is spread among your team and there are no weak links? The easiest way to help your team start sharing is to first look at why it can be hard to share in this industry.

Beginners guide to google analytics for PR Teams

The Resolution Blog

So many PR measurement gurus talk about the benefits of Google Analytics. Very few actually share any simple practical advice & prefer to snigger at AVEs. That’s a shame as whilst an amazing tool it’s a bit of a beast to get your head around.

Appeal: Know a PR team still using powerpoint for coverage reports? Do them a favour.

The Resolution Blog

You know they don't need to live like this. Do your PR mates a favour & share this

Marketing Collaboration & the Important Role of PR

The Resolution Blog

Today’s best marketing campaigns combine the efforts of many groups, including PR, advertising, social, content and user experience, to name a few. It’s about building trust, enhancing reputation, telling great stories and engaging with users. A great idea once labeled a public relations campaign may not rely on traditional PR tactics. A cool advertising initiative may have little or no paid media attached to it.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 tips to power your PR using tech, tools & talent

The Resolution Blog

Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? And implement it in a way that sticks?

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PR measurement: Get to the real numbers

The Resolution Blog

Last night (11th February 2016), the CIPR hosted an event on measurement in public relations. Paul Sutton, Neville Hobson and I spoke about our experiences and views in the development in PR measurement and evaluation.

Chrome extensions to make your life better

The Resolution Blog

Here at coveragebook.com we spend hours working out how to save you hours of boring admin work, allowing you to crack on with the exciting aspects of PR.

Why don’t you use your blog to Answer the Public this year?

The Resolution Blog

How do you plan blog content? Did you know that you can use Google Suggest to see what people are searching for? Have you thought about basing your blog content around the most popular questions asked for in Google?

Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

We’re on a mission to meet talented PR teams around the world to find out how they do things differently.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

How PR can innovate in 2016

The Resolution Blog

‘How can PR innovate’ is a question I’ve been asking for a while now.

Inside Glass Lantern PR

The Resolution Blog

Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee!

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Official announcement from Twitter: Share count data no longer available

The Resolution Blog

It's been confirmed that as of 20th November Twitter are officially removing the ability for any publisher to display the all time social share counts of any URL using the current method.

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So what? 10 tips for coverage commentary

The Resolution Blog

Automation in PR is currently a big topic. We are all for automating anything and everything that makes your life easier. It’s what Coveragebook is based on; automating the tasks that are mundane and you don’t need a brain for.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google.

Learn how to save hours creating your coverage reports

The Resolution Blog

Join us for a live webinar to find out how to best use Coveragebook.com. We’ll show you how to produce beautiful reports, demonstrate accurate PR metrics and save yourself hours in your busy PR schedule!

How to secure bigger budgets using coveragebooks

The Resolution Blog

So the hard work is done. You’ve pulled off the campaign and the coverage has rolled in. You want to do a similar campaign. But next time bigger and better. To get the extra budget signed off you need to showcase the campaign.

Changes to coveragebook.com pricing plans

The Resolution Blog

I’m getting old. I’m starting to talk about how quickly time flies by. But to say we launched covergebook.com as a paid service just over a year ago.well… doesn't time fly? Since then we’ve shipped improvements to the tool almost every week.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Inside Innovation : Manifest LDN & NYC

The Resolution Blog

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach.

Execs and juniors - Treat ‘em mean keep ‘em keen?

The Resolution Blog

Do you value your account execs and juniors the amount you should? If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place.

Answer The client - how this free Analytics tool also provides valuable insight

The Resolution Blog

“What happened after the coverage went live?” ” “Did this coverage generate any leads” “What did this coverage do” “Is the coverage hitting target” “Did you campaign deliver traffic to our content?”

Introducing 'Answer The Client' - A New Free PR Coverage Analytics Tool

The Resolution Blog

From the makers who brought you Coveragebook.com and Answer The Public , we have a brand spanking new tool… Answer The Client! See what we did there?). Have you ever wanted to know how much traffic your campaigns sent to your target website?

Free webinar: ‘The True Business Impact Of PR Coverage’

The Resolution Blog

Every time a piece of PR coverage goes live it’s a recommendation of your client’s brand and online content. Endorsement and recommendation of content are major factors in how Google decides where to send millions of people every day which can equate to millions of pounds for businesses.

10 memorable moments from our first year (2015)

The Resolution Blog

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! We explored automation, discussed measurement and looked into the future.

How John Lewis got #ManOnTheMoon so right

The Resolution Blog

Branded as one of the most successful adverts of this Christmas season , the Johns Lewis ad has made people up and down the country well up. Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert.

futureproofing.now

The Resolution Blog

I’m feeling inspired. The reason? PR teams are buzzing right now. In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s working.

Free Range Friday

The Resolution Blog

It’s Friday. How many meetings have you had so far today? Have you stepped outside the office? Over the past few weeks the Coveragebook team have been exploring what it means to remote work and meet outside of the office.

#PRstack: Using Google Trends to prove audience action

The Resolution Blog

We know that our PR campaigns do a great deal more than just raising awareness, but it’s difficult to simply prove that our target audience took action after reading, watching or listening to our coverage. What if there was there was a free tool that could prove this in 30 seconds?

How to make a PR portfolio in minutes using SlideShare & Coveragebook.com

The Resolution Blog

It's the big day. That interview for your dream job in PR. It's time to show off the best bits of any campaign you've worked on. It's your time to shine.as it were. Don't waste precious prep time cutting and pasting clips. Build a cool looking coverage book in minutes.

Simple lessons from Agile for PR Teams

The Resolution Blog

I’ve been re-reading “Getting Real” from the genius team behind basecamp today. Since switching focus from building an agency (propellernet.co.uk) to building a product ( coveragebook.com ) I must have read it at least 10 times. It’s packed full of wisdom.

My choices between being a ‘Digital Dinosaur’ or a ‘Digital Competent’

The Resolution Blog

It’s a myth that ostriches bury their heads in the sand when sensing danger or feeling threatened. Instead, they use their powerful assets to best effect: a kick that can kill a Lion or legs that can stride faster than 40mph.

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5 New PR Tools That Crush It

The Resolution Blog

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process.