Trending Articles

Gillette Gets Woke: A PR Take

ImPRessions - Crenshaw Communications

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win.

Ethics 249

Why AI won’t Replace PR

Flack's Revenge

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan.

Five Key Takeaways from the 2018 Growth PR Conference

AirPR

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Six PR tactics to stay ahead of the competition

Ronn Torossian

Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a source of frustration.

More Trending

3 Social Platforms Tech PR Pros Need To Know

ImPRessions - Crenshaw Communications

If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists.

Reddit 167

Infographic: Your social media marketing checklist

PR Daily

It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives. Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money.

4 easy steps to energize your PR in the new year

Agility PR Solutions

In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more in PR and targeted marketing.

Study 123

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 Perspectives on Confessions from an Anonymous PR Person

Sword and the Script

The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry.

Agency 103

The Introvert’s Guide to Public Speaking

Critical Mention

Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS Consulting, discusses her thoughts and provides tips on public speaking to help introverts turn around their presentations.

4 tips for using word-of-mouth to tout your brand

PR Daily

Personal recommendations carry great weight with would-be customers. Here’s advice on using testimonials to drive traffic and tapping influencers’ clout to extend your online reach. Consumers’ word-of-mouth is marketing gold.

Ethics 167

7 actionable ways to build hype for your brand’s next event

Agility PR Solutions

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful.

Local 109

How to use paid media as part of an integrated PESO campaign

Stephen Waddington

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign.

BuzzStream Research Improvements: Powerful Tools to Find The Information You Need

Buzzstream

Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time.

Tools 91

#MediaMonday – Zahid Arab

HMA Public Relations

Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]. The post #MediaMonday – Zahid Arab appeared first on HMA Public Relations. Media Monday

9 trends to watch for social media marketers

PR Daily

Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year. When it comes to social media, the year ahead should be quite an interesting one for marketers.

Today’s trend towards less screen time is challenging website marketers to simplify

Agility PR Solutions

A large majority of people spend more than four hours online for leisure every day, but changing consumer attitudes toward internet usage, as they search for ways to curb internet addiction, could cause this number to drop.

Trends 111

How to Build Effective Backlinks Using Images

Critical Mention

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO.

Why PR people need to protect influencers’ mental health

PR in High Definition

Here’s a test for you. Open Instagram and go through the first 10 posts. How many of them are people you know and how many are brands, influencers, ads or celebrities? I just tried this and to no surprise, only one post out of the 10 was from someone I know.

5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you.

Infographic: Why social media marketing is essential

PR Daily

If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. Consider these insights. If social media isn’t a core part of your strategy, you’ll be left to play catch up.

The 6 key things influencers look for when collaborating with brands

Agility PR Solutions

As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power.

Will fake #sponcon be the end of influencer marketing?

Communications Conversations

A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled “Rising Instagram Stars are Posting Fake Sponsored Content.”

Brand 68

Do This One Simple Thing Every Day for a Picture-Perfect PR Life

PR News

It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job.

11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

Who was the most photographed and talked about person at the 2019 Golden Globe Awards?

Viral 66

20 common PR habits that drive journalists bonkers

PR Daily

Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs. Interacting with journalists is a lot like dating.

2019 tech trends and predictions from media experts

Agility PR Solutions

Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019.

Trends 101

Will 2019 (finally) the year of the Social CEO?

Communications Conversations

We’ve been talking about the concept of the “social CEO” for years now. In fact, I remember Richard Branson being on Twitter in 2007! But, the notion of the social CEO has really never taken off.

Sadly, We’re #1!

HMA Public Relations

There are countless polls and lists that rank cities and industries on their respective standing amongst their peers. The business lists, like the Book of Lists, […]. The post Sadly, We’re #1! appeared first on HMA Public Relations. HMA Public Relations

How to get a job in tech PR

Sarah Stimson

Yesterday a young women, Asma, who is currently reading my book, How to get a job in PR, tweeted me to say she’s enjoying it and is going to write a review.

Amazon stirs social media pot with tongue-in-cheek hashtag

PR Daily

The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke. A good hashtag is crucial for social media marketing.