Trending Articles

Why you must develop your measurement skills to succeed in PR

PR Daily

PR is no longer a purely creative field. Measurement. It’s part of the basics: in order to prove how well a campaign or project performed, you need to compare it to a base line.

Coffee with a Journalist: Melissa Angell, Inc.

The TypeBar

Today on Coffee with a Journalist, we’re joined by Melissa Angell , a staff reporter for Inc. Magazine. Melissa has been a reporter for a number of years and with multiple news publications including Law360, American Banker, and TheStreet.

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Reach Journalists Outside the United States: Tips for Pitching Internationally from AFP and FPA | Business Wire Blog

Business Wire

Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. But the world is also noisier. Media outlets are understaffed, and reporters are doing more.

How the KFC Crocs shoe became the hottest item at Fashion Week

PR Daily

The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Tips for small businesses for successfully creating video content

Agility PR Solutions

Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don’t know how to do it or because they don’t feel comfortable in front of the camera.

More Trending

Diego Pineda on Why you Need Thought Leadership vs. Content Marketing

Flack's Revenge

I saw a piece of content that drew me in recently. It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. My first reaction was, “give me a break! Another XXX is dead (or dying) story!

Why it’s time for a content audit — and how to do it

PR Daily

The strategies you developed a few years ago may not still be relevant. Here’s how to know.

SEO 120

5 top tips to create a positive brand reputation

Agility PR Solutions

Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. However, a business will only turn a target market into loyal shoppers if it puts consumers’ needs first.

What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

Sword and the Script

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. It’s almost cliche to say, “I can’t believe it’s July” – so here’s another way to look at it: we’ve got just six more months until Christmas and that whole holiday season.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

#FunFactFriday – 29 Years of Communications History

HMA Public Relations

With today marking Abbie Fink's 29th anniversary with HMA Public Relations, she is commemorating the special milestone by sharing 29 other communications milestones from over the years. Check it out in this month's #FunFactFriday post! Fun Fact Friday anniversary milestones

Rules to remember when creating a sports marketing or other publicity program

Agility PR Solutions

Many corporations are or will shortly start planning promotional campaigns for Major League Baseball’s playoffs and World Series and for the beginning of the National Football League season and Super Bowl.

Letter from Bled: communication warfare and the COVID-19 pandemic legacy

Stephen Waddington

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. It’s good to be back in Bled.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Webinar: How to Unlock Strategies to Bolster your LinkedIn Presence

Communications Conversations

Yesterday, I led a one-hour webinar on how to unlock strategies to bolster your LinkedIn presence. It was designed for anyone who’s looking to use LinkedIn as a tool to find a new job, grow professionally or expand their network.

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. Needless to say, a lot has changed in public relations since 1967.

How the May 2022 LinkedIn algorithm updates affect your company page

PR Daily

And one trick that’ll make your LinkedIn life easier.

6 in 10 consumers have switched brands after one poor customer experience

Agility PR Solutions

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Set your teammates up for success with dashboard sending on NewsWhip Spike

NewsWhip

Dashboard sending has just been added to NewsWhip Spike, making it easier for you to build a dashboard once, and set your entire team up to use an exact copy of that dashboard, and start monitoring what matters in a matter of seconds. Set your teammates up for success.

Do You Have a Press Page?

HMA Public Relations

If you are a brand or business that is interested in getting in the news, a press page on your website is a must. Learn more on what to include in your press page in today's post from Justin Liggin. Media Relations newsroom press press page website

Why using your own service can help you focus your PR on the consumer

Axia PR

Experiencing what customers do can help you put yourself in their shoes. Telling your company’s story and why it matters to your potential customers is a very important part of public relations.

Announcing Ragan’s Crisis Communications Awards winners

PR Daily

Congratulations to this year’s impressive winners. Learn more about their winning work. The post Announcing Ragan’s Crisis Communications Awards winners appeared first on PR Daily. Ragan Awards

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

5 reasons why now is the best time for SMBs to step up their content marketing

Agility PR Solutions

If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media update.

CES 2023: The Top 5 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023.

What is World Social Media Day?

HMA Public Relations

June 30th marks World Social Media Day, a day to recognize social media’s impact on communication and to bring the world together to celebrate it. In today's post, Scott Hanson is sharing a brief recap of social media over the years. Learn more!

Reblog: Steps to take before you run an agency review

Axia PR

Mercer Island Group created this checklist for CMOs to reference before conducting an agency review. When a marketer decides it is time to leave a client-agency relationship, uncertainty that they’re getting the best for their organization can add stress to an already stressful process.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

4 tips for navigating client relations in 2022

PR Daily

What’s changed since COVID and what will remain universally true no matter what. In case you’ve been living under an incredibly enormous rock, enough has happened in the past couple of years to fill an entire history book.

Where’s the fun? Consumers want fun back in news stories, brand marketing campaigns

Agility PR Solutions

What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape.

Should AI Impersonate People?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “Imitation is the sincerest form of flattery”—it is a high compliment when people respect someone’s work enough to replicate it.