How I used SeeDepth to Improve PR Measurement


By Seedepth. GUEST POST by Mikala Vidal. As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results.

PR Measurement Advice From The Client


By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago.

PR Measurement: Tracking Coverage Drivers


By Seedepth. In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success?

5 Scary PR Measurement Mistakes


By Seedepth. PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Using data to share real information instead of ghostly figures can ensure your future longevity. Don’t be afraid – but avoid these five deadly mistakes!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Media Monitoring is Not PR Measurement, And PR is More Than Media


By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring.

3 Ways To Shift Your PR Measurement Mindset


By Seedepth. Are you still just monitoring your media? Sure, it saves you time on tracking hits, but clients want more. PR analytics gives you insight into how those “hits” fared & impacted your business.

Demand Grows For Media Intelligence and PR Information and Software


By Seedepth But new players are forcing change – going well beyond media monitoring – in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that in 2016, global spend on Media Intelligence and PR information & software was up 6.55%, as demand topped USD3b in the industry, for the first time.

PR, Branding and Positioning to Take on Goliath


By Seedepth. Our Founder & CEO, Christine Perkett , has been busy on the speaking circuit lately. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Hire The Right Team: SeeDepth CEO To Speak At Bullhorn Engage


By Seedepth. Our Founder and CEO, Christine Perkett , will speak at Bullhorn’s Engage2016 next month. Engage is an event for exploring the opportunities and challenges associated with accelerating. your business growth. You’ll learn to build better business relationships and boost your performance. by more effectively engaging with your customers and employees. It’s the only conference of its kind. that brings together practitioners, industry experts, and innovative business leaders.

Why Successful PR Agencies Invest In PR Tech


By Christine Perkett. It wasn’t too long ago that many people were declaring “PR is Dead,” mostly in response to the rise of social media and the ease with which anyone could now promote themselves.

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Don’t Be Scared of PR Measurement


By Seedepth. In our conversations with prospects, we often find that measurement is a scary topic. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working.

The State Of Journalism, How It Might Evolve, And How PR Can Help


By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. Additionally, a divisive political climate has given birth to biased and fake news outlets. The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe.

Summer Is A Perfect Time For PR Analytics


By Seedepth. It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Scared Of PR Measurement? 5 Reasons Not To Be


By Seedepth. No doubt that the thought of measuring the value of PR is scary to many communications professionals. For too long, we were told that PR was a “squishy” variable, one that couldn’t be measured. Now, we are told there’s data here and data there, but many PR executives are still scared of what that data might unveil. Will it show that our campaigns aren’t working? Will the data make sense? Will we have to change our strategy?

4 Ways Analytics Tools Improve PR


By Seedepth. In PR circles today, measurement and analytics are all the rage – at least at a conversational level.

5 Ways To Motivate Your PR Team


By Seedepth. It’s #MondayMotivation on social media, so we thought we’d share five tips for motivating your PR team and getting the best out of them. Celebrate wins beyond the latest media hit. Too often, PR experts are defined by their ability to secure a piece of media coverage.

It’s Measurement Month – Benchmark PR Success


By Seedepth. September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.”

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Should Your Business Hire A PR Agency Or DIY?


By Seedepth Congratulations! You’ve launched a company! You’ve got your logo, your website has launched and you’ve started selling. Congratulations! You’re on your way to becoming a bonafide business. It’s exciting! But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. A product or service without customers is a moot point. But where does PR land in this mix?

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Six Easy Ways To Improve PR Client-Agency Relationships


By Seedepth. There’s no feeling like winning a new client. After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin.

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2016 Challenges and Opportunities in PR Measurement


By Seedepth. On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England.

Welcome to Our New CEO


By Christine Perkett Recently, we announced that we hired a new CEO, Russell Mix. I am truly excited to have him at the helm, as we look to take SeeDepth to the next level. While we have had success with brands and agencies who understand the importance of deeper analytics, we see a whole new world of measurement possibilities – those that most in the industry aren’t even talking about.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Top 25 PR Influencers to Follow


By Seedepth This month, our CEO & Founder, Christine Perkett , was named one of the Top 25 PR Influencers to Follow by IZEA. Congratulations! The list includes branding, PR and marketing experts we admire such as Sarah Evans, who is a digital correspondent for brands such as PayPal, Macy’s, and Walmart; digital analyst and author Brian Solis; publicist Lizzie Grubman and many more.

Masters in Marketing Interview: Paul Furiga, WordWrite Communications


By Christine Perkett. Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University.

Why SeeDepth’s CEO Should Be A 50 On Fire Winner


By Phil Barry. Tomorrow’s the big night – we will find out who this year’s 50 On Fire winners are in Boston. From thousands of nominations, a panel of judges narrowed the list down to 200 finalists, including our CEO and Founder, Christine Perkett.

7 Keys To Better PR Measurement


By Seedepth. Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.”

Masters in Marketing: Cheryl Gale, March Communications


By Seedepth. Cheryl Gale is Managing Director and Co-Founder of March Communications and an expert on “raising two gen Zs and ~25 millennials.” ” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S.,

Why Do You #LovePR?


By Seedepth. With Valentine’s Day upon us, love is in the air. We’d like to know, why do you ‪#‎ LovePR‬ ? Please hop on over to our Facebook page , give us a “Like” and join the conversation!

Without Honest Analysis, PR Measurement Is Meaningless


By Christine Perkett. The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great!

Six Things That Haven’t Changed About PR


By Seedepth. The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics.

2015 World PR Report: Concerns Around Media Relations And Measurement


By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

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SeeDepth, Cision and Meritus Media Today’s #MeasurePR Guests


By Seedepth. Happening right now! Today’s #measurePR Twitter chat features our CEO, Christine Perkett, with Sally Falkow, Author of SMART News and Heidi Sullivan of Cision and is hosted by Shonali Burke.

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Thank You!


By Seedepth. Wishing a Happy Thanksgiving to our U.S. customers and partners. Thank you for your business! The post Thank You! appeared first on SeeDepth PR Analytics Platform. Events SeeDepth Thanksgiving

6 Tips On Being A Better PR Agency Partner


By Seedepth. The revolving door swings often in the PR industry, with new VPs or CMOs going in and out, often bringing in their preferred vendor partners or team.

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How To Show PR’s Value: Meet Us At PR Summit Austin


By Seedepth “ Prove your worth: Choose analytics that measure and show PR’s value” Our CEO & Founder, Christine Perkett , will be speaking on a panel at PR Summit Austin. Titled, “ Prove your worth: Choose analytics that measure and show PR’s value,” Christine will share her insights alongside Louis Gray of Google, as well as executives from TrendKite and GrowthX Academy. The panel will be monitored by John Federico , Co-Founder of Eventhero.

Masters in Marketing: Jeff Drew, fama PR


By Seedepth. Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations.