Trending Articles

These 12 PR and marketing podcasts will get you revved up for a huge 2018

PR Warrior

I’m a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large proportion focus on marketing and PR generally, and social media and content marketing specifically.

PR Rock Stars: UnitedHealth Group’s Kendra Klemme

Communications Conversations

I first met Kendra Klemme six years ago. We were introduced by a mutual friend. Kendra was working as the director of communications and PR at Starkey at the time, and luckily for me, we wound up working together for a few years.

Trending Sources

10 Types of Content That Drive Demand & Boost Engagement

Cision

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

There are now five PR people for every working journalist. This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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#MediaMonday – Tim Eigo

HMA Public Relations

Today’s #MediaMonday comes to us from Tim Eigo, editor of Arizona Attorney Magazine and president of the Society of Professional Journalists Valley of the Sun Chapter. Click below for more]. The post #MediaMonday – Tim Eigo appeared first on HMA Public Relations.

Top Public Relations Trends in 2018: Introduction

Shift Communications

As we wind down 2017, our gaze inevitably turns to the horizon. What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The Big Picture.

PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

Prowly

Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018?

How to Spearhead The Convergence of PR And Marketing

Cision

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The most cost-effective way to grow as a communicator in 2018

PR Daily

“There’s no money in the budget.”. Travel is so expensive.”. “I I just don’t have the time.”. These are just a few reasons why many communicators put professional development on the back burner for months—even years.

Got Skills?

HMA Public Relations

The results of the Statista survey that has determined the must-have skills for us PR pros are in. and the results will surprise you! Click below for more]. The post Got Skills? appeared first on HMA Public Relations.

Going Beyond the Mentions: What Social Media Means to the PR Pro

TrendKite

News has a short shelf life, get the most out of it with social media amplification

When it comes to content… Go local!

Presspage

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. Serve them well.

Local 20

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

6 Simple Ways to Create Better PR Pitches

Cision

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.

Was your campaign the best in your industry?

PR Daily

3 ways brands can use LinkedIn native video before company pages get access

Communications Conversations

Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like.

Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

Navigating the Video Content Jungle

Cision

Editor’s Note: This post originally appeared on the MultiVu blog “Beyond Broadcast” — [link]. Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients.

Video 15

Why your op-ed will never get published

PR Daily

Do you want to write an op-ed that nobody will publish? New York Times , The Wall Street Journal , The Washington Post and hundreds of other publications reject thousands of op-eds each year. What is the secret to successfully failing? Get off to a good start by coming up with an anodyne headline before you begin writing your boring commentary. Here’s one that should do the trick: “How to Write an Op-Ed.”

While most brands avoid POTUS, Patagonia chooses to challenge him head-on

Communications Conversations

Over the past year, I think it’s a fair statement to say most brands would like nothing more than to stay out of @TheRealDonaldTrump’s way–especially as it relates to social media and Twitter.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

PR Expanded

A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time.

Can Educators Become Micro-Influencers?

Karen Freberg

There always seems to be a new term or group of audience members that are taking the spotlight away from others. First it was bloggers. Then it became influencers and creators. Now, what we are seeing now and as we head to 2018, it is micro-influencers.

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How to Write a Press Release That Converts

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

What to monitor on social media in 2018

PR Daily

It is almost 2018. That means this is the season of predictions for the next year. What should we expect from social media in 2018? Where are we headed next year with social media? What is hot or what is not on social media?

Top 10 PR Tools to Help You Get Things Done and Take it Easy

Prowly

Luckily, technology along with PR are moving forward, and you may choose from a whole range of different tools to help you make your work more efficient—so, after hours, you can move on to doing whatever relaxes you.

What’s the Dilly with Anheuser-Busch’s Cease-and-Desist Letter?

HMA Public Relations

When Anheuser-Busch found out another brewing company used their trademarked "Dilly Dilly" slogan, things got a little. medieval. Click below for more]. The post What’s the Dilly with Anheuser-Busch’s Cease-and-Desist Letter? appeared first on HMA Public Relations.

Don’t fear a competitive market

The Stalwart Blog

I mean this strongly. Well, sort of. Let me explain. . I continue to meet countless of would-be entrepreneurs who had an idea for a business with a real differentiating value proposition that were deathly afraid of getting into the fray because of what they perceive to be a landscape already littered with established players. Their justifiable concern centers on the amount of money and time it may take to get customers to switch to their product.

Power of Online Community: Connecting w/ Social Media Friends

Karen Freberg

One of the things I have always tried to do when I connect with professionals online is to finally get a chance to meet them in person. It’s wonderful to have these amazing conversations, but it’s even better to be able to have them face-to-face.

Announcing PR Daily’s 2017 Nonprofit PR Awards Winners

PR Daily