Trending Articles

Finding the Right Time to Send a Pitch

PRSay

The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy.

7 Aretha Franklin quotations to inspire PR pros

PR Daily

Many are mourning the loss of a unique voice in the music industry known as the queen of soul. Aretha Franklin died on Thursday after battling pancreatic cancer. She was 76.

The social media news desk: The big earned media opportunity your PR is missing

Axia PR

Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age.

Top PR Wins — So Far — in 2018

Ron Torossian

You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples of solid PR responses in 2018. Starbucks Educates.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Marketing Science for PR & Communications

AirPR

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight.

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The 2 major differences that separate PR and marketing: Skills and tools

Muck Rack

The 2 major differences that separate PR and marketing: Skills and tools

Tools 177

3 myths about clients that PR pros should ignore

PR Daily

Client service is one of the best and the most challenging. parts of what communicators do. Whether you work as a freelancer, solo, in an agency or in-house—and regardless of whether your “client” is your leadership team, board or both—it isn’t easy.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

IT’S BACK! Reputation Revolution podcast is relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why… MORE. The post IT’S BACK!

The PR Pro’s Role in Reputation Management

Solo PR Pro

Written by Michelle Kane, Voice Matters LLC. Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ).

Booking a PR tool to ride

Stephen Waddington

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.

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Creating a Community for Continued Education: Launching #FrebergAlums FB Group

Karen Freberg

I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Infographic: What content do users love to share on social media?

PR Daily

Getting users to share your creations is the elusive end goal for all content marketers. Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success.

How these prominent PR failures went from bad to worse

Agility PR Solutions

There are a lot of different ways to handle PR crises, but one thing you definitely do not want to do is let it go—or make it go—from negative incident to catastrophe.

Artists with the Best Social Media Strategies

Critical Mention

There is a big difference between “insta-famous” and being famous. Even if your Instagram account says you’re a public figure, it doesn’t necessarily make you a true celebrity these days.

Alignment or Overlap? Marketing with Your Sales Shoes On [UML]

Sword and the Script

Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Launching new book, meet ups, and presentations: Reflections of #AEJMC18

Karen Freberg

What a week! This week, I had the opportunity to present and be part of the AEJMC conference in Washington D.C. This is one of my main academic conferences, and marks the start of my busy (yet fun!) fall conference season!

Trouble brewing? Bud Light’s Cleveland Browns promo draws boos

PR Daily

Is it a fun incentive for downtrodden fans or salt in the wound for a team down on its luck? Budweiser wanted to be a part of the Cleveland Browns’ turnaround, so it has created a citywide promotion for the first win of the franchise’s season.

Sports 115

3 productive PR strategies for recruiting new employees

Agility PR Solutions

Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers.

Snapchat Introduces Voice Controlled Lenses: Taking Selfies to the Next Level

5W PR

Social media giant Snapchat is now introducing a new series of lenses to their platform that can respond to voice commands.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

7 of the Best Quotes from IMPACT Live 2018 #IMLIVE18

PR 20/20

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? Since its inception in 2005 (thanks, HubSpot ), inbound has become a loaded term. It means a lot of different things to different people.

Why modern-day unicorn marketer’s just don’t exist

Communications Conversations

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now.

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable.

Leadership PR—Millennials are most critical of career development programs

Agility PR Solutions

The times they are a’changin’ as millennials and younger employees look ahead to taking charge at their organizations.

#MediaMonday – Russell Adams

HMA Public Relations

Today’s #MediaMonday comes to us from Russell Adams, deputy bureau chief of The Wall Street Journal’s corporate bureau. If you’ve seen or heard of the blockbuster […]. The post #MediaMonday – Russell Adams appeared first on HMA Public Relations.

Three Ways to Maintain Post-Earnings Momentum

Shift Communications

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy.

What is earned media?

Axia PR

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

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Infographic: How Instagram’s popularity offers prime marketing opportunities

PR Daily

As the number of daily users on Instagram continues to grow, so, too, should your marketing efforts on the influential platform.

Media relations mentoring—the perfect pitch in 5 GIFs

Agility PR Solutions

The art of the pitch is a frequently covered topic. But the trouble is that most of those pieces focus on “rookie” mistakes to avoid: misspelling a reporter’s name, falling victim to a sloppy cut and paste, or inadvertently sending the dreaded mass email blast.