Trending Articles

Paying with Your Personal Brand

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence It was shocking to hear the news: TV’s beloved “Aunt Becky” charged with fraud in “the biggest college admissions scam ever prosecuted in the U.S.”

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What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.

Micro vs. Macro Influencers

PR Expanded

Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over.

Tips for building and maintaining relationships with clients

Ronn Torossian

Building strong client relationships is essential to having a well-performing and sustainable PR business. A good client relationship might not only pave the road for return business, but it will also result in new business through recommendations and referrals.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The problem with exclamation points

PR Daily

Many online writers overuse the punctuation mark in their quest for emphasis, but some are fighting back. Can the trend be stopped?

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PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising.

The most stressful jobs of 2019—“PR Executive” ranked among Top 10

Agility PR Solutions

It’s a stressful world out there, no doubt about it—and some of the jobs that brave people do reflect that high stress level.

The Value of the Micro Influencer in Digital Marketing Campaigns

Ronn Torossian

With all of the attention, it seems, on influencers as the newest marketing secret sauce, there is also a buzz worthy conversation surrounding the notion of the micro influencer.

AP style rules for commonly confused words

PR Daily

To decrease stress, consider ‘laying’ down your smartphone and ‘lying’ on the beach. However, if your concern is the ‘effect’ of not knowing the correct terms to use, this guide can help. Using the wrong word in your copy can be embarrassing, but it’s a mistake to which many communicators can relate.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A Conversation With Award-Winning Poet and PRSA Member Megha Pai

PRSay

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases.

AVE Alternatives: Putting a Price on Coverage Using Direct Lifetime Value

The Resolution Blog

Putting a price on PR coverage is notoriously difficult. In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities.

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So your client wants to be in The Wall Street Journal…

Agility PR Solutions

Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?”

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

Sword and the Script

Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T.

4 PR tactics to support your event marketing

PR Daily

As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips. Event marketing is on the rise.

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

How to Measure Success Today

Maine PR Maven

Nancy Marshall, host of The PR Maven® Podcast, is a big believer in return on investment (ROI). Her PR agency would not be as successful if her clients didn’t see a clear ROI from their relationship with Marshall Communications.

How CEOs are boosting ethics engagement to fuel corporate culture and brand trust

Agility PR Solutions

CEOs are deepening their engagement in the areas of ethics, values, trust and transparency, according to new research on the marketing and communications practices of leading companies from EthicOne and the Ethisphere Institute.

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Heading to Adobe Summit as an Adobe Insider!

Karen Freberg

I am back on the road again – heading to Las Vegas this time around! I am extremely excited, honored and thrilled to be part of the Adobe Insiders group heading to Adobe Summit , Adobe’s amazing digital marketing conference. As you all know, I love Adobe.

Why separating editorial and marketing is essential for PR

PR Daily

While some are actively trying to blur the lines between editorial and paid media, this author argues that tearing down these barriers is bad for PR—and for the larger society. This article originally appeared on PR Daily in March of 2018.

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Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point.

Don’t overlook the lurkers

Communications Conversations

Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically, these were titles like: commenters, influeners, creators, sharers, engagers, and lurkers.

PR then, now and in the future— exploring the third space

Agility PR Solutions

How many concepts are so captivating that students are willing to study them for no credits? Ask any educator that question and they will tell you: not many.

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#MediaMonday – Dr. Adrian McIntyre

HMA Public Relations

Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in […]. The post #MediaMonday – Dr. Adrian McIntyre appeared first on HMA Public Relations. Media Monday

10 crucial metrics to measure your pitching efforts

PR Daily

How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before.

Blogging can be a full time job, says Vuelio

Stephen Waddington

A report from Vuelio suggests that blogging is becoming a source of income for a quarter of bloggers. Proceed with caution. Blogging is professionalising and has become a paid activity for up to a fifth of bloggers. Typical remuneration is in the range of £250 to £1,000 for a collaboration with a brand. 19% of bloggers claim to command fees in this range, with two percent earning more than £1,000. Bloggers typically start out blogging as a hobby and overtime shift to paid activity.

Teaching at the University of St. Thomas: A (mini) dream come true

Communications Conversations

The year was 2012. A good friend, Shelli Lissick, had recommended my name to Dr. Tom Grier, a professor at my alma mater, Winona State University.

The in crowd—5 tips for creating a sphere of influence

Agility PR Solutions

Do you see your competitors in the news and wonder why it isn’t you? It’s time to be in the spotlight. Wondering how? With an all-around PR plan, you’ll be on your way to becoming a star player in your industry that everyone comes to for news they can use. Are you there? Look up […].

Is Spotify predicting the future?

HMA Public Relations

I spend every morning listening to something on Spotify. Whether I’m streaming trending music or my favorite podcasts, Spotify is a one-stop-shop for everything I crave. […]. The post Is Spotify predicting the future? appeared first on HMA Public Relations. PR and HMA PR

3 ways to spot fake micro-influencers on social media

PR Daily

How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam. This article originally ran on PR Daily in March of 2018.

We're not big on counting hours, activities, and deliverables; we're big on results. And here's why

Axia PR

Busy work doesn't generate results. Outstanding work leads to the bigger impact. It happens every time. When explaining the nuances of our office culture, especially in regard to tracking hours, people are shocked to hear that as an agency, we don’t clock in, clock out, or keep personal time sheets.

Ant and Dec win ‘means duo are cherished as much as history’s biggest stars’

Mark My Words

Millbank Monitor. Publicist and strategist Mark Borkowski told the Press Association: “People are saying they love Ant, that he’s been through a terrible time, and whether you are famous or you are not, you have these issues in your life.”. Read full article here: [link]. Mark Comments

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Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions