Trending Articles

NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

In my last post , I explained that social media data can be used to bolster PR efforts.

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Is a Career in Public Relations a Desk Job?

Ron Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.

How Storytelling Connects Paid, Earned, and Owned Media


Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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5 Ways to Spruce Up Spring PR

ImPRessions - Crenshaw Communications

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Here we take a look at some ways to maximize spring with some PR inspiration. New season, new PR opportunities.

Freedom of Information is More Relevant Than Ever

HMA Public Relations

Today, March 16, is Freedom of Information Day. This day is an annual event held during Sunshine Week and celebrates the birthday of President James Madison. . The post Freedom of Information is More Relevant Than Ever appeared first on HMA Public Relations.

“Crisis Ready” for Law Enforcement, PIOs, and Public Safety

Melissa Agnes

Image: Captain Ready, of Houston PD, and Melissa Agnes at the Houston Livestock Show and Rodeo. I’m very blessed to work often with law enforcement and those serving in the public safety profession.

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7 ‘soft skills’ all PR pros should master

PR Daily

To be successful in PR, you must have certain skills. Abilities like writing, research and communications are essential—and now, proficiency in areas like visual storytelling, analytics and measurement are becoming just as crucial.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Far To Push Top Talent

Ron Torossian

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don’t end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes to stress.

Presenting at #CASESMC: Discussing trends and takeaways for social media and higher education

Karen Freberg

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. This was a quick trip for me, but one I was very excited to make.

Why You Should Enter Industry Award Programs

HMA Public Relations

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards! The post Why You Should Enter Industry Award Programs appeared first on HMA Public Relations.

TCIP #060 – Managing The Fort McMurray Wildfire Crisis, With Jordan Redshaw

Melissa Agnes

Welcome to episode #060 of The Crisis Intelligence Podcast, with Melissa Agnes and Jordan Redshaw. The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016 was unprecedented in Canadian history.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

3 ways to spot fake micro-influencers on social media

PR Daily

More and more marketers are choosing to work with micro-influencers (influencers with less than 10,000 followers) instead of big industry names to broaden reach and promote their products.

What’s the Best Desk for Your Office?

Ron Torossian

The desk is the central point of any workspace , and important part of productivity for most professionals. Whether it’s a small desk in a cubicle at a standard office, or a large desk within a private home office space , choosing the right furniture can be the key to transforming productivity in any workplace.

The One Thing You Need if You Want to Become a Communicator of the Future


The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world.

What is a News Release?

HMA Public Relations

Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release. The post What is a News Release?

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Expansion in the China World Building Sets the Stage for Hoffman China in 2018

The Hoffman Agency

By Jason Cao . Hoffman China General Manager. Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction.


Infographic: What graphics design trends are hot in for 2018?

PR Daily

Are your visuals current enough to hold viewers’ attention? With the speed of change that drives online content creators, keeping your website fresh and engaging takes constant upkeep and redesigning. What was fashionable last year could tank your latest creations.

How to report on your communication to the C-suite

Media Bullseye

Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication. As communications professionals it is only natural that we want our work to matter to the C-suite.


What the PESO model got wrong

Axia PR

3 reasons to change PESO for PR. The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. Some PR and marketing professionals are adopting its communication framework to manage their efforts in reaching audiences. The PESO Venn diagram provides a holistic picture of the many channels that influence audiences’ buyer behavior in the decision-making process. Public Relations PESO

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

#MediaMonday – Bill Dougherty

HMA Public Relations

It's #MediaMonday and you know what that means. This week's guest blog post comes from a true veteran of the industry, Trends publisher Bill Dougherty. The post #MediaMonday – Bill Dougherty appeared first on HMA Public Relations. Featured Media Monday

7 ways to get more mileage for your trade show social content AFTER the show

Communications Conversations

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show.

Facebook executives silent as #DeleteFacebook trends

PR Daily

The best-known faces of Facebook are staying out of the spotlight during its latest crisis. Both Mark Zuckerberg and Sheryl Sandberg have gone mum following revelations that users’ data were given without their consent to Cambridge Analytica and were used to fuel controversial political operations.

18 Cognitive Biases that can Impact Public Relations

Solo PR Pro

Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. There have been many recent examples of disastrous results when bias is unchecked and communications campaigns are received negatively by a client's audience.

Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative


A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach.

Can Successful PR Programs Ever Operate in a Vacuum?

Shift Communications

Put up your hand if you’ve ever been in this situation: client says they want to be in the New York Times so the PR team schedules a call.

We’ve got a serious problem with bots in social media marketing

Communications Conversations

Lately, there’s been a lot of hand-wringing over the drop in Facebook usage. And while the big blue network is definitely priority number-one for most people when it comes to social media marketing, I think a much bigger issue is lying in the weeds.

10 tips for promoting a more efficient company culture

PR Daily

As daylight saving time approaches, it’s a good time to think about, well, saving time. Employees are spending more and more time at the office, exceeding the standard 40-hour work week. However, increasing hours worked does not necessarily translate to increased efficiency.

United Airlines Dog Disaster

HMA Public Relations

United Airlines has made headlines again—and not in a good way. Airline officials are calling United’s most recent blunder a “tragic accident" and now everyone is wondering how they plan on fixing it. The post United Airlines Dog Disaster appeared first on HMA Public Relations.