Ronn Torossian
APRIL 18, 2024
E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections. Charting through 2024, several main trends are altering how people approach online shopping. For businesses to maintain a competitive edge and flourish amidst these changes, it’s critical to comprehend these evolving trends.
Agility PR Solutions
APRIL 21, 2024
Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key performance indicators (KPIs) serve as the compass, guiding the effectiveness of media relations efforts.
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Business Wire
APRIL 17, 2024
Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Understanding your audience’s needs, preferences, and behaviors allows you to craft targeted messaging.
Sword and the Script
APRIL 16, 2024
Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing,
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Steve Barrett on PR
APRIL 19, 2024
As the building blocks of the AI opportunity take shape, technology providers, PR agencies and in-house comms teams are forging crucial relationships, but they won’t all endure in their current form.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
APRIL 22, 2024
The fintech sector is rapidly changing the game. Things like mobile payments, digital wallets, robo-advisors, and more, are all revolutionizing the way people handle their finances. However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech.
Agility PR Solutions
APRIL 21, 2024
Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are realizing that AI implementation is just the beginning of the problem […] The post Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical appeared first on
Sword and the Script
APRIL 23, 2024
Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board of directors with marketing experience ; they respect their prospects’ time with clear, concise language; they create genuine thought leadership
Ethical Voices
APRIL 22, 2024
This week on Ethical Voices, Missy Hurley , the co-founder and CEO of B2 Communications , discusses a number of important ethics issues: What to do when advocacy groups change your words to spread misinformation How to deal with biased reporters When ethically to disclose you used AI Why don’t you tell my listeners more about yourself and your career?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
APRIL 23, 2024
When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) M
OnePitch
APRIL 18, 2024
Picture this scenario: your client is preparing to announce their Series C funding round. You start collecting all the important information you need to write a killer press release. You know your target audience, you’ve collected the interesting quotes, and included impactful data. Once you’ve chosen your press release distribution service and landed your exclusive pitch , it’s time to release the news.
Agility PR Solutions
APRIL 22, 2024
It’s no secret that today’s digital ecosystem is saturated with content, making it increasingly difficult for PR campaigns to grab the attention of targeted audiences. The key issue at stake for PR professionals is ensuring their messages are not only delivered but also seen, read, and acted upon. The combination of SMS and social media […] The post 10 best practices for combining SMS with social media in PR campaigns appeared first on Agility PR Solutions.
Garrett Public Relations
APRIL 18, 2024
My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start. Here’s […] The post B2B PR That Gets Results, My New Book, Is Available Now appeared first on Garrett Public Relations.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
APRIL 22, 2024
Happy #MediaMonday! Check out a new feature from PRGN partner agency Bianchi Public Relations on Emma Lutjen, an associate editor at EE World Online. Meet the Media in this post!
Buchanan PR
APRIL 17, 2024
Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.
Burrelles Fresh Ideas
APRIL 16, 2024
The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.
Agility PR Solutions
APRIL 22, 2024
Brand reputation has always been a critical factor for success, but it’s a different world these days for consumer-facing businesses—and a great reputation may be the most precious asset you can have. Intertwined with other hard-won measures like trust and loyalty, the perception of your brand—certainly on social media and other digital arbiters of influence […] The post As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
OnePitch
APRIL 16, 2024
Tim Crino is a senior editor at Inc. where his coverage focus is on cybersecurity and data privacy. He also oversees Inc.'s book reviews, collaborates on strategies for Inc. Video, and edits Inc. Insider, a print section that curates expert advice from entrepreneurship's brightest.
HMA Public Relations
APRIL 18, 2024
From finding stability in change to mastering tough conversations and authentic communication, Alison Bailin covers the nuggets of wisdom from "Heart First for Emerging Leaders" that we are taking to heart. Read more in the final post of Alison's series on the book.
Inbound PR
APRIL 18, 2024
In the realm of business literature, few books possess the power to inspire and impart invaluable wisdom quite like " Winners Dream " by Bill McDermott. I am not saying this because he is technically my boss given that I work at ServiceNow but because I read t he signed copy I got directly from Bill almost in one go. Not only was it very engaging, but it was full of interesting stories about Bill's humble beginnings all the way to the top of corporate success.
Axia PR
APRIL 21, 2024
Streamline the pitching process and other workflows with smarter tools. In the fast-paced world of public relations, every second counts. Finding ways to maximize efficiency while maintaining high-quality work is essential, which is why text replacement has emerged as an invaluable time-saving tool for PR pros pitching media.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Agility PR Solutions
APRIL 22, 2024
With more than 464 million listeners worldwide, the podcasting space has erupted over the past decade—and they have come a long way from the original era of podcasting in the late 2000s to what we see today on social media. Today’s podcasts have evolved into a more sellable form, where genres like true crime and […] The post As podcasting achieves media dominance, here are 5 trends to watch in 2024 appeared first on Agility PR Solutions.
Wadds Inc.
APRIL 17, 2024
A call for fresh, bold thinking to reimagine Britain’s future and its role in the world. A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. Our vision is to help frame policy that will contribute to the future of the UK economy and society. The project's working title is Renewal.
Mark My Words
APRIL 20, 2024
Daily Mail Harry’s decision to update his official business records in Britain and declare that his home is in the US is the culmination of years of creeping towards America being the ‘home’ of Harry and Meghan’s brand, he said. Mr Borkowski said: ‘There’s an honesty about the declaration. It’s fascinating and I guess the story has become bigger because of the idea that somehow there is a residency issue and this declaration that America is now the home
The Hoyt Organization
APRIL 23, 2024
In the US alone, there are over 1.8 million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Axia PR
APRIL 17, 2024
Understand the meaning of Memorial Day so your company doesn’t make a faux pas. Companies often view national holidays as a way to connect with consumers and tie themselves to a national story. Sometimes this is done tastefully; other times, however, it leaves the consumer with a bad taste in their mouth. Due to current trends in our culture and marketing saturation, the original purpose of a holiday can be overlooked.
Agility PR Solutions
APRIL 22, 2024
The 2020 American presidential election was a wake-up call for the kinds of things that can go wrong with modern voting. Ballot tampering or other misbehavior doesn’t seem too unrealistic, and whether it happens or not, it now (I guess) creates the possibility for a losing candidate to declare that the results are invalid. And […] The post High concern revealed worldwide over misinformation and its potential impact on elections appeared first on Agility PR Solutions.
OnePitch
APRIL 23, 2024
Ilona Limonta-Volkova is the host of Money Memories, an NPR podcast, as well as a contributing writer on fintech at Forbes.
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