Trending Articles

Netflix PR Disaster

Ronn Torossian

It hasn’t been a great week for Netflix.

PR Tips For Stellar Executive Quotes

ImPRessions - Crenshaw Communications

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee.

Gillette Gets Woke: A PR Take

ImPRessions - Crenshaw Communications

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win.

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Why AI won’t Replace PR

Flack's Revenge

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Before You Measure, Set Measurable Goals

Business Wire

It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed.

More Trending

The Self-Driving Car Industry has a PR Problem

Ronn Torossian

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway.

Infographic: Your social media marketing checklist

PR Daily

It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives. Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money.

Five Key Takeaways from the 2018 Growth PR Conference

AirPR

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.

4 ways PR generates great brand exposure

Agility PR Solutions

Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Social Platforms Tech PR Pros Need To Know

ImPRessions - Crenshaw Communications

If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists.

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Five Essential skills for a modern PR professional

Ronn Torossian

Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR professionals.

3 brands that use social media snark effectively (and deliciously)

PR Daily

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals?

Interview with Ann Handley

Critical Mention

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction.

The Male Power Shopper—are men emerging as the target consumers of 2019?

Agility PR Solutions

It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more!

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Book Clubbin': How Marketers Can Incorporate Talk Triggers Into Their Marketing Strategies

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand

Sword and the Script

In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up.

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9 trends to watch for social media marketers

PR Daily

Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year. When it comes to social media, the year ahead should be quite an interesting one for marketers.

#MediaMonday – Connor Dziawura

HMA Public Relations

Today’s #MediaMonday comes to us from Connor Dziawura, who not only serves as assistant editor for the West Valley View, but as a contributing writer for […]. The post #MediaMonday – Connor Dziawura appeared first on HMA Public Relations. Media Monday HMA Public Relations Media Monday

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The 6 key things influencers look for when collaborating with brands

Agility PR Solutions

As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power.

The Introvert’s Guide to Public Speaking

Critical Mention

Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS Consulting, discusses her thoughts and provides tips on public speaking to help introverts turn around their presentations.

7 Perspectives on Confessions from an Anonymous PR Person

Sword and the Script

The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry.

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Amazon stirs social media pot with tongue-in-cheek hashtag

PR Daily

The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke. A good hashtag is crucial for social media marketing.

Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.

7 actionable ways to build hype for your brand’s next event

Agility PR Solutions

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful.

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Interview with Ann Handley

Critical Mention

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction.

BuzzStream Research Improvements: Powerful Tools to Find The Information You Need

Buzzstream

Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time.

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Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? This graphic can guide your efforts. Marketers talk a big game when it comes to social media video.

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Yet another challenge for the modern day newspaper

Communications Conversations

I’ve been a long-time subscriber of the Star Tribune. My parents have been long-time subscribers of the St. Paul Pioneer Press. I grew up reading newspapers. I will probably (hopefully) grow old reading them. I say hopefully because, as we all know, the newspaper industry is in trouble.

2019 tech trends and predictions from media experts

Agility PR Solutions

Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019.

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Teaching Social Media in 2019

Karen Freberg

With a new year, this means adapting and adding on to your current list of readings, professional goals, and idea for classes.

How to Build Effective Backlinks Using Images

Critical Mention

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO.

6 tips for new PR pros from an industry vet

PR Daily

Just getting started in the PR field? Here are some tips to survive your first job or internship. For those who’ve been around, it’s a chance to see their work with fresh eyes. First day jitters are real.