Trending Articles

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson?

PR Attribution 101 Whitepaper

Onclusive

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. Public relations professionals aren’t just responsible for creating brand awareness; they’re also required to attribute their efforts to real website traffic, call to actions, and ROI.

Are Leaders Expected to take a FEEL First Approach to Social Media?

PR Expanded

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” ” Leading our discussion was Ken Jacobs , CEO of Jacobs Consulting & Executive Coaching.

Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. Surround yourself with the right people, and you stand a far greater chance of riding the wave and surviving the damage.

Crisis 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Fostering Insurtech Success at GILS 2019

Flack's Revenge

I enjoyed attending the Global Insurtech Leaders Summit – Insurtech Insights in NYC last week. The event featured two days of great sessions and panels led by key execs from startups, carriers, journalists and investors.

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PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ?

Seven PR nightmares you’ll never believe happened

Agility PR Solutions

Public relations is supposed to be a means of managing the spread of information between an organization or an individual and the public. The goal is, more or less, to make the client look good in the public’s eyes. Sometimes, this doesn’t go according to plan.

4 Ways to Make a Splash This Summer With Sizzling Content

PRSay

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging.

SEO 127

How to Become a Media Darling

Flack's Revenge

This post originally appeared on Business2community. Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. From Pixabay.

How To 156

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Study: Journalists a top source for providing accurate news

PR Daily

Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust. In the current public trust crisis, many are turning to reporters for credibility.

Study 163

Which metric should you use to prioritise your target media?

The Resolution Blog

Which metric best prioritises your target media? For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. The higher the number the more important the target becomes.

Media 156

Five trends shaping the comms strategy of brands in 2019

Agility PR Solutions

We are halfway into 2019, and it is already shaping up to be an excellent year for marketers and communication specialists.

Trends 129

What This Late Night Segment With Tom Hanks Reminds Us About Prepping for Media Appearances

PRSay

What would you do if your client pulled out a sheet of talking points during a live interview? If you’re like many PR pros, then you’d likely be in a state of panic.

A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

Cybersecurity professionals will tell you that the risks associated with a cyber incident go beyond the direct loss of data. It can involve the cost of an investigation into what happened, remediation, legal fees, and regulatory fines, among others. This also brings indirect costs.

Infographic: How to write irresistible headlines, from A-Z

PR Daily

Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers. An online writer’s primary job is to get the reader to click or scroll down the page.

8 social media trends to watch for the rest of 2019

Communications Conversations

Yesterday, I presented at what is becoming an annual event for Minnesota PRSA–it’s digital storytelling workshop.

Americans say disinformation is a “major” societal problem—is PR to blame?

Agility PR Solutions

Comms pros are fully aware that there’s a media-trust crisis sweeping the nation, but it might be surprising to find out that most Americans think the PR industry is as much a culprit as any other entity for disseminating false information.

Crisis 102

#MediaMonday – Shoshana Leon

HMA Public Relations

Today’s #MediaMonday comes to us from Shoshana Leon, a corporate communications professional and contributing writer to Phoenix Bites, AZ Food and Wine and Images Arizona. She […]. The post #MediaMonday – Shoshana Leon appeared first on HMA Public Relations.

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Mary Meeker’s Internet Trends 2019 report is a monster. I’ve read all 300+ pages and summarised the stuff you need to know. I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it. I’m here for an athletics tournament.

Report 129

10 do’s and don’ts for landing your first PR job

PR Daily

Finding your foothold in the PR industry can be daunting but with these tips, you’ll be prepared for any opportunity that comes your way. Landing that first PR job is tougher than most people care to admit. That’s because there is no paint-by-numbers career trajectory for communicators.

What can past PR Crises teach us about planning for future snafus?

NewsWhip

[…]. The post What can past PR Crises teach us about planning for future snafus? appeared first on NewsWhip. Brands Communications & PR

Brand 95

Tips for maximizing retargeting efforts to increase customer conversions

Agility PR Solutions

The marketing campaign got to Jane. She clicked on a social media ad for a stylish new dress that looked like it would fit her perfectly. She added the dress to her shopping cart and clicked through to check out the final damage with tax and shipping.

Pirates, Data and Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari.

Data 83

7 Best Marketing Blogs of 2019

Critical Mention

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Copyblogger.

8 ways to build a relationship with freelance reporters

PR Daily

As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.

Report 146

What a Tom Hanks ‘Late Night’ Gag Reminds Us About Prepping for Media Appearances

PRSay

What would you do if your client pulled out a sheet of talking points during a live interview? If you’re like many PR pros, then you’d likely be in a state of panic.

As measurement poses challenges, these 3 factors can damage influencer campaigns

Agility PR Solutions

Influencer marketing has dramatically changed—you might even say revolutionized (yep, we said it)—PR’s paid media game, and in the process created a whole new slew of metrics to keep up with.

Crisis Communications in the Social Media Age

HMA Public Relations

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.

Self-Employment in America 2019 – Q&A with Matt Baker

Solo PR Pro

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report.

How to use LinkedIn Groups to create marketing magic

PR Daily

If you use the platform to uplift, educate and empower—instead of trying to sell—you can create a vibrant lead generation community. LinkedIn has become a powerhouse platform for lead generation.

Groups 163

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns.

eBook 83

The competitive advantage of using influencer marketing for your growth strategy

Agility PR Solutions

For organizations experiencing high periods of growth, the implementation of a successful marketing campaign can be the difference between sinking or swimming.