We Asked Today’s PR Influencers: What is #CreativePR?
FEBRUARY 16, 2016
This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today.
Why Media Relations is More Important Now Than Ever in PR
JANUARY 8, 2016
[By Jason Mollica]. Breaking news hits social networks like an unstoppable freight train. Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information.
64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic
DECEMBER 10, 2015
[By Lisa Davis]. If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too.
Why Training Your Employees on Personal Branding is Good PR
MARCH 15, 2016
[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance.
PR 2020: What will it be like?
FEBRUARY 4, 2016
[By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016.
Reverse That PR $H#T
FEBRUARY 11, 2016
[By Rebekah Iliff]. For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.”. dismissed, made to feel inferior, downgraded, lower in rank/status.
Nasdaq to Acquire Marketwired
FEBRUARY 12, 2016
Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO Adnan Ahmed shares the announcement with our customers.
5 Steps to Creating Your Influencer Marketing Program
MARCH 17, 2016
No one expects vloggers or bloggers to be certified experts in any given field, but among the most successful of today’s, their power of influence speaks for itself. Did you know 3% of people in any online conversation create 90% of the impact on the web?
Top 15 Free PR Ideas to Grow Your Online Business
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Back to Basics: Press Release “Musts” To Check For Before You Submit
MARCH 29, 2016
By Angela Buna & Kait Fowlie]. Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ).
Optimizing Your Content in the New SEO Environment
DECEMBER 9, 2015
[By Aaron Broverman]. The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over.
Are Websites Still Where Your PR Focus Should Be?
APRIL 14, 2016
[By Jason Mollica]. When it comes to strategy, public relations pros often get asked where should we be driving “eyes.” Should it be the brand’s popular Facebook page or YouTube channel? Should it be the Twitter account for a spokesperson or communications pro?
Self-Imploding Brands & Missed Trust Signals
JANUARY 26, 2016
[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand.
#CreativePR: Tools That Give You An Edge
FEBRUARY 23, 2016
This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .
How to Identify the Influencers You Need to Engage
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
5 New Year’s Resolutions for PR Professionals in 2016
JANUARY 5, 2016
Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least. Everywhere you click, you’ll likely come across some variation of a list of suggestions for improving your life, health, or business in the coming year.
#CreativePR: Get Out of the Media-pitching Mindset
MARCH 1, 2016
This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .
Capture viral behavior with strange projects
APRIL 21, 2016
[By Karen Geier]. When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions.
#CreativePR: Measurement and Data-Based Insights
MARCH 22, 2016
This is post 5 of our 5-part #CreativePR blog series. Read the entire series here. . The data-driven world has significantly reshaped the way the communications industry works.
How Leading Companies Tie Employee Advocacy to Business Outcomes
Insights from expert marketing and communications pros who are doing it today.
Why Blab Should Be Your Channel of Choice for Thought-leadership
MARCH 3, 2016
[By Jason Mollica]. The last ten years have seen a seismic shift in not only how business is done, but also how marketers get the word out to influencers and followers. Facebook and Twitter started the trend, with YouTube, Instagram and the like, following.
Using Twitter to Pitch Reporters: What You Need to Know
FEBRUARY 9, 2016
For PR professionals, Twitter can be a great resource. Following journalists in your space and monitoring for queries can be a key first step in leveraging the platform in your work, and more and more journalists are there than ever before ( 59%, worldwide now).
Inside Podcast Promotion
APRIL 12, 2016
[By Aaron Broverman].
How Focus Groups Can Help Your PR Plans
MARCH 24, 2016
[By Jason Mollica]. One of the great things about public relations is digging deep into research you or your team has done to get better insights into a potential campaign.
Revenue Generating News Releases: How to Optimize Strategy and Improve ROI
Achieve better results with targeted news release distribution.
How to manage a global PR team with effectiveness
APRIL 8, 2016
[By Jason Mollica]. Global PR teams are nothing new, but the challenges of a widely dispersed team are ongoing. International growth and team diversity can pose unique challenges, such as cultural and communication differences.
How to Evolve with the 2016 PR Trends
FEBRUARY 26, 2016
[By Alex Hoag]. As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities.
How to Get Started With Twitter’s Curator Platform
APRIL 6, 2016
[By Karen Geier]. Twitter has evolved a lot for brands and content creators in the last two years, but Twitter’s latest play might have you looking at the platform in an entirely different way.
Writing Inspiration Roundup: Our Top Writing Posts of 2015
DECEMBER 21, 2015
Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now.
#CreativePR: Brainstorming for Ideas
MARCH 8, 2016
This is post 4 of our 5-part #CreativePR blog series. Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Every campaign, pitch, or piece of content starts with an idea.
How IROs Leverage Digital Technology
MARCH 31, 2016
Marketwired recently participated in IR Magazine’s West Coast Think Tank, an invitation-only forum where senior investor relations officers congregate to discuss timely topics.
Should Apple Watch be a focus of your PR efforts?
FEBRUARY 18, 2016
[By Jason Mollica]. Over the last 20 years, Apple has developed some of the most sought-after products on the market. The iPod, the iPhone, and the iPad have all shaped how we live our lives. They have also helped change the landscape of marketing.
Digging Deeper: The Power of Niche Influencers
APRIL 26, 2016
It’s common sense to use Google searches and Twitter searches to find people who are already interested in your industry or in your target demographic. But if you want to go above and beyond in your influencer marketing efforts and find niche influencers who could really connect with you, dig deeper.
Blaming Social Media is Always Bad PR
APRIL 28, 2016
[By Jason Mollica]. Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets.
Choosing Content Formats: Are you sure that article shouldn’t be a list?
MARCH 10, 2016
[By Karen Geier]. Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way.
Providing Value as a PR Pro
MAY 5, 2016
[By Jason Mollica]. Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. Think about this for a moment. What do you think takes more time?
#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships
JUNE 2, 2016
[By Lisa Davis}.
How to Make the Most of Your Owned Content
MAY 3, 2016
You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about.
Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article.