Marketwired

APRIL 14, 2016

[By Jason Mollica]. When it comes to strategy, public relations pros often get asked where should we be driving “eyes.” Should it be the brand’s popular Facebook page or YouTube channel? Should it be the Twitter account for a spokesperson or communications pro? While all of these channels are terrific, a brand or company website is still the place where you should be sending people.

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Marketwired

APRIL 12, 2016

[By Aaron Broverman]. Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. While listenership of podcasts is still small, that audience gets increasingly larger each year.

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Marketwired

APRIL 8, 2016

[By Jason Mollica]. Global PR teams are nothing new, but the challenges of a widely dispersed team are ongoing. International growth and team diversity can pose unique challenges, such as cultural and communication differences. But, working in multicultural teams can also offer many rewards and benefits. Being exposed to different ideas and perspectives not only benefits workplace relationships, but it can also lead to improved productivity and business success.

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Marketwired

APRIL 6, 2016

[By Karen Geier]. Twitter has evolved a lot for brands and content creators in the last two years, but Twitter’s latest play might have you looking at the platform in an entirely different way. Enter Twitter Curator – a platform to display tweets, links, and rich media in a way that the entire collection tells one coherent narrative. If you’re looking just to blog or put out long-form content you plan to share on Twitter, Curator is not for you.

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Marketwired

MARCH 31, 2016

Marketwired recently participated in IR Magazine’s West Coast Think Tank, an invitation-only forum where senior investor relations officers congregate to discuss timely topics. In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media.

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Marketwired

MARCH 29, 2016

Mu. [By Angela Buna & Kait Fowlie]. Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ). Aside from structure and content, there are certain essential elements of a release, from an operational perspective, that are worth reviewing.

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Marketwired

MARCH 24, 2016

[By Jason Mollica]. One of the great things about public relations is digging deep into research you or your team has done to get better insights into a potential campaign. By now, many brands have discovered that investing in research about a new product, different markets, or among clients and champions, can bring great rewards and help shape a brand’s future.

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Marketwired

MARCH 22, 2016

This is post 5 of our 5-part #CreativePR blog series. Read the entire series here. . The data-driven world has significantly reshaped the way the communications industry works. Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key.

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Marketwired

MARCH 17, 2016

No one expects vloggers or bloggers to be certified experts in any given field, but among the most successful of today’s, their power of influence speaks for itself. Did you know 3% of people in any online conversation create 90% of the impact on the web? Getting one or two influential content creators on your side can be game-changing for a brand.

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Marketwired

MARCH 15, 2016

[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance. However, a strong personal brand can actually enhance and grow a company internally and externally.

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Marketwired

FEBRUARY 12, 2016

Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO Adnan Ahmed shares the announcement with our customers. We are pleased to announce that Marketwired has agreed to be acquired by Nasdaq, a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents.

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Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter.

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Marketwired

FEBRUARY 26, 2016

[By Alex Hoag]. As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Let’s take a look at some, combined with a few of my own observations.

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Marketwired

MARCH 1, 2016

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?

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Marketwired

MARCH 3, 2016

[By Jason Mollica]. The last ten years have seen a seismic shift in not only how business is done, but also how marketers get the word out to influencers and followers. Facebook and Twitter started the trend, with YouTube, Instagram and the like, following. As is the case, there is always something new for us to learn and utilize to help share what our clients are unveiling or how to position ourselves as thought leaders.

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Marketwired

MARCH 10, 2016

[By Karen Geier]. Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way. In some cases, this means looking at the theme of the content, but it can be just as beneficial to look at the format of the content. If you look at the content that is most virally shared online, it is often shorter-form content, including 90-second videos, vines,gifs, and lists.

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Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Every campaign, pitch, or piece of content starts with an idea. Communications professionals know that there’s no shortage of offerings all around us.

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Marketwired

FEBRUARY 18, 2016

[By Jason Mollica]. Over the last 20 years, Apple has developed some of the most sought-after products on the market. The iPod, the iPhone, and the iPad have all shaped how we live our lives. They have also helped change the landscape of marketing. If not for the iPod, music may not have the reach that it does today. The iPhone changed the way we think about mobile.

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Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. #CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.

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Marketwired

FEBRUARY 11, 2016

[By Rebekah Iliff]. For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.”. *dismissed, made to feel inferior, downgraded, lower in rank/status. But now, ladies and gents, the tides are a’shifting (not sure what accent I’m going for here, but it’s really working for me right now)…ahhh yes, PR is about to have it’s day in the sun.

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Marketwired

FEBRUARY 9, 2016

For PR professionals, Twitter can be a great resource. Following journalists in your space and monitoring for queries can be a key first step in leveraging the platform in your work, and more and more journalists are there than ever before ( 59%, worldwide now). Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read.

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Marketwired

FEBRUARY 4, 2016

[By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry.

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Marketwired

JANUARY 26, 2016

[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ).

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Marketwired

JANUARY 8, 2016

[By Jason Mollica]. Breaking news hits social networks like an unstoppable freight train. Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information. This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation.

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Marketwired

JANUARY 5, 2016

Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least. Everywhere you click, you’ll likely come across some variation of a list of suggestions for improving your life, health, or business in the coming year. However, setting goals at the start of January can be helpful – and not just because “everyone’s doing it.”.

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Marketwired

DECEMBER 15, 2015

[By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016. Whether it is the next best monitoring platform, the social channel you MUST focus more on, or why you need to ditch the press release, the advice is enough to drive you to the eggnog bowl. Let’s make this easy for PR pros, though.

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Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here you’ll find back-to-basics press release pointers, quote-crafting best practices, and more.

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Marketwired

DECEMBER 8, 2015

[By Alex Hoag]. Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community. Her journey began in college when a professor inspired her to pursue a career in journalism.

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Marketwired

DECEMBER 9, 2015

[By Aaron Broverman]. The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over. In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience. Unique content and user experience with backlinks to reputable websites are pushed to the top, while websites full of duplicate content, high advertising-to-c

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Marketwired

DECEMBER 10, 2015

[By Lisa Davis]. If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too. The Marketwired Team wondered what PR, marketing and corporate communications pros are doing with content today , and what they’re going to be doing tomorrow.

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