Capture viral behavior with strange projects


[By Karen Geier]. When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions.

Viral 203

Why Training Your Employees on Personal Branding is Good PR


[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance.

Nasdaq to Acquire Marketwired


Marketwired is pleased to announce our agreement to be acquired by Nasdaq. In this personal message, Marketwired President and CEO Adnan Ahmed shares the announcement with our customers.

We Asked Today’s PR Influencers: What is #CreativePR?


This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Media Relations is More Important Now Than Ever in PR


[By Jason Mollica]. Breaking news hits social networks like an unstoppable freight train. Once there is an e-coli outbreak, scandal, or a transgression by a professional athlete, Twitter and Facebook end up as the place to get news and information.

What Makes a News Release Share-Worthy?


Writing a quality news release takes time. Coming up with a compelling angle, crafting a punchy headline, tightening up each sentence, formatting, editing, and making fixes is no quick or simple task.

Prepping your PR plans for 2016: What to look for, what to ignore


[By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016.

Mobile 185

PR 2020: What will it be like?


[By Jason Mollica]. Victor Hugo once said that there is nothing like a dream to create the future. If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016.

Radio 178

#CreativePR: Get Out of the Media-pitching Mindset


This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Self-Imploding Brands & Missed Trust Signals


[By Carrie Morgan of Rock the Status Quo ]. PR is a different kind of beast these days; a digital one. We’re now direct ambassadors of trust and reputation. I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand.

Brand 178

Back to Basics: Press Release “Musts” To Check For Before You Submit


By Angela Buna & Kait Fowlie]. Many PR professionals are well-versed in the basics of writing news releases (for those of who you want a refresher, refer to our editorial guide – revisit our post, How to Build Successful News Releases ).

How Focus Groups Can Help Your PR Plans


[By Jason Mollica]. One of the great things about public relations is digging deep into research you or your team has done to get better insights into a potential campaign.

Groups 173

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic


[By Lisa Davis]. If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too.

Survey 178

5 New Year’s Resolutions for PR Professionals in 2016


Whether you’re a fan or not, New Year’s resolutions are a trending topic right now, to say the least. Everywhere you click, you’ll likely come across some variation of a list of suggestions for improving your life, health, or business in the coming year.

Mobile 175

#CreativePR: Brainstorming for Ideas


This is post 4 of our 5-part #CreativePR blog series. Stay tuned for the final post, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Every campaign, pitch, or piece of content starts with an idea.

Are Websites Still Where Your PR Focus Should Be?


[By Jason Mollica]. When it comes to strategy, public relations pros often get asked where should we be driving “eyes.” Should it be the brand’s popular Facebook page or YouTube channel? Should it be the Twitter account for a spokesperson or communications pro?

Inside Podcast Promotion


[By Aaron Broverman].

Should Apple Watch be a focus of your PR efforts?


[By Jason Mollica]. Over the last 20 years, Apple has developed some of the most sought-after products on the market. The iPod, the iPhone, and the iPad have all shaped how we live our lives. They have also helped change the landscape of marketing.

Mobile 160

#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships


[By Lisa Davis}.

Video 152

How IROs Leverage Digital Technology


Marketwired recently participated in IR Magazine’s West Coast Think Tank, an invitation-only forum where senior investor relations officers congregate to discuss timely topics.

Providing Value as a PR Pro


[By Jason Mollica]. Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. Think about this for a moment. What do you think takes more time?

Radio 152

How to manage a global PR team with effectiveness


[By Jason Mollica]. Global PR teams are nothing new, but the challenges of a widely dispersed team are ongoing. International growth and team diversity can pose unique challenges, such as cultural and communication differences.

How To 152

#CreativePR: Tools That Give You An Edge


This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

Tools 152

Reverse That PR $H#T


[By Rebekah Iliff]. For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.”. dismissed, made to feel inferior, downgraded, lower in rank/status.

Using Twitter to Pitch Reporters: What You Need to Know


For PR professionals, Twitter can be a great resource. Following journalists in your space and monitoring for queries can be a key first step in leveraging the platform in your work, and more and more journalists are there than ever before ( 59%, worldwide now).

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age


[By Alex Hoag]. Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community.

#CreativePR: Measurement and Data-Based Insights


This is post 5 of our 5-part #CreativePR blog series. Read the entire series here. . The data-driven world has significantly reshaped the way the communications industry works.

Writing Inspiration Roundup: Our Top Writing Posts of 2015


Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now.

Blaming Social Media is Always Bad PR


[By Jason Mollica]. Do a Google search on blaming social media and you’ll find nearly one million results. They range from social media being blamed for your bad mood to the 2011 London Riots being blamed on social nets.

Choosing Content Formats: Are you sure that article shouldn’t be a list?


[By Karen Geier]. Content marketing is no longer optional as part of an overall digital marketing plan. What’s important to look at now is whether your content is connecting in the right way.

Viral 143

Why Blab Should Be Your Channel of Choice for Thought-leadership


[By Jason Mollica]. The last ten years have seen a seismic shift in not only how business is done, but also how marketers get the word out to influencers and followers. Facebook and Twitter started the trend, with YouTube, Instagram and the like, following.

How to Get Started With Twitter’s Curator Platform


[By Karen Geier]. Twitter has evolved a lot for brands and content creators in the last two years, but Twitter’s latest play might have you looking at the platform in an entirely different way.

How to Evolve with the 2016 PR Trends


[By Alex Hoag]. As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities.

Trends 134

How to Make the Most of Your Owned Content


You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about.

eBook 130

Digging Deeper: The Power of Niche Influencers


It’s common sense to use Google searches and Twitter searches to find people who are already interested in your industry or in your target demographic. But if you want to go above and beyond in your influencer marketing efforts and find niche influencers who could really connect with you, dig deeper.

Optimizing Your Content in the New SEO Environment


[By Aaron Broverman]. The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over.

SEO 117

How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

Ikea is Turning Recycled Furniture Into Wildlife Homes

Flack Me

Category: Flack Me Summary: Called the Wildhomes for Wildlife project, it transforms Ikea tables, lamps, and chairs into a variety of beautiful lairs and nests for all kinds of animals