Karwoski & Courage

Distracted Living

Karwoski & Courage

Last week, Minnesota enacted a new law that requires drivers to use their cell phones hands-free when driving. This is a good thing, especially with instances of distracted driving accidents on the rise. Maybe we should apply this to other activities, too. The reason I bring this up is personal.

Content vs. Content

Karwoski & Courage

We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action.

Getting Mileage from Mishaps

Karwoski & Courage

Volkswagen recently did something that few companies would do. It essentially promoted a major scandal, manipulated emissions testing results, while introducing the brand’s new future and first electric vehicle. Pretty gutsy.

Try To Be Original

Karwoski & Courage

I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Follow Through and Thank You

Karwoski & Courage

A few weeks ago, I received an unsolicited email and phone call from a communications service provider asking if I would be interested in learning more about what they do and what they could do for my agency. I was, so I emailed them back and then when I didn’t hear from them, I called […].

Handling Apologies and Politically-Charged Situations

Karwoski & Courage

Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues.

Consider Two Courts When it Comes to Decision Making

Karwoski & Courage

The Children’s Theatre Company is a valued institution in Minnesota that’s had its share of reputation challenges stemming from sexual assault that occurred there in the late 1970s and early 1980s.

Strive to be Average

Karwoski & Courage

I have a new mantra for the MIAC athletic conference: strive to be average. The MIAC definitely fumbled the communications ball when it decided to oust the University of St. Thomas from the conference basically because the University has gotten too good in sports. It’s true that St.

Guess Again

Karwoski & Courage

Think you know your target audience, your existing customers? Guess again because you may be completely wrong. I just saw some research from Kantar Media that found 61% of women felt that the way they were portrayed in advertising was “completely out of touch” with who they are today.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Bill Cosby Promotes Coke, Stranger Things Have Happened

Karwoski & Courage

With all the instantaneous data available to us today, sometimes we need to be reminded of what the data doesn’t always tell us and how important that can be. This morning’s marketing news provides a great example.

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Who’s on First?

Karwoski & Courage

There’s an iconic Abbott and Costello bit called “Who’s on First?” appropriate, now that it’s baseball season) that reminds me of what’s going on with Boeing, which is no laughing matter.

Bob Dylan and Corporate Tax Breaks

Karwoski & Courage

Politicians are famous for finding the most current popular parade and running to join it, even if they’ve arrived late. It’s disingenuous and perhaps why being a member of Congress is ranked as one of the least trusted occupations in the country.

2020 Planning: Keep an Open Mind

Karwoski & Courage

Most businesses are currently in the thick of planning for 2020 and with that comes a host of challenges not only about direction and strategy, but challenges on a more personal level. We can reflect on the past and learn from it, but we shouldn’t let it cloud our vision for the future.

Best In Service

Karwoski & Courage

I had an interesting experience yesterday that was a great example of bad service and great service all within the space of three hours. Being in the business of advising clients, it was a good reminder of what to do and what not to do. A friend and I went shopping for a new smart […].

Image vs. Reputation: It’s good to know the difference

Karwoski & Courage

I was having coffee this morning with a friend who is a former journalist now working in corporate communications. He mentioned something that stuck with me and that is for communicators and organizations to know the difference between image and reputation. You could view the distinction as being one between what you project and proclaim, […]. The post Image vs. Reputation: It’s good to know the difference appeared first on Karwoski & Courage - Minneapolis Public Relations.

Distracted Living

Karwoski & Courage

Last week, Minnesota enacted a new law that requires drivers to use their cell phones hands-free when driving. This is a good thing, especially with instances of distracted driving accidents on the rise. Maybe we should apply this to other activities, too. The reason I bring this up is personal.

Who’s Influencing Whom?

Karwoski & Courage

Influencer marketing is big business, like more than a billion dollars big. It’s the newest new thing, and as marketers and communicators, we love the newest new thing. Like anything that rises in popularity, influencer marketing is attracting big money. Once big money gets involved, you should start wondering, in this case, who is influencing […]. The post Who’s Influencing Whom? appeared first on Karwoski & Courage - Minneapolis Public Relations.

Handling Apologies and Politically-Charged Situations

Karwoski & Courage

Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues.

Follow Through and Thank You

Karwoski & Courage

A few weeks ago, I received an unsolicited email and phone call from a communications service provider asking if I would be interested in learning more about what they do and what they could do for my agency. I was, so I emailed them back and then when I didn’t hear from them, I called […].

Public Relations Intern

Karwoski & Courage

Karwoski & Courage is frequently looking to fill public relations internships at our headquarters in Minneapolis. The post Public Relations Intern appeared first on Karwoski & Courage - Minneapolis Public Relations.

Live-Tweeting Your Presentation

Karwoski & Courage

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

How To Create More Exposure For Earned Media With Tweetstorms

Karwoski & Courage

Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new "tweetstorm" feature. One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage.

The Great Twitter 280 Characters Debate

Karwoski & Courage

The great Twitter 280 Characters debate of 2017 has begun. Here's everything you need to know and 10 things for your company or brand to consider. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.

Try To Be Original

Karwoski & Courage

I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original. I get it – it takes more time and effort to be original, and it’s easier and less expensive to take […]. Consumer Marketing Content Marketing external communications Public Relations be original marketing communications public relations

Brand 40

Guess Again

Karwoski & Courage

Think you know your target audience, your existing customers? Guess again because you may be completely wrong. I just saw some research from Kantar Media that found 61% of women felt that the way they were portrayed in advertising was “completely out of touch” with who they are today. Think about that for a second. […]. Consumer Marketing Public Relations public relations

Content vs. Content

Karwoski & Courage

We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […]. Content Marketing external communications Public Relations Social Media Marketing public relations Writing

Not So Fast

Karwoski & Courage

We’ve all been warned about jumping to conclusions and in an environment of fake news and paid influencers, that’s sound advice, but much easier said than done unless you understand your own cognitive bias when it comes to forming opinions or making judgements. We’re hit by a barrage of incoming emails, texts, and a variety […]. Public Relations public relations

Getting Mileage from Mishaps

Karwoski & Courage

Volkswagen recently did something that few companies would do. It essentially promoted a major scandal, manipulated emissions testing results, while introducing the brand’s new future and first electric vehicle. Pretty gutsy. The kickoff commercial for the campaign, set to Simon and Garfunkel’s “Sounds of Silence,” takes us from VW’s “dark days” of the emissions crisis […].

Consider Two Courts When it Comes to Decision Making

Karwoski & Courage

The Children’s Theatre Company is a valued institution in Minnesota that’s had its share of reputation challenges stemming from sexual assault that occurred there in the late 1970s and early 1980s. While numerous lawsuits were filed and former executives went to prison, 17 women sued the Theatre years after the abuse occurred and a jury […]. Crisis Communications external communications Public Relations Reputation Mangement court of public opinion public relations Reputation Management

Strive to be Average

Karwoski & Courage

I have a new mantra for the MIAC athletic conference: strive to be average. The MIAC definitely fumbled the communications ball when it decided to oust the University of St. Thomas from the conference basically because the University has gotten too good in sports. It’s true that St. Thomas has dominated the conference for several […]. external communications Internal communications Public Relations Reputation Mangement public relations Reputation Management

Sephora Will Close All Locations June 5th

Flack Me

Category: Flack Me Summary: Sephora will close all locations on June 5 to hold diversity training for its staff after R&B singer SZA accused the store of racial profiling in April

How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

Ikea is Turning Recycled Furniture Into Wildlife Homes

Flack Me

Category: Flack Me Summary: Called the Wildhomes for Wildlife project, it transforms Ikea tables, lamps, and chairs into a variety of beautiful lairs and nests for all kinds of animals

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PR Lessons from Walmart's Greeter Policy Change

Flack Me

Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

5 Common PR Interview Questions

Flack Me

Category: Flack Me Summary: You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research

Gucci Faces Backlash Over 'Blackface Sweater'

Flack Me

Category: Flack Me Summary: Gucci has issued an abject apology after people noticed that its sweater, which features cartoonishly thick, red lips around the mouth cut-out, looks an awful lot like blackface

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Big CPG Brands Will Start Reusing Packaging

Flack Me

Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

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Gillette's New Ad Makes Nike's Kaepernick Stance Look Coy

Flack Me

Category: Flack Me Summary: For the last three decades, Gillette has offered “The Best A Man Can Get.” ” Now, to mark the switch to its new “The Best Men Can Be” tagline

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