Karwoski & Courage

Strive to be Average

Karwoski & Courage

I have a new mantra for the MIAC athletic conference: strive to be average. The MIAC definitely fumbled the communications ball when it decided to oust the University of St. Thomas from the conference basically because the University has gotten too good in sports. It’s true that St.

Consider Two Courts When it Comes to Decision Making

Karwoski & Courage

The Children’s Theatre Company is a valued institution in Minnesota that’s had its share of reputation challenges stemming from sexual assault that occurred there in the late 1970s and early 1980s.

Bill Cosby Promotes Coke, Stranger Things Have Happened

Karwoski & Courage

With all the instantaneous data available to us today, sometimes we need to be reminded of what the data doesn’t always tell us and how important that can be. This morning’s marketing news provides a great example.

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Bob Dylan and Corporate Tax Breaks

Karwoski & Courage

Politicians are famous for finding the most current popular parade and running to join it, even if they’ve arrived late. It’s disingenuous and perhaps why being a member of Congress is ranked as one of the least trusted occupations in the country.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Who’s on First?

Karwoski & Courage

There’s an iconic Abbott and Costello bit called “Who’s on First?” appropriate, now that it’s baseball season) that reminds me of what’s going on with Boeing, which is no laughing matter.

Who’s Influencing Whom?

Karwoski & Courage

Influencer marketing is big business, like more than a billion dollars big. It’s the newest new thing, and as marketers and communicators, we love the newest new thing. Like anything that rises in popularity, influencer marketing is attracting big money. Once big money gets involved, you should start wondering, in this case, who is influencing […]. The post Who’s Influencing Whom? appeared first on Karwoski & Courage - Minneapolis Public Relations.

Public Relations Intern

Karwoski & Courage

Karwoski & Courage is frequently looking to fill public relations internships at our headquarters in Minneapolis. The post Public Relations Intern appeared first on Karwoski & Courage - Minneapolis Public Relations.

Live-Tweeting Your Presentation

Karwoski & Courage

There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation.

How To Create More Exposure For Earned Media With Tweetstorms

Karwoski & Courage

Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new "tweetstorm" feature. One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Great Twitter 280 Characters Debate

Karwoski & Courage

The great Twitter 280 Characters debate of 2017 has begun. Here's everything you need to know and 10 things for your company or brand to consider. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.

Sephora Will Close All Locations June 5th

Flack Me

Category: Flack Me Summary: Sephora will close all locations on June 5 to hold diversity training for its staff after R&B singer SZA accused the store of racial profiling in April

How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

Ikea is Turning Recycled Furniture Into Wildlife Homes

Flack Me

Category: Flack Me Summary: Called the Wildhomes for Wildlife project, it transforms Ikea tables, lamps, and chairs into a variety of beautiful lairs and nests for all kinds of animals

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PR Lessons from Walmart's Greeter Policy Change

Flack Me

Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

5 Common PR Interview Questions

Flack Me

Category: Flack Me Summary: You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research

Gucci Faces Backlash Over 'Blackface Sweater'

Flack Me

Category: Flack Me Summary: Gucci has issued an abject apology after people noticed that its sweater, which features cartoonishly thick, red lips around the mouth cut-out, looks an awful lot like blackface

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Big CPG Brands Will Start Reusing Packaging

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Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

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Gillette's New Ad Makes Nike's Kaepernick Stance Look Coy

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Category: Flack Me Summary: For the last three decades, Gillette has offered “The Best A Man Can Get.” ” Now, to mark the switch to its new “The Best Men Can Be” tagline

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George Orwell Predicted How to Tweet Effectively

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Category: Flack Me Summary: The author created a set of writing guidelines that are more valuable today than when he created them

8 Free Tools Every PR Pro Should Know About in 2019

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Category: Flack Me Summary: Talk about good, for nothing. Here are the latest free tools sure to improve the results from your marketing efforts

5 Essentials of an Effective PR Plan

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Category: Flack Me Summary: Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program

10 Frightening PR Monsters

Flack Me

Category: Flack Me Summary: As Halloween draws near, scary movies and haunted houses abound—but the scariest creatures can reside in your office

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Avoid These 10 Common Rebranding Mistakes

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Category: Flack Me Summary: Rebranding can be tricky. Do it well, and you set your brand up for success. Do it poorly, and you become a punchline

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4 Tips to Write With More Purpose

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Category: Flack Me Summary: When you’re under deadline pressure, it’s tempting to fill the page with uninspired, cheap ingredients. Sloppy work does a disservice to your readers

12 Tips to Improve Your SEO

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Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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Kraft Convinced Mayo, FL to Rename Itself Miracle Whip

Flack Me

Category: Flack Me Summary: Before this makes you lose all faith in society, it’s important to note that the name change isn’t permanent and only lasted for a few days

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7 PR Lessons From 'The Big Bang Theory'

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Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

7 Aretha Franklin Quotes to Inspire Comms Pros

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Category: Flack Me Summary: "It's the rough side of the mountain that's the easiest to climb; the smooth side doesn't have anything for you to hang on to

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Brand Lessons From PayPal's Mistake

Flack Me

Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

Why and How to Send Effective Press Releases

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Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

5 Social Media Ideas for Non-Profits

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Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

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Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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3 Simple Rules for Telling Compelling Brand Stories

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Category: Flack Me Summary: We have an inherent need to talk about what happens in our life. The same goes for a brand. A brand must tell a story

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3 Ways to Revitalize Your Instagram Feed

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Category: Flack Me Summary: Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you

The Beginner's Guide to Using Stock Images Without Getting Sued

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Category: Flack Me Summary: You know content is king, and you know you can get images readily online. You probably don't know how many ways this can lead to an unfriendly letter from a lawyer

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5 Free Resources to Spice Up Your Content

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Category: Flack Me Summary: Whether you want to get focused, get creative or get to the point, these sites can help you polish and beef up your content. Best of all, they’re free