K&C Commentary: PR & Ad Campaigns
Karwoski & Courage
MARCH 11, 2020
The post K&C Commentary: PR & Ad Campaigns appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
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Karwoski & Courage
MARCH 11, 2020
The post K&C Commentary: PR & Ad Campaigns appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
Karwoski & Courage
JUNE 5, 2019
The post Consider Two Courts When it Comes to Decision Making appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
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Karwoski & Courage
JUNE 19, 2019
The post Getting Mileage from Mishaps appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
Karwoski & Courage
JUNE 26, 2019
The post Not So Fast appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
Karwoski & Courage
JULY 10, 2019
The post Content vs. Content appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
Karwoski & Courage
JULY 17, 2019
The post Guess Again appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
Karwoski & Courage
JULY 24, 2019
The post Try To Be Original appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
Karwoski & Courage
JULY 31, 2019
The post Follow Through and Thank You appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
Karwoski & Courage
AUGUST 7, 2019
The post Distracted Living appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
Karwoski & Courage
SEPTEMBER 11, 2019
The post Best In Service appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
Karwoski & Courage
OCTOBER 2, 2019
The post 2020 Planning: Keep an Open Mind appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.
Karwoski & Courage
OCTOBER 31, 2019
Nothing lasts forever, as the owners of Forever 21 are finding out. The once darling of retail, offering what was basically an updated version of The Limited’s strategy of trend forward fashion at low prices, has filed for bankruptcy. The closely held, private company is run by the Chang family, which immigrated to the U.S. […].
Karwoski & Courage
OCTOBER 2, 2019
Most businesses are currently in the thick of planning for 2020 and with that comes a host of challenges not only about direction and strategy, but challenges on a more personal level. We can reflect on the past and learn from it, but we shouldn’t let it cloud our vision for the future. A recent […].
Karwoski & Courage
SEPTEMBER 11, 2019
I had an interesting experience yesterday that was a great example of bad service and great service all within the space of three hours. Being in the business of advising clients, it was a good reminder of what to do and what not to do. A friend and I went shopping for a new smart […].
Karwoski & Courage
MAY 30, 2019
I have a new mantra for the MIAC athletic conference: strive to be average. The MIAC definitely fumbled the communications ball when it decided to oust the University of St. Thomas from the conference basically because the University has gotten too good in sports. It’s true that St. Thomas has dominated the conference for several […].
Karwoski & Courage
JUNE 5, 2019
The Children’s Theatre Company is a valued institution in Minnesota that’s had its share of reputation challenges stemming from sexual assault that occurred there in the late 1970s and early 1980s. While numerous lawsuits were filed and former executives went to prison, 17 women sued the Theatre years after the abuse occurred and a jury […].
Karwoski & Courage
JUNE 19, 2019
Volkswagen recently did something that few companies would do. It essentially promoted a major scandal, manipulated emissions testing results, while introducing the brand’s new future and first electric vehicle. Pretty gutsy. The kickoff commercial for the campaign, set to Simon and Garfunkel’s “Sounds of Silence,” takes us from VW’s “dark days” of the emissions crisis […].
Karwoski & Courage
JUNE 26, 2019
We’ve all been warned about jumping to conclusions and in an environment of fake news and paid influencers, that’s sound advice, but much easier said than done unless you understand your own cognitive bias when it comes to forming opinions or making judgements. We’re hit by a barrage of incoming emails, texts, and a variety […].
Karwoski & Courage
JULY 10, 2019
We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […].
Karwoski & Courage
JULY 17, 2019
Think you know your target audience, your existing customers? Guess again because you may be completely wrong. I just saw some research from Kantar Media that found 61% of women felt that the way they were portrayed in advertising was “completely out of touch” with who they are today. Think about that for a second. […].
Karwoski & Courage
JULY 24, 2019
I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original. I get it – it takes more time and effort to be original, and it’s easier and less expensive to take […].
Karwoski & Courage
JULY 31, 2019
A few weeks ago, I received an unsolicited email and phone call from a communications service provider asking if I would be interested in learning more about what they do and what they could do for my agency. I was, so I emailed them back and then when I didn’t hear from them, I called […].
Karwoski & Courage
AUGUST 2, 2019
Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues. If that sounds like a shocking percentage, take a moment […].
Karwoski & Courage
AUGUST 7, 2019
Last week, Minnesota enacted a new law that requires drivers to use their cell phones hands-free when driving. This is a good thing, especially with instances of distracted driving accidents on the rise. Maybe we should apply this to other activities, too. The reason I bring this up is personal. This past weekend, I was […].
Karwoski & Courage
AUGUST 7, 2019
Last week, Minnesota enacted a new law that requires drivers to use their cell phones hands-free when driving. This is a good thing, especially with instances of distracted driving accidents on the rise. Maybe we should apply this to other activities, too. The reason I bring this up is personal. This past weekend, I was […]. The post Distracted Living appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
AUGUST 2, 2019
Expectations of consumers have dramatically changed over the years. Consumers now expect brands to take a stand on social and political issues. Research conducted by Edelman shows two-thirds of consumers now buy a product or boycott a brand based solely on its position on issues. If that sounds like a shocking percentage, take a moment […]. The post Handling Apologies and Politically-Charged Situations appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
JULY 31, 2019
A few weeks ago, I received an unsolicited email and phone call from a communications service provider asking if I would be interested in learning more about what they do and what they could do for my agency. I was, so I emailed them back and then when I didn’t hear from them, I called […]. The post Follow Through and Thank You appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
JULY 24, 2019
I’ve grown accustomed to brands taking old ideas, polishing them off and introducing them as new. I’m also used to seeing them copy anything that’s creating buzz instead of trying to create something original. I get it – it takes more time and effort to be original, and it’s easier and less expensive to take […]. The post Try To Be Original appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
JULY 17, 2019
Think you know your target audience, your existing customers? Guess again because you may be completely wrong. I just saw some research from Kantar Media that found 61% of women felt that the way they were portrayed in advertising was “completely out of touch” with who they are today. Think about that for a second. […]. The post Guess Again appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
JULY 10, 2019
We all think of content these days as material we make available to others via social media, websites, and other delivery channels. It’s evolved into its own discipline of delivering the right information to the right people at the right time to cause some desired action. Another meaning of content is the one that describes […]. The post Content vs.
Karwoski & Courage
JUNE 26, 2019
We’ve all been warned about jumping to conclusions and in an environment of fake news and paid influencers, that’s sound advice, but much easier said than done unless you understand your own cognitive bias when it comes to forming opinions or making judgements. We’re hit by a barrage of incoming emails, texts, and a variety […]. The post Not So Fast appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
JUNE 19, 2019
Volkswagen recently did something that few companies would do. It essentially promoted a major scandal, manipulated emissions testing results, while introducing the brand’s new future and first electric vehicle. Pretty gutsy. The kickoff commercial for the campaign, set to Simon and Garfunkel’s “Sounds of Silence,” takes us from VW’s “dark days” of the emissions crisis […].
Karwoski & Courage
JUNE 5, 2019
The Children’s Theatre Company is a valued institution in Minnesota that’s had its share of reputation challenges stemming from sexual assault that occurred there in the late 1970s and early 1980s. While numerous lawsuits were filed and former executives went to prison, 17 women sued the Theatre years after the abuse occurred and a jury […]. The post Consider Two Courts When it Comes to Decision Making appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
NOVEMBER 10, 2017
The great Twitter 280 Characters debate of 2017 has begun. Here's everything you need to know and 10 things for your company or brand to consider. The post The Great Twitter 280 Characters Debate appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
DECEMBER 15, 2017
Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new "tweetstorm" feature. One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage. The post How To Create More Exposure For Earned Media With Tweetstorms appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
JANUARY 11, 2018
Karwoski & Courage is frequently looking to fill public relations internships at our headquarters in Minneapolis. The post Public Relations Intern appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
MARCH 23, 2018
There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation. The post Live-Tweeting Your Presentation appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
APRIL 23, 2019
Influencer marketing is big business, like more than a billion dollars big. It’s the newest new thing, and as marketers and communicators, we love the newest new thing. Like anything that rises in popularity, influencer marketing is attracting big money. Once big money gets involved, you should start wondering, in this case, who is influencing […].
Karwoski & Courage
MAY 1, 2019
Politicians are famous for finding the most current popular parade and running to join it, even if they’ve arrived late. It’s disingenuous and perhaps why being a member of Congress is ranked as one of the least trusted occupations in the country. However, identifying those movements that attract headlines, along with more and more followers, […].
Karwoski & Courage
MAY 8, 2019
There’s an iconic Abbott and Costello bit called “Who’s on First?” (appropriate, now that it’s baseball season) that reminds me of what’s going on with Boeing, which is no laughing matter. Given the precision of technical aptitude and communication required to put together something as complex as a modern aircraft, the complete ineptitude of Boeing’s […].
Karwoski & Courage
MAY 15, 2019
I was having coffee this morning with a friend who is a former journalist now working in corporate communications. He mentioned something that stuck with me and that is for communicators and organizations to know the difference between image and reputation. You could view the distinction as being one between what you project and proclaim, […].
Karwoski & Courage
MAY 22, 2019
With all the instantaneous data available to us today, sometimes we need to be reminded of what the data doesn’t always tell us and how important that can be. This morning’s marketing news provides a great example. The buzz this morning was about Coca-Cola’s decision to bring back, for a limited time, its failed New […]. The post Bill Cosby Promotes Coke, Stranger Things Have Happened appeared first on Karwoski & Courage - Minneapolis Public Relations.
Karwoski & Courage
MAY 30, 2019
I have a new mantra for the MIAC athletic conference: strive to be average. The MIAC definitely fumbled the communications ball when it decided to oust the University of St. Thomas from the conference basically because the University has gotten too good in sports. It’s true that St. Thomas has dominated the conference for several […]. The post Strive to be Average appeared first on Karwoski & Courage - Minneapolis Public Relations.
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