Inbound PR

6 Reasons Why Your Business Needs Influencers

Inbound PR

This is a guest post by Iva Grigorova. The role of influencers has become key in brand communication. Social media opened the world of communication because it connects people.

The State of Digital Transformation

Inbound PR

Digital is an enterprise-wide strategic priority that cannot be isolated to just the marketing or IT department. Everybody in the organisation has a role to play.

Top 15 Inbound PR Posts on Other Blogs

Inbound PR

Last week, I spoke in front of 300 people about Inbound PR at the London HUG organised by one of our HubSpot partners Whitehat SEO. It was a terrific event with a terrific audience.

39+ Social Media Statistics & Trends You Need to Know in 2019

Inbound PR

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

"My Employer" As The Most Trusted Institution in 2019

Inbound PR

I cover Edelman's Trust Barometer every year. This year's results came out last week and they did surprise me. Positively. Trust has changed profoundly in the past year.

2018 Overview and a Happy New Year

Inbound PR

Happy New Year my readers! I hope 2019 is going to be successful, happy, fruitful, filled with emotions and achievements and the most enriching experiences for all of you! As I said last week, I tend to reflect a lot when the year ends.

If You Are Not Doing Video Marketing, You Need to Start Now. Here's How.

Inbound PR

Video is no longer an awareness play, left to big businesses with big agencies and big budgets. Video is now everywhere and anyone with a smartphone can play.

New Year, New Inbound PR Methodology

Inbound PR

With the new year, the Inbound PR methodology deserved an update.

The Best of Iliyana's Blog for 2018

Inbound PR

The Christmas holiday is always a good time for reflection. I think about the past year and what I've done, what I've learned, what I've achieved, where I've travelled (19 international trips and 13 countries visited to be precise), the people I've met, really everything about in my life.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is PR Adopting Data and Analytics?

Inbound PR

Is PR finally adopting data and analytics? The 2018 Global Comms Report by PRWeek and Cision certainly suggests so.

7 Learnings about the State of PR Agencies

Inbound PR

Running a PR agency isn't easy.

How Discovering & Following Your Passion Can Help You Have a Global Career [Video]

Inbound PR

When people ask me how old I am and then find out that I'm 28, they are often shocked. They're surprised that I've managed to achieve so many things in my career in such a short timespan and are curious to understand my journey and what I've done differently.

Video 71

Why Use Inbound PR?

Inbound PR

Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success.

Reflections On My Birthday: The Three Ingredients of Success

Inbound PR

There are two times a year when we deeply reflect on things: New Year's Eve and our birthday. Typically, we reflect on what happened during the past year; what our plans or hopes are for the next year; what we accomplished in the past year; what were our failures and what were our successes.

The State of Corporate Communications in 19 Stats

Inbound PR

76% of communications professionals agree that ‘digital communications is the future of communications.'. How many of them actually live by this now is not a lot as you'll see below.

Inbound 3.0 and the New Inbound Methodology Explained

Inbound PR

Nowadays, millions of organisations around the world do inbound. At HubSpot, we began the inbound movement about 13 years ago when we noticed a major shift in the market where customers were beginning to change how they were consuming information and making purchase decisions.

SEO 76

How to Create a Unique Value Proposition [Infographic]

Inbound PR

I often get asked two questions: How did you manage to build your own brand? What makes companies stand out in a blue ocean? To both of these questions, the answer in its simplest form is value.

Content is a Business Asset. Here Are 64 Stats To Prove It

Inbound PR

92% of businesses state that content has become an asset to their company. I saw this in an infographic from iScribblers that looks at the state of content marketing mainly for B2B but has insights for marketers from all industries.

B2B 81

Using the Customer Code to Grow Better

Inbound PR

At HubSpot, one of our key principles is SFTC which stands for Solve For The Customer. Why do we believe in this? Because we know that if you focus on your customers, your business will grow better in a much more remarkable and sustainable way. But truly walking the talk is difficult.

Making Inbound PR Happen [Video]

Inbound PR

Inbound PR was born from experience. I come from a PR background. I spent three years working in PR across Germany and the UK. Having studied International Business and not PR I really needed to work on my writing skills.

Video 81

6 Key Tactics to Use When You Need to Persuade Someone

Inbound PR

Almost every day at work, I find myself in a situation where I need to persuade someone to do something and most of the times, this someone wouldn't even report to me.

Whether Inbound PR, Marketing or Sales, Nothing Works Without Clear Goals

Inbound PR

As professionals from any discipline, we have a tendency to jump into action too quickly. We spend little time defining goals and then doing research to identify the right tactics that will enable us to hit those goals.

Imagining It Forward: Innovation, Change and Leadership in Business

Inbound PR

"People can’t just be told change is coming and be expected to spring into action. They have to work through it.". I quite agree with this quote. It comes from Beth Comstock's book Imagine It Forward that I just finished reading.

The Funnel is Dead. Long Live the Flywheel!

Inbound PR

The funnel is dead. Say what? Yup, that funnel that you've been using for decades in your marketing and sales to generate traffic and then convert and close leads into customers is dead. Why is it dead?

The 6 Key Steps to Developing a Social Media Strategy

Inbound PR

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising.

Understanding Conversational Marketing: Live Chat, Messenger & Bots

Inbound PR

Bots, live chat, Facebook Messenger for business. All this conversational marketing stuff is overwhelming, isn't it? What's conversational marketing you ask?

Why Even Investors Appreciate an Inbound Approach

Inbound PR

70% of investors make investment decisions on the basis of something they learned from digital research. Is that surprising to you? To me, it's not.

How I Wrote a Book in 2 Months

Inbound PR

You have a great idea in your head and you really want to share it with the world. You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do. Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast. How do you make this happen? Since I published my book in April, that's exactly what a lot of people ask me.

Video 70

15 Facts About the State of Inbound That You Can't Miss

Inbound PR

Did you know that for 69% of marketers say that converting contacts/leads into customers is their top priority for the next 12 months? If your company is up-to-date with what's happening in our digital world, this shouldn't surprise you. But there are many more trends you need to be aware of and planning for if you want your business to be fit for the future. I've said before that we at HubSpot love data and research.

Inbound PR Book: How it All Started From Passion for PR at University

Inbound PR

A few weeks ago, I had the pleasure of chatting with Shaun Tabatt for his podcast about my new book Inbound PR. Shaun is a really great guy. I had such a fantastic time talking to him thanks to the thoughtful questions he was asking and just generally how nice he is. (Do Do follow his podcast !).

Making Strategy Happen: Creating an Internal Communication Strategy

Inbound PR

Last week, we covered the key principles for strategic internal communication. I promised that I will be discussing how to create an internal communication strategy this week so here so let's do this! An internal communication strategy sets out support and enables the delivery of the organisation's overall strategy. It converts the organisation's strategic intent into communications that support it and maximises the impact of an organisation's communications efforts.

17 Must-Know Facts About Social Media & Digital Within PR Services & Education

Inbound PR

The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies. Towards the end of last year, the 2017 findings showed some insightful learnings that I want to share with you today.

Executive Presentations: How to Get a 'Yes' from Your Executive

Inbound PR

Have you ever struggled to get a 'yes' to your proposal from your boss (or anyone else for that matter)? I have. It's hard to persuade someone else to do what you want or to agree to the approach you are proposing so that you can execute. The more you move up in a company and the bigger the company becomes (i.e. a corporation), the more important it becomes to build a business case and present it in front of the right person in the right way in order to get out what you want for your next steps.

Video 64

Why Work in PR: Advice from the Pros – Interview with Rafal Salak

Inbound PR

It's time for another "Why Work in PR?" interview and I'm delighted to introduce you today to Rafal Salak who will share with us his exciting PR career story in software and offer key advice for students and young professionals who want to learn more about the industry and how to get into it, especially if wanting to work in tech. I'm a big fan of Prowly where Rafal works.

10 Inbound PR Quotes

Inbound PR

"At the crux of the case for Inbound PR is the notion that in combining public relations with inbound methodology, public relations becomes highly relevant in the current and likely future states of the market. An Inbound PR shop will be able to measure the value of its services; it will be able to easily leverage all things digital; it will have the tools to establish itself as an authority in its field and to counsel clients in becoming the leading thinkers in their own respective industries.".

How to Build and Foster Relationships with Journalists 

Inbound PR

Given that I come from a PR background, my friends at Prowly asked me a few weeks ago for my top tips on how to build good relationships with journalists. Edyta from Prowly had reached out to a number of great PR people to get their thoughts on the topic and compile them all into a very helpful post.

Why Inbound PR Could Finally Prove the ROI of PR

Inbound PR

Clap if you agree: PR's biggest challenge throughout its entire existence has been measurement. I wish I could hear you. But I'm sure that pretty much everyone who works in the PR industry would agree. A few weeks ago, I had the pleasure of participating in Paul Sutton's podcast where we spoke about Inbound PR and how it presents " a methodology for public relations that moves the conversation firmly away from being one about reputation management to being one about the bottom line.".

The State of the Marketing Agency: 14 Key Takeaways

Inbound PR

Do you know how hard it is to run a marketing agency? If you don't run one, you probably don't know. I had no idea until I started working with agencies on a daily basis. During the two years as a Channel Consultant at HubSpot, I was exposed to over 200 agencies working closely with the owners and their challenges, opportunities and successes throughout the development and scale stages of their businesses.