Inbound PR

Top 5 Takeaways from the #StateofPR 2019

Inbound PR

"Reflecting the views of more than 1,500 professionals, #StateofPR returns for 2019 to paint a picture of a commercially robust industry that isn't always the people-focussed profession it aspires to be.".

Show Me Your Online Newsroom and I'll Tell You Who You Are

Inbound PR

This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years.

Inbound Media Relations: The New Method for Securing Coverage

Inbound PR

This is a guest post by Mike Davies from ITPR. Given that 99% of a PRs job is to understand the media and build relationships with journalists, it might sound a bit strange that the practice of “selling in” a story to a journalist can be so nerve wracking.

Reflecting on One Year as an Inbound PR Consultancy - ITPR's Story

Inbound PR

Republished with permission from ITPR's blog. New is always scary, so when we sat down as a team around a year ago and decided we were moving away from ‘traditional PR’ to Inbound PR , it’s fair to say I was a little apprehensive.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

39+ Social Media Statistics & Trends You Need to Know in 2019

Inbound PR

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10.

6 Reasons Why Your Business Needs Influencers

Inbound PR

This is a guest post by Iva Grigorova. The role of influencers has become key in brand communication. Social media opened the world of communication because it connects people.

Top 15 Inbound PR Posts on Other Blogs

Inbound PR

Last week, I spoke in front of 300 people about Inbound PR at the London HUG organised by one of our HubSpot partners Whitehat SEO. It was a terrific event with a terrific audience.

Why The Challenger Sale Approach is the Best Approach to Consulting Too

Inbound PR

I recently re-read The Challenger Sale. Granted, I don't work in sales but everybody sells - whether it's a product, a service or your personal brand.

9 Digital Communication Trends to Watch Out For

Inbound PR

In only 14% of organisations , the PR and communication department is going through a process of digital transformation. This seems rather odd to me compared to 42% for the marketing and advertising department. 14% to 42% is a big gap. I recently discovered one of the reasons for this.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Agencies Win New Business [Report]

Inbound PR

If you run an agency (or any business for that matter), you know how important sales is. After all, it's how you win new clients, expand your service portfolio and generate revenue.

PR, Publishing Books and Building a Personal Brand

Inbound PR

I consider myself very lucky to have some super intelligent and talented friends. Kareem and his brother Aamen are among them. Kareem worked with me at HubSpot and Aamen was at Google.

Entering the Era of Massive Disruption [Infographic]

Inbound PR

Did you know that by 2020, IoT technology will be in 95% of new electronics ? That's just a year away, yes.

"My Employer" As The Most Trusted Institution in 2019

Inbound PR

I cover Edelman's Trust Barometer every year. This year's results came out last week and they did surprise me. Positively. Trust has changed profoundly in the past year.

The State of Digital Transformation

Inbound PR

Digital is an enterprise-wide strategic priority that cannot be isolated to just the marketing or IT department. Everybody in the organisation has a role to play.

2018 Overview and a Happy New Year

Inbound PR

Happy New Year my readers! I hope 2019 is going to be successful, happy, fruitful, filled with emotions and achievements and the most enriching experiences for all of you! As I said last week, I tend to reflect a lot when the year ends.

New Year, New Inbound PR Methodology

Inbound PR

With the new year, the Inbound PR methodology deserved an update.

If You Are Not Doing Video Marketing, You Need to Start Now. Here's How.

Inbound PR

Video is no longer an awareness play, left to big businesses with big agencies and big budgets. Video is now everywhere and anyone with a smartphone can play.

Is PR Adopting Data and Analytics?

Inbound PR

Is PR finally adopting data and analytics? The 2018 Global Comms Report by PRWeek and Cision certainly suggests so.

The Best of Iliyana's Blog for 2018

Inbound PR

The Christmas holiday is always a good time for reflection. I think about the past year and what I've done, what I've learned, what I've achieved, where I've travelled (19 international trips and 13 countries visited to be precise), the people I've met, really everything about in my life.

Reflections On My Birthday: The Three Ingredients of Success

Inbound PR

There are two times a year when we deeply reflect on things: New Year's Eve and our birthday. Typically, we reflect on what happened during the past year; what our plans or hopes are for the next year; what we accomplished in the past year; what were our failures and what were our successes.

The State of Corporate Communications in 19 Stats

Inbound PR

76% of communications professionals agree that ‘digital communications is the future of communications.'. How many of them actually live by this now is not a lot as you'll see below.

7 Learnings about the State of PR Agencies

Inbound PR

Running a PR agency isn't easy.

Content is a Business Asset. Here Are 64 Stats To Prove It

Inbound PR

92% of businesses state that content has become an asset to their company. I saw this in an infographic from iScribblers that looks at the state of content marketing mainly for B2B but has insights for marketers from all industries.

B2B 79

Why Use Inbound PR?

Inbound PR

Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success.

Inbound 3.0 and the New Inbound Methodology Explained

Inbound PR

Nowadays, millions of organisations around the world do inbound. At HubSpot, we began the inbound movement about 13 years ago when we noticed a major shift in the market where customers were beginning to change how they were consuming information and making purchase decisions.

SEO 74

How Discovering & Following Your Passion Can Help You Have a Global Career [Video]

Inbound PR

When people ask me how old I am and then find out that I'm 28, they are often shocked. They're surprised that I've managed to achieve so many things in my career in such a short timespan and are curious to understand my journey and what I've done differently.

Video 68

How to Create a Unique Value Proposition [Infographic]

Inbound PR

I often get asked two questions: How did you manage to build your own brand? What makes companies stand out in a blue ocean? To both of these questions, the answer in its simplest form is value.

Making Inbound PR Happen [Video]

Inbound PR

Inbound PR was born from experience. I come from a PR background. I spent three years working in PR across Germany and the UK. Having studied International Business and not PR I really needed to work on my writing skills.

Video 78

Using the Customer Code to Grow Better

Inbound PR

At HubSpot, one of our key principles is SFTC which stands for Solve For The Customer. Why do we believe in this? Because we know that if you focus on your customers, your business will grow better in a much more remarkable and sustainable way. But truly walking the talk is difficult.

6 Key Tactics to Use When You Need to Persuade Someone

Inbound PR

Almost every day at work, I find myself in a situation where I need to persuade someone to do something and most of the times, this someone wouldn't even report to me.

Whether Inbound PR, Marketing or Sales, Nothing Works Without Clear Goals

Inbound PR

As professionals from any discipline, we have a tendency to jump into action too quickly. We spend little time defining goals and then doing research to identify the right tactics that will enable us to hit those goals.

Imagining It Forward: Innovation, Change and Leadership in Business

Inbound PR

"People can’t just be told change is coming and be expected to spring into action. They have to work through it.". I quite agree with this quote. It comes from Beth Comstock's book Imagine It Forward that I just finished reading.

The Funnel is Dead. Long Live the Flywheel!

Inbound PR

The funnel is dead. Say what? Yup, that funnel that you've been using for decades in your marketing and sales to generate traffic and then convert and close leads into customers is dead. Why is it dead?

The 6 Key Steps to Developing a Social Media Strategy

Inbound PR

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising.

Understanding Conversational Marketing: Live Chat, Messenger & Bots

Inbound PR

Bots, live chat, Facebook Messenger for business. All this conversational marketing stuff is overwhelming, isn't it? What's conversational marketing you ask?

Why Even Investors Appreciate an Inbound Approach

Inbound PR

70% of investors make investment decisions on the basis of something they learned from digital research. Is that surprising to you? To me, it's not.

Inbound PR Book: How it All Started From Passion for PR at University

Inbound PR

A few weeks ago, I had the pleasure of chatting with Shaun Tabatt for his podcast about my new book Inbound PR. Shaun is a really great guy. I had such a fantastic time talking to him thanks to the thoughtful questions he was asking and just generally how nice he is. (Do Do follow his podcast !).

15 Facts About the State of Inbound That You Can't Miss

Inbound PR

Did you know that for 69% of marketers say that converting contacts/leads into customers is their top priority for the next 12 months? If your company is up-to-date with what's happening in our digital world, this shouldn't surprise you. But there are many more trends you need to be aware of and planning for if you want your business to be fit for the future. I've said before that we at HubSpot love data and research.