Inbound PR

The Top Soft Skills of a Project Manager [Project Management Fundamentals]

Inbound PR

A good project manager needs to develop both hard skills and soft skills. While hard skills are all about knowledge and execution according to project management standards (e.g. knowing how to create a project charter, how to do agile etc.)

The 5 Key Elements of a Successful Content Marketing Strategy

Inbound PR

This is a guest post written by Andriana Moskovska. Over the years, content marketing has proven to be a valuable tool for businesses. It turns out that 88% of marketers use content marketing for their marketing strategies.

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Why Traditional PR No Longer Works in an Inbound World

Inbound PR

If you work in marketing and PR, you know there’s been a sea change. The old “push” tactics the industry once relied on no longer work well in the digital age.

5 Proven Strategies to Generate Leads in SaaS

Inbound PR

This is a guest post by Edyta Kowal. The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. But at the same time damaging. After all, it’s all about inspiring the customer to visit the store and make a purchase, and not just browse around and leave empty-handed without even exchanging a single word with the sales assistant. One marketing buzz term we’ve all been hearing over and over again is optimisation.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How I Started My Career in PR and Where it Got Me

Inbound PR

I started my career in PR. That was a conscious choice, I wanted to do PR. When I was at university doing a BA in International Business in Germany, you could say that I fell in love with Public Relations during a module in Marketing where I got exposed to PR for the first time.

How to Achieve More in Less Time - My 3 Key Tips

Inbound PR

I've always believed that you don't need to work harder or longer to achieve more. You simply need to work smarter. But that doesn't often come naturally or easily, especially if you are inexperienced and junior or still new to a role where you want to prove yourself. Over the years, I've managed to build some habits that allow me to work smarter and fewer hours and simultaneously to achieve more with better results and higher quality. Work less but achieve more?

Why There's Never Been a Better Time for Inbound PR

Inbound PR

Do you feel like everything around you is about COVID-19? I turn on the news, it's non-stop COVID-19. I check my Facebook feed, it's all COVID-19. My LinkedIn, same story. My Twitter, likewise. Google, also. COVID-19, COVID-19, COVID-19.

My Top 5 Working from Home Tips

Inbound PR

With the coronavirus having dramatically shaken our world (although I have my thoughts about this whole thing), many companies are encouraging or even requiring their employees whenever possible to work from home. I've been fortunate enough to have worked for two companies where working from home is a normal part of the company culture (and that my job permits for me to work at home). In fact, I work from home most of time now.

3 Things Customer Success Managers Need to Be Effective

Inbound PR

When you're trying to introduce Customer Success (or Customer Experience ) in your organisation, you're obviously going to need a team. That team doesn't just consist of leadership people who will set up the vision and plan for the Customer Success organisation but you also need those who will take care of your customers, most often called Customer Success Managers (CSMs) - also called Client Success Managers or Customer Success Executives (CSEs).

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Quickly Excel at Any Job: My 4 Secrets

Inbound PR

Over the years, I've often been asked how I learn not just to do a job very quickly but to excel at it very quickly. I don't think I have some kind of a magic solution to this but I've come to realise that there are a few things that can make you not just good, but great at any job fast.

How to Earn Stakeholder Commitment in a Multicultural Setting

Inbound PR

To be a successful project manager, one of the key skills you need to have or need to acquire is stakeholder management. This is yet another of the project management fundamentals.

5 Key Takeaways for Getting Start-ups Off the Ground

Inbound PR

This is a guest post by Liuda Nebozhak from Crello. Every start-up undergoes some trial and error in its first 1-2 years. Those are probably some of the most difficult and crucial learnings of any new business. There's a ton start-ups need to figure out, including their own PR and marketing. PR especially plays a key role because as a start-up nobody knows you and you need to get the word out about your existence, your products and the new value that you add in the market.

Getting Started with AI for Marketing and PR Agencies

Inbound PR

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human. In fact, according to a recent report automation threatens a quarter of marketing and PR jobs. I don't believe this to be true. AI to me is an enabler, just as technology is.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Create a Work Breakdown Structure [Project Management Fundamentals]

Inbound PR

Today, we continue with our project management fundamentals series. Project Management

Show Me Your Online Newsroom and I'll Tell You Who You Are

Inbound PR

This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years. Today, in the era of oversupply of all sorts of content, which almost everyone creates now, we find it increasingly difficult to be distinct.

How I Used to Work with Influencers

Inbound PR

A few weeks ago, I shared how I started my career in PR and where it got me. (If If you haven't read it, check it out and come back.). In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media.

The Best of 2019 on Iliyana's Blog

Inbound PR

Happy New Year everyone! We closed 2019 talking about the importance of setting personal and professional goals for 2020 and I want to start 2020 with an analysis of the best posts of 2019 and why.

Inbound PR: The Future of PR & the Most Important Book on the Industry in Years - Required Reading

Inbound PR

Republished book review by Matt Bergman from Amazon. Thanks, Matt!). Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years.

Why You Should Set Your Personal Goals Now to Start 2020 Right

Inbound PR

Christmas is two days away and it's that time of the year when we tend to reflect on the past 12 months and think about the new year ahead. I'm currently in Peru, away from my normal day-to-day and off work which gives me the space to think about what I want to achieve and focus on in 2020.

The Key Cultural and Country Preferences for Effective Leadership

Inbound PR

There's no doubt that organisational culture impacts the behaviour, values and practices of anybody working at that organisation.

Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy

Inbound PR

This is a guest post by Simon Cliffe from Branch Road. Recently my wife tasked me with booking the family summer holiday. I have a 40-minute train journey into work, so a perfect window for doing research. Typing ‘family summer holiday’ into Google, I was bombarded by zillions of search results recommending holidays from Costa Brava, to Malta, Crete, Mexico and so many more. After five minutes of flicking through the various web pages, I felt overwhelmed and confused.

Video 79

How to Run an Effective Project Kick-off Meeting [Project Management Fundamentals]

Inbound PR

We've so far covered quite a few topics around project management - the differences between projects and operations as well as those between projects, programmes and portfolios , the DARCI model for stakeholder engagement. A very, very key thing for any project, is its kick-off or the meeting that gets the project team together to get the project started. Most kick-off meetings are actually not always effective.

How I Stay Inpired

Inbound PR

Over the years, I've been called a machine, a powerhouse, a bulldog, and all of these with a positive connotation thanks to my endless energy and ability to get a lot of things done in a short amount of time. Many people have asked me how I do it and how I continue to do it consistently. I always say I have developed very good time management, organisation and planning skills over the years and use the right tools for me to help me.

17 Learnings from the 2019 Internet Trends Report by Mary Meeker

Inbound PR

Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. It's pretty detailed and there's so much to learn. I've gone through the whole report and wanted to share some of the things that stood out to me.

Three Challenges with Inbound PR

Inbound PR

Republished with permission from ITPR's blog. Inbound PR has changed the way we deliver campaigns for the better. Whether it’s being able to track and present our results or the way we interact with journalists, we’ve seen a significant uptick in PR results and, more importantly, client happiness!

39+ Social Media Statistics & Trends You Need to Know in 2019

Inbound PR

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10. Last week, I was in a webinar that Paul Sutton invited me to participate in after doing a podcast together on Inbound PR and during our conversation he pointed us to some very good resources from GlobalWebIndex. One of them was the 2019 Social Media Trends Report which I want to review with you today.

The L.A.E.R. Model in Customer Success

Inbound PR

A couple of months ago, I covered customer experience and the Cisco racetrack - or lifecycle across the customer journey that's extremely important for companies to be able to drive customer success. Today, I want to show you one more model that's become more and more popular if you work in SaaS or Customer Success. This model is called L.A.E.R. and stands for Land, Adopt, Expand and Renew.

How and Why Inbound PR Helped You Transform Your PR Agency With Maria Gergova-Bengtsson

Inbound PR

Since the Inbound PR book came out, there have been a number of agencies adopting the practice and creating new Inbound PR services to deliver better value to clients. Inbound PR Agencies

How to Create a Project Charter [Project Management Fundamentals]

Inbound PR

The most important document when you're at the very start of a new project is the project charter. This is what we will look at today as part of my series on project management fundamentals - if you missed previous posts, we've so far covered the differences between projects and operations as well as those between projects, programmes and portfolios , the DARCI model for stakeholder engagement and how to run an effective project kick-off meeting. Now, let's get into our topic for today.

Journalists Need PR Pros to Adopt Inbound PR

Inbound PR

75% of journalists say less than 25% of the pitches they get are relevant. To me, this is one of the key stats from Cision's 10th annual State of the Media Report that was just published. They surveyed ca. 2,000 journalists from around the world to discover trends around the industry. With the massive spread of fake news and the decreasing trust in the media where half of the population doesn't trust the media, journalism in 2019 seems to be facing quite a few challenges.

Reflections On My Birthday: The Three Ingredients of Success

Inbound PR

There are two times a year when we deeply reflect on things: New Year's Eve and our birthday. Typically, we reflect on what happened during the past year; what our plans or hopes are for the next year; what we accomplished in the past year; what were our failures and what were our successes.

How Blogging Got Me to Publish a Book and How You Can Do It Too

Inbound PR

When I was in my first year at university, I fell in love with marketing and communications and specifically, PR. This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career. But authors like Brian Solis and David Meerman Scott helped me make my choice. I decided to follow their footsteps and set myself a goal: One day, I will publish a book about PR with Wiley.

Inbound PR Strategies: 4 Client Stories of Demand Gen

Inbound PR

Republished with permission from Leighton Interactive. I'm a millennial in marketing and a former TV journalist who geeks out over the concept of Inbound Public Relations (PR). Never heard of it? I'm about to blow your mind with simplicity. Here I go: TELL YOUR STORY FIRST. In other words, don't wait for someone else to realize how great you are. Get the word out, and fast.

Is PR Adopting Data and Analytics?

Inbound PR

Is PR finally adopting data and analytics? The 2018 Global Comms Report by PRWeek and Cision certainly suggests so.

Are Global Businesses Putting Their Customers First? Not Really

Inbound PR

One of the most popular buzzwords nowadays is customer-first or putting your customer at the centre of every business decision and activity. I stand behind it. The Inbound PR methodology preaches this customer or as I call it persona-first thinking and in fact doesn't really work without it. Far too many businesses are still putting their products and services first when it comes to their marketing, sales and communications decisions even though they say they're customer-centric.

Making Inbound PR Happen [Video]

Inbound PR

Inbound PR was born from experience. I come from a PR background. I spent three years working in PR across Germany and the UK. Having studied International Business and not PR I really needed to work on my writing skills.

Video 84

5 Questions with Iliyana Stareva - Digital Leaders

Inbound PR

I was a speaker at a fantastic event called DigitalK earlier this year in Sofia that was all about digital and digital transformation. As I'm starting a new job at Cisco next week and because Cisco is all about digital transformation, I wanted to look at various things I've written and participated in about and around digital so I remembered this interview I did prior to the conference in Sofia. Take a look at what digital means to me and how I see it impacting the business world.