Inbound PR

5 Key Takeaways for Getting Start-ups Off the Ground

Inbound PR

This is a guest post by Liuda Nebozhak from Crello. Every start-up undergoes some trial and error in its first 1-2 years. Those are probably some of the most difficult and crucial learnings of any new business. There's a ton start-ups need to figure out, including their own PR and marketing.

Getting Started with AI for Marketing and PR Agencies

Inbound PR

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human.

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How and Why Inbound PR Helped You Transform Your PR Agency With Maria Gergova-Bengtsson

Inbound PR

Since the Inbound PR book came out, there have been a number of agencies adopting the practice and creating new Inbound PR services to deliver better value to clients. Inbound PR Agencies

Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy

Inbound PR

This is a guest post by Simon Cliffe from Branch Road. Recently my wife tasked me with booking the family summer holiday. I have a 40-minute train journey into work, so a perfect window for doing research.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Journalists Need PR Pros to Adopt Inbound PR

Inbound PR

75% of journalists say less than 25% of the pitches they get are relevant. To me, this is one of the key stats from Cision's 10th annual State of the Media Report that was just published. They surveyed ca. 2,000 journalists from around the world to discover trends around the industry.

Show Me Your Online Newsroom and I'll Tell You Who You Are

Inbound PR

This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years.

Top 5 Takeaways from the #StateofPR 2019

Inbound PR

"Reflecting the views of more than 1,500 professionals, #StateofPR returns for 2019 to paint a picture of a commercially robust industry that isn't always the people-focussed profession it aspires to be.".

39+ Social Media Statistics & Trends You Need to Know in 2019

Inbound PR

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10.

Inbound Media Relations: The New Method for Securing Coverage

Inbound PR

This is a guest post by Mike Davies from ITPR. Given that 99% of a PRs job is to understand the media and build relationships with journalists, it might sound a bit strange that the practice of “selling in” a story to a journalist can be so nerve wracking.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top 15 Inbound PR Posts on Other Blogs

Inbound PR

Last week, I spoke in front of 300 people about Inbound PR at the London HUG organised by one of our HubSpot partners Whitehat SEO. It was a terrific event with a terrific audience.

6 Reasons Why Your Business Needs Influencers

Inbound PR

This is a guest post by Iva Grigorova. The role of influencers has become key in brand communication. Social media opened the world of communication because it connects people.

Pull Audiences With Human Stories

Inbound PR

This is a guest post by Mike Sergeant from Sergeant Leaders. When I crossed over to PR after 18 years in broadcasting, I assumed that I would have to spend a lot of time ‘selling in’ stories to journalists. I absolutely dreaded it, and I was pretty rubbish at it.

7 Tech Trends in Journalism and Media to Watch Out for in 2019

Inbound PR

There's a new way of doing media relations - the inbound way. It's a much more personalised and effective approach to working with the media and achieving results but to be successful at it, you need to really know your media counterparts.

9 Digital Communication Trends to Watch Out For

Inbound PR

In only 14% of organisations , the PR and communication department is going through a process of digital transformation. This seems rather odd to me compared to 42% for the marketing and advertising department. 14% to 42% is a big gap. I recently discovered one of the reasons for this.

Reflecting on One Year as an Inbound PR Consultancy - ITPR's Story

Inbound PR

Republished with permission from ITPR's blog. New is always scary, so when we sat down as a team around a year ago and decided we were moving away from ‘traditional PR’ to Inbound PR , it’s fair to say I was a little apprehensive.

Why The Challenger Sale Approach is the Best Approach to Consulting Too

Inbound PR

I recently re-read The Challenger Sale. Granted, I don't work in sales but everybody sells - whether it's a product, a service or your personal brand.

PR, Publishing Books and Building a Personal Brand

Inbound PR

I consider myself very lucky to have some super intelligent and talented friends. Kareem and his brother Aamen are among them. Kareem worked with me at HubSpot and Aamen was at Google.

Entering the Era of Massive Disruption [Infographic]

Inbound PR

Did you know that by 2020, IoT technology will be in 95% of new electronics ? That's just a year away, yes.

How Agencies Win New Business [Report]

Inbound PR

If you run an agency (or any business for that matter), you know how important sales is. After all, it's how you win new clients, expand your service portfolio and generate revenue.

"My Employer" As The Most Trusted Institution in 2019

Inbound PR

I cover Edelman's Trust Barometer every year. This year's results came out last week and they did surprise me. Positively. Trust has changed profoundly in the past year.

The State of Digital Transformation

Inbound PR

Digital is an enterprise-wide strategic priority that cannot be isolated to just the marketing or IT department. Everybody in the organisation has a role to play.

2018 Overview and a Happy New Year

Inbound PR

Happy New Year my readers! I hope 2019 is going to be successful, happy, fruitful, filled with emotions and achievements and the most enriching experiences for all of you! As I said last week, I tend to reflect a lot when the year ends.

New Year, New Inbound PR Methodology

Inbound PR

With the new year, the Inbound PR methodology deserved an update.

7 Learnings about the State of PR Agencies

Inbound PR

Running a PR agency isn't easy.

Is PR Adopting Data and Analytics?

Inbound PR

Is PR finally adopting data and analytics? The 2018 Global Comms Report by PRWeek and Cision certainly suggests so.

If You Are Not Doing Video Marketing, You Need to Start Now. Here's How.

Inbound PR

Video is no longer an awareness play, left to big businesses with big agencies and big budgets. Video is now everywhere and anyone with a smartphone can play.

Reflections On My Birthday: The Three Ingredients of Success

Inbound PR

There are two times a year when we deeply reflect on things: New Year's Eve and our birthday. Typically, we reflect on what happened during the past year; what our plans or hopes are for the next year; what we accomplished in the past year; what were our failures and what were our successes.

The State of Corporate Communications in 19 Stats

Inbound PR

76% of communications professionals agree that ‘digital communications is the future of communications.'. How many of them actually live by this now is not a lot as you'll see below.

The Best of Iliyana's Blog for 2018

Inbound PR

The Christmas holiday is always a good time for reflection. I think about the past year and what I've done, what I've learned, what I've achieved, where I've travelled (19 international trips and 13 countries visited to be precise), the people I've met, really everything about in my life.

Content is a Business Asset. Here Are 64 Stats To Prove It

Inbound PR

92% of businesses state that content has become an asset to their company. I saw this in an infographic from iScribblers that looks at the state of content marketing mainly for B2B but has insights for marketers from all industries.

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Inbound 3.0 and the New Inbound Methodology Explained

Inbound PR

Nowadays, millions of organisations around the world do inbound. At HubSpot, we began the inbound movement about 13 years ago when we noticed a major shift in the market where customers were beginning to change how they were consuming information and making purchase decisions.

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Why Use Inbound PR?

Inbound PR

Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success.

How Discovering & Following Your Passion Can Help You Have a Global Career [Video]

Inbound PR

When people ask me how old I am and then find out that I'm 28, they are often shocked. They're surprised that I've managed to achieve so many things in my career in such a short timespan and are curious to understand my journey and what I've done differently.

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Making Inbound PR Happen [Video]

Inbound PR

Inbound PR was born from experience. I come from a PR background. I spent three years working in PR across Germany and the UK. Having studied International Business and not PR I really needed to work on my writing skills.

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How to Create a Unique Value Proposition [Infographic]

Inbound PR

I often get asked two questions: How did you manage to build your own brand? What makes companies stand out in a blue ocean? To both of these questions, the answer in its simplest form is value.

Using the Customer Code to Grow Better

Inbound PR

At HubSpot, one of our key principles is SFTC which stands for Solve For The Customer. Why do we believe in this? Because we know that if you focus on your customers, your business will grow better in a much more remarkable and sustainable way. But truly walking the talk is difficult.

6 Key Tactics to Use When You Need to Persuade Someone

Inbound PR

Almost every day at work, I find myself in a situation where I need to persuade someone to do something and most of the times, this someone wouldn't even report to me.

Whether Inbound PR, Marketing or Sales, Nothing Works Without Clear Goals

Inbound PR

As professionals from any discipline, we have a tendency to jump into action too quickly. We spend little time defining goals and then doing research to identify the right tactics that will enable us to hit those goals.