Inbound PR

39+ Social Media Statistics & Trends You Need to Know in 2019

Inbound PR

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10.

How Discovering & Following Your Passion Can Help You Have a Global Career [Video]

Inbound PR

When people ask me how old I am and then find out that I'm 28, they are often shocked. They're surprised that I've managed to achieve so many things in my career in such a short timespan and are curious to understand my journey and what I've done differently.

Video 71

7 Learnings about the State of PR Agencies

Inbound PR

Running a PR agency isn't easy.

How to Create a Unique Value Proposition [Infographic]

Inbound PR

I often get asked two questions: How did you manage to build your own brand? What makes companies stand out in a blue ocean? To both of these questions, the answer in its simplest form is value.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Use Inbound PR?

Inbound PR

Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success.

Is PR Adopting Data and Analytics?

Inbound PR

Is PR finally adopting data and analytics? The 2018 Global Comms Report by PRWeek and Cision certainly suggests so.

Inbound 3.0 and the New Inbound Methodology Explained

Inbound PR

Nowadays, millions of organisations around the world do inbound. At HubSpot, we began the inbound movement about 13 years ago when we noticed a major shift in the market where customers were beginning to change how they were consuming information and making purchase decisions.

SEO 76

6 Key Tactics to Use When You Need to Persuade Someone

Inbound PR

Almost every day at work, I find myself in a situation where I need to persuade someone to do something and most of the times, this someone wouldn't even report to me.

Reflections On My Birthday: The Three Ingredients of Success

Inbound PR

There are two times a year when we deeply reflect on things: New Year's Eve and our birthday. Typically, we reflect on what happened during the past year; what our plans or hopes are for the next year; what we accomplished in the past year; what were our failures and what were our successes.

Content is a Business Asset. Here Are 64 Stats To Prove It

Inbound PR

92% of businesses state that content has become an asset to their company. I saw this in an infographic from iScribblers that looks at the state of content marketing mainly for B2B but has insights for marketers from all industries.

B2B 81

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Using the Customer Code to Grow Better

Inbound PR

At HubSpot, one of our key principles is SFTC which stands for Solve For The Customer. Why do we believe in this? Because we know that if you focus on your customers, your business will grow better in a much more remarkable and sustainable way. But truly walking the talk is difficult.

Making Inbound PR Happen [Video]

Inbound PR

Inbound PR was born from experience. I come from a PR background. I spent three years working in PR across Germany and the UK. Having studied International Business and not PR I really needed to work on my writing skills.

Video 81

Imagining It Forward: Innovation, Change and Leadership in Business

Inbound PR

"People can’t just be told change is coming and be expected to spring into action. They have to work through it.". I quite agree with this quote. It comes from Beth Comstock's book Imagine It Forward that I just finished reading.

Whether Inbound PR, Marketing or Sales, Nothing Works Without Clear Goals

Inbound PR

As professionals from any discipline, we have a tendency to jump into action too quickly. We spend little time defining goals and then doing research to identify the right tactics that will enable us to hit those goals.

The Funnel is Dead. Long Live the Flywheel!

Inbound PR

The funnel is dead. Say what? Yup, that funnel that you've been using for decades in your marketing and sales to generate traffic and then convert and close leads into customers is dead. Why is it dead?

Understanding Conversational Marketing: Live Chat, Messenger & Bots

Inbound PR

Bots, live chat, Facebook Messenger for business. All this conversational marketing stuff is overwhelming, isn't it? What's conversational marketing you ask?

The 6 Key Steps to Developing a Social Media Strategy

Inbound PR

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising.

Why Even Investors Appreciate an Inbound Approach

Inbound PR

70% of investors make investment decisions on the basis of something they learned from digital research. Is that surprising to you? To me, it's not.

How I Wrote a Book in 2 Months

Inbound PR

You have a great idea in your head and you really want to share it with the world. You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do. Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast. How do you make this happen? Since I published my book in April, that's exactly what a lot of people ask me.

Video 70

15 Facts About the State of Inbound That You Can't Miss

Inbound PR

Did you know that for 69% of marketers say that converting contacts/leads into customers is their top priority for the next 12 months? If your company is up-to-date with what's happening in our digital world, this shouldn't surprise you. But there are many more trends you need to be aware of and planning for if you want your business to be fit for the future. I've said before that we at HubSpot love data and research.

Inbound PR Book: How it All Started From Passion for PR at University

Inbound PR

A few weeks ago, I had the pleasure of chatting with Shaun Tabatt for his podcast about my new book Inbound PR. Shaun is a really great guy. I had such a fantastic time talking to him thanks to the thoughtful questions he was asking and just generally how nice he is. (Do Do follow his podcast !).

Executive Presentations: How to Get a 'Yes' from Your Executive

Inbound PR

Have you ever struggled to get a 'yes' to your proposal from your boss (or anyone else for that matter)? I have. It's hard to persuade someone else to do what you want or to agree to the approach you are proposing so that you can execute. The more you move up in a company and the bigger the company becomes (i.e. a corporation), the more important it becomes to build a business case and present it in front of the right person in the right way in order to get out what you want for your next steps.

Video 64

Why Work in PR: Advice from the Pros – Interview with Rafal Salak

Inbound PR

It's time for another "Why Work in PR?" interview and I'm delighted to introduce you today to Rafal Salak who will share with us his exciting PR career story in software and offer key advice for students and young professionals who want to learn more about the industry and how to get into it, especially if wanting to work in tech. I'm a big fan of Prowly where Rafal works.

Making Strategy Happen: Creating an Internal Communication Strategy

Inbound PR

Last week, we covered the key principles for strategic internal communication. I promised that I will be discussing how to create an internal communication strategy this week so here so let's do this! An internal communication strategy sets out support and enables the delivery of the organisation's overall strategy. It converts the organisation's strategic intent into communications that support it and maximises the impact of an organisation's communications efforts.

Why Inbound PR Could Finally Prove the ROI of PR

Inbound PR

Clap if you agree: PR's biggest challenge throughout its entire existence has been measurement. I wish I could hear you. But I'm sure that pretty much everyone who works in the PR industry would agree. A few weeks ago, I had the pleasure of participating in Paul Sutton's podcast where we spoke about Inbound PR and how it presents " a methodology for public relations that moves the conversation firmly away from being one about reputation management to being one about the bottom line.".

10 Inbound PR Quotes

Inbound PR

"At the crux of the case for Inbound PR is the notion that in combining public relations with inbound methodology, public relations becomes highly relevant in the current and likely future states of the market. An Inbound PR shop will be able to measure the value of its services; it will be able to easily leverage all things digital; it will have the tools to establish itself as an authority in its field and to counsel clients in becoming the leading thinkers in their own respective industries.".

How to Build and Foster Relationships with Journalists 

Inbound PR

Given that I come from a PR background, my friends at Prowly asked me a few weeks ago for my top tips on how to build good relationships with journalists. Edyta from Prowly had reached out to a number of great PR people to get their thoughts on the topic and compile them all into a very helpful post.

Your Inbound PR Methodology & Tool Stack

Inbound PR

We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound. There are two ingredients that you need if you want to make Inbound PR work: a different mindset (a methodology) and a tool stack (technology). Let’s start with methodology.

Tools 65

17 Must-Know Facts About Social Media & Digital Within PR Services & Education

Inbound PR

The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies. Towards the end of last year, the 2017 findings showed some insightful learnings that I want to share with you today.

The State of the Marketing Agency: 14 Key Takeaways

Inbound PR

Do you know how hard it is to run a marketing agency? If you don't run one, you probably don't know. I had no idea until I started working with agencies on a daily basis. During the two years as a Channel Consultant at HubSpot, I was exposed to over 200 agencies working closely with the owners and their challenges, opportunities and successes throughout the development and scale stages of their businesses.

Everything You Need to Know About Account-Based Marketing

Inbound PR

Account-Based Marketing (ABM) has been a popular term over the last few years with a lot of companies jumping on it. I came across a great article from one of our agency partners at HubSpot about ABM and decided to run a whole post on it. However, I thought it would be best to rely on the experts on the topic so I picked up some of the best articles about ABM from our agency partners who really are the masters of ABM as they implement it day in and day out for clients.

10 Behaviours That Make Up a Great Manager [Infographic]

Inbound PR

"People leave managers, not companies.". Have you heard this saying before? I'm sure you have. I've spent a lot of time learning about leadership and as part of that, it's differences to management. You can be a great leader and you don't have to be a manager who has direct reports. But management is an extremely important function in any company. My greatest manager so far was Amanda Whyte who taught me a lot.

Making Strategy Happen: Principles for Strategic Internal Communication

Inbound PR

Poor or ineffective communication is one of the key barriers to change in organisations. At one stage or another, every company experiences this. In my role as Global Partner Program Manager at HubSpot, I've recently taken on a new challenge - to run the internal communication for our Partner Program. I come from a PR background so communications is nothing new, however, during that time I dealt with external stakeholders not internal.

The Hard Truth About Customers (And Any Individual Really)

Inbound PR

We do a lot of research at HubSpot. It's how we remain able to deeply understand human behaviour and so manage to innovate by developing new software that people actually want to and need to use.

How to Create a Successful Content Marketing Strategy in 2018 (and Beyond)

Inbound PR

This is a guest post by Justin Champion. We live in an information age. If you have a problem you’re trying to solve or want to learn more about it, you can find an answer in just a few seconds with the click of a button on Google. And just how many people are searching for information? Well, Google now processes over 90,000 search requests per second.

8-Step Framework to Problem-Solving from McKinsey

Inbound PR

Do you know what prewiring is? By the time you finish reading this blog post, you will. I recently read the McKinsey Mind which is a great, quick book that offers a simple problem-solving framework and quite a few consulting techniques, proven and tested by McKinsey and its people. We all know McKinsey so I think we can trust their expertise which is why I wanted to share with you my learnings from the book.

Inbound PR Drops Today!

Inbound PR

Don't Believe in Inbound PR? This Post Will Change Your Mind was the first post I ever wrote about Inbound PR. That was in July 2015. I kept on writing and started doing public speaking on the topic around the world. Then came the INBOUND16 conference in November 2016 where my pitch for Inbound PR was accepted and I spoke in front of hundreds of people about it.

How to Get Started with Inbound Marketing [Infographic]

Inbound PR

74% of organisations globally conduct inbound marketing as their primary approach to marketing. According to the research then, 26% of organisations are not using inbound marketing. Those that are, I'm sure that some of them are not necessarily doing it correctly. I've seen this first-hand during my consulting days.

PR Pros, You Need Business Acumen, Says the State of the Profession

Inbound PR

CIPR's State of the Profession is out. It's the UK PR industry's longest-running and most authoritative research study into public relations practice that delivers industry-leading data on the trends, issues and challenges impacting PR. I cover the research every year. In 2018, the study found that the biggest challenge for the PR industry is under-representation of PR professionals at board level - this was the same in the 2017 research.

Study 61

The 6 Different Leadership Styles Based on Culture [Infographic]

Inbound PR

I'm fascinated by culture. I'm also fascinated by leadership so when I stumbled upon this HBR research on what leadership looks like in different cultures during an online course on International Project Management , I had to dig deeper into it and decided to summarise my learnings in the below infographic. Before we get there, though, let's make sure we're all on the same page with what leadership is and why cultural differences play a role.

Why Inbound PR is the Best Approach to Comply with the GDPR

Inbound PR

Disclaimer: This blog post is not legal advice to use to comply with the EU's GDPR. It just provides some useful information but you should seek legal counsel to ensure you comply with the GDPR. The GDPR or EU's new general data protection regulation is coming into effect on 25 May. Lots of companies and individuals have been scared of it over the last year since it was announced.

Data 54