Inbound PR

Getting Started with AI for Marketing and PR Agencies

Inbound PR

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human.

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How I Stay Inpired

Inbound PR

Over the years, I've been called a machine, a powerhouse, a bulldog, and all of these with a positive connotation thanks to my endless energy and ability to get a lot of things done in a short amount of time. Many people have asked me how I do it and how I continue to do it consistently.

17 Learnings from the 2019 Internet Trends Report by Mary Meeker

Inbound PR

Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. It's pretty detailed and there's so much to learn.

5 Key Takeaways for Getting Start-ups Off the Ground

Inbound PR

This is a guest post by Liuda Nebozhak from Crello. Every start-up undergoes some trial and error in its first 1-2 years. Those are probably some of the most difficult and crucial learnings of any new business. There's a ton start-ups need to figure out, including their own PR and marketing.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Blogging Got Me to Publish a Book and How You Can Do It Too

Inbound PR

When I was in my first year at university, I fell in love with marketing and communications and specifically, PR. This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career.

9 Tips To Improve Your Blog’s SEO Structure

Inbound PR

Continuing the SEO series, this is a guest post by SEO consultant Paul Teitleman. Blogging has evolved from a niche option to the standard of content marketing across just about every web niche you can think of, but this serves as a bit of a double-edged sword.

Three Challenges with Inbound PR

Inbound PR

Republished with permission from ITPR's blog. Inbound PR has changed the way we deliver campaigns for the better. Whether it’s being able to track and present our results or the way we interact with journalists, we’ve seen a significant uptick in PR results and, more importantly, client happiness!

Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy

Inbound PR

This is a guest post by Simon Cliffe from Branch Road. Recently my wife tasked me with booking the family summer holiday. I have a 40-minute train journey into work, so a perfect window for doing research.

Video 101

B2B and B2C Content Marketing Statistics 2019 [Infographic]

Inbound PR

Content Marketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Show Me Your Online Newsroom and I'll Tell You Who You Are

Inbound PR

This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years.

Performing Content and SEO Audit to Boost Your Website

Inbound PR

This is a guest post written by Binh An Nguyen from Market Ease. What do you do when your website’s performance becomes abysmal and your ranking on Google starts sinking?

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Journalists Need PR Pros to Adopt Inbound PR

Inbound PR

75% of journalists say less than 25% of the pitches they get are relevant. To me, this is one of the key stats from Cision's 10th annual State of the Media Report that was just published. They surveyed ca. 2,000 journalists from around the world to discover trends around the industry.

Are Global Businesses Putting Their Customers First? Not Really

Inbound PR

One of the most popular buzzwords nowadays is customer-first or putting your customer at the centre of every business decision and activity. I stand behind it. The Inbound PR methodology preaches this customer or as I call it persona-first thinking and in fact doesn't really work without it.

6 Key Steps to Reclaiming Social Media With Inbound PR

Inbound PR

This is a guest post by Mike Davies from ITPR. Social media is a collection of platforms which allows businesses, organisations and individuals to engage with an audience, share content, gain awareness and “be part of conversations”.

39+ Social Media Statistics & Trends You Need to Know in 2019

Inbound PR

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10.

The 7 Project Management Methodologies [Infographic]

Inbound PR

Everyone is a project manager. Even if your job title or job description doesn't contain 'project management', you still manage projects in your professional and personal lives all the time.

Top 5 Takeaways from the #StateofPR 2019

Inbound PR

"Reflecting the views of more than 1,500 professionals, #StateofPR returns for 2019 to paint a picture of a commercially robust industry that isn't always the people-focussed profession it aspires to be.".

Inbound Media Relations: The New Method for Securing Coverage

Inbound PR

This is a guest post by Mike Davies from ITPR. Given that 99% of a PRs job is to understand the media and build relationships with journalists, it might sound a bit strange that the practice of “selling in” a story to a journalist can be so nerve wracking.

Top 15 Inbound PR Posts on Other Blogs

Inbound PR

Last week, I spoke in front of 300 people about Inbound PR at the London HUG organised by one of our HubSpot partners Whitehat SEO. It was a terrific event with a terrific audience.

6 Reasons Why Your Business Needs Influencers

Inbound PR

This is a guest post by Iva Grigorova. The role of influencers has become key in brand communication. Social media opened the world of communication because it connects people.

9 Digital Communication Trends to Watch Out For

Inbound PR

In only 14% of organisations , the PR and communication department is going through a process of digital transformation. This seems rather odd to me compared to 42% for the marketing and advertising department. 14% to 42% is a big gap. I recently discovered one of the reasons for this.

Pull Audiences With Human Stories

Inbound PR

This is a guest post by Mike Sergeant from Sergeant Leaders. When I crossed over to PR after 18 years in broadcasting, I assumed that I would have to spend a lot of time ‘selling in’ stories to journalists. I absolutely dreaded it, and I was pretty rubbish at it.

7 Tech Trends in Journalism and Media to Watch Out for in 2019

Inbound PR

There's a new way of doing media relations - the inbound way. It's a much more personalised and effective approach to working with the media and achieving results but to be successful at it, you need to really know your media counterparts.

Reflecting on One Year as an Inbound PR Consultancy - ITPR's Story

Inbound PR

Republished with permission from ITPR's blog. New is always scary, so when we sat down as a team around a year ago and decided we were moving away from ‘traditional PR’ to Inbound PR , it’s fair to say I was a little apprehensive.

Entering the Era of Massive Disruption [Infographic]

Inbound PR

Did you know that by 2020, IoT technology will be in 95% of new electronics ? That's just a year away, yes.

7 Learnings about the State of PR Agencies

Inbound PR

Running a PR agency isn't easy.

Why The Challenger Sale Approach is the Best Approach to Consulting Too

Inbound PR

I recently re-read The Challenger Sale. Granted, I don't work in sales but everybody sells - whether it's a product, a service or your personal brand.

PR, Publishing Books and Building a Personal Brand

Inbound PR

I consider myself very lucky to have some super intelligent and talented friends. Kareem and his brother Aamen are among them. Kareem worked with me at HubSpot and Aamen was at Google.

The State of Digital Transformation

Inbound PR

Digital is an enterprise-wide strategic priority that cannot be isolated to just the marketing or IT department. Everybody in the organisation has a role to play.

How Agencies Win New Business [Report]

Inbound PR

If you run an agency (or any business for that matter), you know how important sales is. After all, it's how you win new clients, expand your service portfolio and generate revenue.

"My Employer" As The Most Trusted Institution in 2019

Inbound PR

I cover Edelman's Trust Barometer every year. This year's results came out last week and they did surprise me. Positively. Trust has changed profoundly in the past year.

2018 Overview and a Happy New Year

Inbound PR

Happy New Year my readers! I hope 2019 is going to be successful, happy, fruitful, filled with emotions and achievements and the most enriching experiences for all of you! As I said last week, I tend to reflect a lot when the year ends.

New Year, New Inbound PR Methodology

Inbound PR

With the new year, the Inbound PR methodology deserved an update.

Is PR Adopting Data and Analytics?

Inbound PR

Is PR finally adopting data and analytics? The 2018 Global Comms Report by PRWeek and Cision certainly suggests so.

The State of Corporate Communications in 19 Stats

Inbound PR

76% of communications professionals agree that ‘digital communications is the future of communications.'. How many of them actually live by this now is not a lot as you'll see below.

Content is a Business Asset. Here Are 64 Stats To Prove It

Inbound PR

92% of businesses state that content has become an asset to their company. I saw this in an infographic from iScribblers that looks at the state of content marketing mainly for B2B but has insights for marketers from all industries.

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Reflections On My Birthday: The Three Ingredients of Success

Inbound PR

There are two times a year when we deeply reflect on things: New Year's Eve and our birthday. Typically, we reflect on what happened during the past year; what our plans or hopes are for the next year; what we accomplished in the past year; what were our failures and what were our successes.

If You Are Not Doing Video Marketing, You Need to Start Now. Here's How.

Inbound PR

Video is no longer an awareness play, left to big businesses with big agencies and big budgets. Video is now everywhere and anyone with a smartphone can play.