Inbound PR

How I Started My Career in PR and Where it Got Me

Inbound PR

I started my career in PR. That was a conscious choice, I wanted to do PR. When I was at university doing a BA in International Business in Germany, you could say that I fell in love with Public Relations during a module in Marketing where I got exposed to PR for the first time.

How I Used to Work with Influencers

Inbound PR

A few weeks ago, I shared how I started my career in PR and where it got me. (If If you haven't read it, check it out and come back.). In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media.

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The Best of 2019 on Iliyana's Blog

Inbound PR

Happy New Year everyone! We closed 2019 talking about the importance of setting personal and professional goals for 2020 and I want to start 2020 with an analysis of the best posts of 2019 and why.

5 Key Takeaways for Getting Start-ups Off the Ground

Inbound PR

This is a guest post by Liuda Nebozhak from Crello. Every start-up undergoes some trial and error in its first 1-2 years. Those are probably some of the most difficult and crucial learnings of any new business. There's a ton start-ups need to figure out, including their own PR and marketing.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Getting Started with AI for Marketing and PR Agencies

Inbound PR

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human.

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Why You Should Set Your Personal Goals Now to Start 2020 Right

Inbound PR

Christmas is two days away and it's that time of the year when we tend to reflect on the past 12 months and think about the new year ahead. I'm currently in Peru, away from my normal day-to-day and off work which gives me the space to think about what I want to achieve and focus on in 2020.

Show Me Your Online Newsroom and I'll Tell You Who You Are

Inbound PR

This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years.

What Customer Success Really Is - 27 Quotes from Crowning the Customer

Inbound PR

I think I've spent the majority of my career working in Customer Success (or Customer Experience if you prefer). Even my days as an Account Manager at the PR agencies I worked at count as Customer Success because my goal was to ensure the client was happy and was achieving their goals.

How I Stay Inpired

Inbound PR

Over the years, I've been called a machine, a powerhouse, a bulldog, and all of these with a positive connotation thanks to my endless energy and ability to get a lot of things done in a short amount of time. Many people have asked me how I do it and how I continue to do it consistently.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Three Challenges with Inbound PR

Inbound PR

Republished with permission from ITPR's blog. Inbound PR has changed the way we deliver campaigns for the better. Whether it’s being able to track and present our results or the way we interact with journalists, we’ve seen a significant uptick in PR results and, more importantly, client happiness!

17 Learnings from the 2019 Internet Trends Report by Mary Meeker

Inbound PR

Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. It's pretty detailed and there's so much to learn.

Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy

Inbound PR

This is a guest post by Simon Cliffe from Branch Road. Recently my wife tasked me with booking the family summer holiday. I have a 40-minute train journey into work, so a perfect window for doing research.

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How and Why Inbound PR Helped You Transform Your PR Agency With Maria Gergova-Bengtsson

Inbound PR

Since the Inbound PR book came out, there have been a number of agencies adopting the practice and creating new Inbound PR services to deliver better value to clients. Inbound PR Agencies

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Questions with Iliyana Stareva - Digital Leaders

Inbound PR

I was a speaker at a fantastic event called DigitalK earlier this year in Sofia that was all about digital and digital transformation.

How Blogging Got Me to Publish a Book and How You Can Do It Too

Inbound PR

When I was in my first year at university, I fell in love with marketing and communications and specifically, PR. This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career.

The Key Cultural and Country Preferences for Effective Leadership

Inbound PR

There's no doubt that organisational culture impacts the behaviour, values and practices of anybody working at that organisation.

How to Use the DARCI Framework in Project Management

Inbound PR

When I was working at HubSpot, one of the most popular tools (if not the most popular) for project management was the DARCI model.

39+ Social Media Statistics & Trends You Need to Know in 2019

Inbound PR

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10.

The 4 Ingredients of a Successful Inbound PR Campaign

Inbound PR

Every forward-thinking PR or marketing professional will tell you that top-down, “push” messages no longer work. We live in a world that’s gone inbound.

Journalists Need PR Pros to Adopt Inbound PR

Inbound PR

75% of journalists say less than 25% of the pitches they get are relevant. To me, this is one of the key stats from Cision's 10th annual State of the Media Report that was just published. They surveyed ca. 2,000 journalists from around the world to discover trends around the industry.

Are Global Businesses Putting Their Customers First? Not Really

Inbound PR

One of the most popular buzzwords nowadays is customer-first or putting your customer at the centre of every business decision and activity. I stand behind it. The Inbound PR methodology preaches this customer or as I call it persona-first thinking and in fact doesn't really work without it.

Performing Content and SEO Audit to Boost Your Website

Inbound PR

This is a guest post written by Binh An Nguyen from Market Ease. What do you do when your website’s performance becomes abysmal and your ranking on Google starts sinking?

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5 Years at HubSpot - Here's What I Learned About Growth and Career

Inbound PR

Last week, September 5th, was my last day at HubSpot after almost five years at this amazing company. It was a sad day as I'll miss all the incredible people I've met. I've learned so much at HubSpot.

6 Key Steps to Reclaiming Social Media With Inbound PR

Inbound PR

This is a guest post by Mike Davies from ITPR. Social media is a collection of platforms which allows businesses, organisations and individuals to engage with an audience, share content, gain awareness and “be part of conversations”.

Why Every Brand Should Have an Original Series

Inbound PR

This is a guest post by my friend Kareem Mostafa from tribetactics and author of Original Series : How to create binge-worthy, B2B content that drives revenue. It's not really rocket science what we content marketers wake up and try to do every day: get attention.

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Inbound PR Strategies: 4 Client Stories of Demand Gen

Inbound PR

Republished with permission from Leighton Interactive. I'm a millennial in marketing and a former TV journalist who geeks out over the concept of Inbound Public Relations (PR). Never heard of it? I'm about to blow your mind with simplicity. Here I go: TELL YOUR STORY FIRST.

Top 5 Takeaways from the #StateofPR 2019

Inbound PR

"Reflecting the views of more than 1,500 professionals, #StateofPR returns for 2019 to paint a picture of a commercially robust industry that isn't always the people-focussed profession it aspires to be.".

Inbound Media Relations: The New Method for Securing Coverage

Inbound PR

This is a guest post by Mike Davies from ITPR. Given that 99% of a PRs job is to understand the media and build relationships with journalists, it might sound a bit strange that the practice of “selling in” a story to a journalist can be so nerve wracking.

How to Give a Great Presentation

Inbound PR

One of my favourite things to do is to give a presentation. I love public speaking. It fills me with energy and it's the crowd that feeds me with it. But I used to hate public speaking.

The State of Content Marketing Services in Agencies

Inbound PR

The Content Marketing Institute released a new study into content marketing services for agencies. The research looked into: How many agencies have embraced content marketing as a service offering? How long have they been offering content marketing services? What types of services do they offer?

6 Reasons Why Your Business Needs Influencers

Inbound PR

This is a guest post by Iva Grigorova. The role of influencers has become key in brand communication. Social media opened the world of communication because it connects people.

Top 15 Inbound PR Posts on Other Blogs

Inbound PR

Last week, I spoke in front of 300 people about Inbound PR at the London HUG organised by one of our HubSpot partners Whitehat SEO. It was a terrific event with a terrific audience.

7 Tech Trends in Journalism and Media to Watch Out for in 2019

Inbound PR

There's a new way of doing media relations - the inbound way. It's a much more personalised and effective approach to working with the media and achieving results but to be successful at it, you need to really know your media counterparts.

Performing Stakeholder Analysis with the Salience Model for Project Management

Inbound PR

One of the most important areas of project management or any work that involves people for that matter is stakeholder management. In fact, the main reason why projects fail is the lack of good stakeholder management.

What You Need to Know About Inbound PR in 40 Minutes [Video]

Inbound PR

Earlier this year, I had the pleasure of doing a presentation at a great inbound marketing event in London organised by Whitehat SEO. It was a terrific audience, a terrific venue and a really fun experience. As always, the topic of my talk was Inbound PR.

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How Inbound PR Came About

Inbound PR

Do you remember the days when Twitter had just come out and people were trying to figure out how to use it for business? In fact, I became fascinated with social media for business. I was still a student but I could already see the massive shifts happening in the communications world.

7 Learnings about the State of PR Agencies

Inbound PR

Running a PR agency isn't easy.