Inbound PR

How to Create a Work Breakdown Structure [Project Management Fundamentals]

Inbound PR

Today, we continue with our project management fundamentals series. Project Management

5 Proven Strategies to Generate Leads in SaaS

Inbound PR

This is a guest post by Edyta Kowal. The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. But at the same time damaging.

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Inbound PR: The Future of PR & the Most Important Book on the Industry in Years - Required Reading

Inbound PR

Republished book review by Matt Bergman from Amazon. Thanks, Matt!). Iliyana Stareva has written what I’d call, with a considerable degree of confidence, the most important, actionable and forward-looking PR book of the past ten years.

My Top 5 Working from Home Tips

Inbound PR

With the coronavirus having dramatically shaken our world (although I have my thoughts about this whole thing), many companies are encouraging or even requiring their employees whenever possible to work from home.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Key Takeaways for Getting Start-ups Off the Ground

Inbound PR

This is a guest post by Liuda Nebozhak from Crello. Every start-up undergoes some trial and error in its first 1-2 years. Those are probably some of the most difficult and crucial learnings of any new business. There's a ton start-ups need to figure out, including their own PR and marketing.

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Getting Started with AI for Marketing and PR Agencies

Inbound PR

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human.

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Why Traditional PR No Longer Works in an Inbound World

Inbound PR

If you work in marketing and PR, you know there’s been a sea change. The old “push” tactics the industry once relied on no longer work well in the digital age.

How I Started My Career in PR and Where it Got Me

Inbound PR

I started my career in PR. That was a conscious choice, I wanted to do PR. When I was at university doing a BA in International Business in Germany, you could say that I fell in love with Public Relations during a module in Marketing where I got exposed to PR for the first time.

How to Create a Project Charter [Project Management Fundamentals]

Inbound PR

The most important document when you're at the very start of a new project is the project charter.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Run an Effective Project Kick-off Meeting [Project Management Fundamentals]

Inbound PR

We've so far covered quite a few topics around project management - the differences between projects and operations as well as those between projects, programmes and portfolios , the DARCI model for stakeholder engagement.

Show Me Your Online Newsroom and I'll Tell You Who You Are

Inbound PR

This is a guest post by my friend Edyta Kowal from Prowly. A newsroom has always been a brand’s window on the world. But the way we’ve been communicating with the world through this tool has changed quite a bit over the years.

Why There's Never Been a Better Time for Inbound PR

Inbound PR

Do you feel like everything around you is about COVID-19? I turn on the news, it's non-stop COVID-19. I check my Facebook feed, it's all COVID-19. My LinkedIn, same story. My Twitter, likewise. Google, also. COVID-19, COVID-19, COVID-19.

The Difference Between Projects and Operations

Inbound PR

Lots of people confuse projects and operations and oftentimes they consider operations to be an ongoing project. But there's no such thing as an ongoing project.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Quickly Excel at Any Job: My 4 Secrets

Inbound PR

Over the years, I've often been asked how I learn not just to do a job very quickly but to excel at it very quickly. I don't think I have some kind of a magic solution to this but I've come to realise that there are a few things that can make you not just good, but great at any job fast.

Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy

Inbound PR

This is a guest post by Simon Cliffe from Branch Road. Recently my wife tasked me with booking the family summer holiday. I have a 40-minute train journey into work, so a perfect window for doing research.

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How I Stay Inpired

Inbound PR

Over the years, I've been called a machine, a powerhouse, a bulldog, and all of these with a positive connotation thanks to my endless energy and ability to get a lot of things done in a short amount of time. Many people have asked me how I do it and how I continue to do it consistently.

17 Learnings from the 2019 Internet Trends Report by Mary Meeker

Inbound PR

Mary Meeker's 2019 Internet Trends report is out. 333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. It's pretty detailed and there's so much to learn.

Three Challenges with Inbound PR

Inbound PR

Republished with permission from ITPR's blog. Inbound PR has changed the way we deliver campaigns for the better. Whether it’s being able to track and present our results or the way we interact with journalists, we’ve seen a significant uptick in PR results and, more importantly, client happiness!

How and Why Inbound PR Helped You Transform Your PR Agency With Maria Gergova-Bengtsson

Inbound PR

Since the Inbound PR book came out, there have been a number of agencies adopting the practice and creating new Inbound PR services to deliver better value to clients. Inbound PR Agencies

39+ Social Media Statistics & Trends You Need to Know in 2019

Inbound PR

Did you know that people online have an average of 8.5 social media accounts? I definitely have more in terms of registered accounts but I am active on about 10.

How to Earn Stakeholder Commitment in a Multicultural Setting

Inbound PR

To be a successful project manager, one of the key skills you need to have or need to acquire is stakeholder management. This is yet another of the project management fundamentals.

Journalists Need PR Pros to Adopt Inbound PR

Inbound PR

75% of journalists say less than 25% of the pitches they get are relevant. To me, this is one of the key stats from Cision's 10th annual State of the Media Report that was just published. They surveyed ca. 2,000 journalists from around the world to discover trends around the industry.

How Blogging Got Me to Publish a Book and How You Can Do It Too

Inbound PR

When I was in my first year at university, I fell in love with marketing and communications and specifically, PR. This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career.

Inbound PR Strategies: 4 Client Stories of Demand Gen

Inbound PR

Republished with permission from Leighton Interactive. I'm a millennial in marketing and a former TV journalist who geeks out over the concept of Inbound Public Relations (PR). Never heard of it? I'm about to blow your mind with simplicity. Here I go: TELL YOUR STORY FIRST.

Customer Experience and the Cisco Racetrack

Inbound PR

Would you say customer experience (CX) is one of the key corporate buzzwords in the last few years? I'd definitely say so. Alongside digital transformation , it's probably the biggest concern for a lot of companies. Why is that? Well, because the customer really has become king.

5 Questions with Iliyana Stareva - Digital Leaders

Inbound PR

I was a speaker at a fantastic event called DigitalK earlier this year in Sofia that was all about digital and digital transformation.

Are Global Businesses Putting Their Customers First? Not Really

Inbound PR

One of the most popular buzzwords nowadays is customer-first or putting your customer at the centre of every business decision and activity. I stand behind it. The Inbound PR methodology preaches this customer or as I call it persona-first thinking and in fact doesn't really work without it.

Performing Content and SEO Audit to Boost Your Website

Inbound PR

This is a guest post written by Binh An Nguyen from Market Ease. What do you do when your website’s performance becomes abysmal and your ranking on Google starts sinking?

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Inbound Media Relations: The New Method for Securing Coverage

Inbound PR

This is a guest post by Mike Davies from ITPR. Given that 99% of a PRs job is to understand the media and build relationships with journalists, it might sound a bit strange that the practice of “selling in” a story to a journalist can be so nerve wracking.

What Customer Success Really Is - 27 Quotes from Crowning the Customer

Inbound PR

I think I've spent the majority of my career working in Customer Success (or Customer Experience if you prefer). Even my days as an Account Manager at the PR agencies I worked at count as Customer Success because my goal was to ensure the client was happy and was achieving their goals.

Top 5 Takeaways from the #StateofPR 2019

Inbound PR

"Reflecting the views of more than 1,500 professionals, #StateofPR returns for 2019 to paint a picture of a commercially robust industry that isn't always the people-focussed profession it aspires to be.".

6 Key Steps to Reclaiming Social Media With Inbound PR

Inbound PR

This is a guest post by Mike Davies from ITPR. Social media is a collection of platforms which allows businesses, organisations and individuals to engage with an audience, share content, gain awareness and “be part of conversations”.

6 Reasons Why Your Business Needs Influencers

Inbound PR

This is a guest post by Iva Grigorova. The role of influencers has become key in brand communication. Social media opened the world of communication because it connects people.

How to Use the DARCI Framework in Project Management

Inbound PR

When I was working at HubSpot, one of the most popular tools (if not the most popular) for project management was the DARCI model.

How I Used to Work with Influencers

Inbound PR

A few weeks ago, I shared how I started my career in PR and where it got me. (If If you haven't read it, check it out and come back.). In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media.

5 Years at HubSpot - Here's What I Learned About Growth and Career

Inbound PR

Last week, September 5th, was my last day at HubSpot after almost five years at this amazing company. It was a sad day as I'll miss all the incredible people I've met. I've learned so much at HubSpot.

Top 15 Inbound PR Posts on Other Blogs

Inbound PR

Last week, I spoke in front of 300 people about Inbound PR at the London HUG organised by one of our HubSpot partners Whitehat SEO. It was a terrific event with a terrific audience.