Culpwrit

Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop

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When Rich Jernstedt was honored by Chicago PRSA in 2015, he gave everyone “I Love Chicago PR” buttons before sharing his 10 rules describing the style of Chicago PR people. The 10th rule on Rich’s list is “Give Back.”

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10 Questions to Assure a Successful Job Change

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By Kevin Donnellon It’s a good time to be looking for a new job. There’s greater opportunity and lots of movement among job candidates, and most of it seems positive.

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Emerging Leader Encourages Mentorship Diversity

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Led by visionary founder Marc Benioff, Salesforce has become one of the word’s most admired companies–setting a high bar of corporate leadership and a force for good.

Want to Start Your Own Agency? A How To Guide

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By Adam Ritchie Today’s PR students are part of an entrepreneurial generation which sees self-employment as a viable and fulfilling career path. Independent agencies are doing some of the most exciting work, and the tools they use have never been more accessible.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 College Habits To Drop Before Getting Hired

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By Rilind Elezaj You finally got yourself a college degree. For the past few years, your college campus has been your entire universe. Your life revolves around this educational sanctuary and now the time has come to close this chapter in your life and move on to the next one.

Dressing for Success in the PR World

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Photo by Ben White Amidst the fast-paced and ever-changing world of public relations, establishing a consistent style can be a bit stressful. If you’re struggling with maintaining professional dress in the PR world, take comfort in the fact that you’re not alone.

In College and Need Cash? Apply for Scholarships

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As students begin to return to colleges throughout the U.S. and abroad, paying for tuition and room and board are top of mind. So should finding ways to help pay those costs.

Report Card Gives PR Leaders a C+

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Grad students panic when they get a C+. PR leaders should be equally concerned. Based on the 2019 Report Card just released by Plank Center for Leadership in Public Relations, PR leaders received an overall grade of “C+”, reflecting little change from two previous studies over the past five years.

4 Strategies for Successful Restaurant PR Career

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By Dafina Zymeri How to know if the restaurant industry is the right niche for you? Well, the definition of the word niche is “a situation or activity specially suited to a person’s interests, abilities, or nature”.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Strategies to Help You Move Up at Work

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By Alma Causey Career stagnation is a very real and daunting thing. And for most PR professionals, as soon as the monotony starts to settle in, the only option they have is to seek and acquire career advancements in their field. Stagnation should never be your thing!

Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad

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By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? The greatest study abroad experience ever!

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Watch Out PR/AD World: Here Comes Gen Z

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When it comes to careers, the Z generation gets it. Admittedly, I’m basing my assessment on limited data—just three recent conversations with high school students who appear laser-focused on their pathways to successful careers.

Trust #1 Issue Facing PR Industry, But Gender Gap, Stress, Social Media Skills are Concerns, Too

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Students and young professionals pursuing careers in public relations should study and help address issues raised in a new survey that underscores the importance to build and maintain trust.

Managing Your Manager…Managing Your Ego

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By Dr. George Watts and Laurie Blazek Young professionals often underestimate the importance of developing a strong relationship with their manager. They believe that being a solid performer is enough; that simply doing a good job will magically open doors in the future.

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Top Agencies End Unpaid Internships

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Kudos to The PR Council’s 110 U.S. public relations firms for signing a new policy ending unpaid internships and urging others to do the same. Although most of the Council’s agencies already pay interns, the policy effective January 1, 2020, confirms that all member firms will pay U.S.

PR Pros College Visits Provide Students with a ‘Peek Behind the Curtain’

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By Ashleigh Kathryn What does Rick and Morty’s “szechuan sauce ” and the University of Florida’s Public Relations Student Society of America Chapter have in common? Answer: A professional development opportunity delivered by Jano Cabrera, former McDonald’s SVP of U.S. comms, global media and PR. Cabrera was one of many public relations professionals who visited […]. Advice from a Pro Guest Post Ashleigh Kathryn Culpwrit pr PRSSA University of Florida

Remembering PR Legend Dominic DiFrisco

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Students in DePaul PRAD professor Marshal Goldman’s class were invited to research and write about legendary Chicago PR pro Dominic DiFrisco, who passed away last week. Here is one of their tributes.

Creativity and Portfolio Building Abroad: Cannes Lions & Branding & Ads, Oh My!

Culpwrit

By Niki Sasiela Just do it. I’m lovin’ it. Think different. These simple phrases have the power to define our economy, our identities, and our culture. Advertising is everywhere: the logos on the clothing we wear, wrapped around the trains during our daily commutes, on our phones when we scroll through our social media feeds. […

Podcast Series Features Agency Heads Discussing How to Prepare for the Future of PR

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PR students and pros will want to check out the PR Council’s impressive series of podcasts on the future of the agencies and how to succeed in the increasingly competitive industry.

Download Free Copy of Crisis EBook

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Two years ago, I was invited to organize and edit a crisis management eBook for RockDove Solutions, the technology company behind the In Case of Crisis app. Our goal was to share current thinking on crisis management from senior practitioners who advise organizations facing major crisis situations.

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Best of Both Worlds: How to Manage Being a Full-Time Student and a Full-Time Intern

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By Emily Dillon Living the life of a full-time student while being a social media management intern can be full of surprises. One day you are sitting in a classroom listening to a teacher and thinking about your future career in the real world, and the next, you are living it out.

5 Scary Things About Being a Solopreneur and How to Handle Them

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By Laura Gayle Technology has revolutionized freelance and work-from-home opportunities across the globe – particularly in communication-based fields like public relations.

Future PR Pros Focus on D&I, Careers and Goals

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By Zach Ferenchak From networking to career and chapter development, the recent Public Relations Student Society of America (PRSSA) Leadership Rally in Scottsdale, AZ provided valuable insights that Culpwrit invited me to share. Here are some of my favorite moments: Diversity and Inclusion: The Importance of Why One of the most impactful themes that emerged […]. Future Leaders Guest Post Culpwrit leadership advice PRSSA Zach Ferenchak

Purpose, Growth and Balance: Chicago Pros Share Advice on Careers in Non-Profit PR

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By Andrew Cook For many public relations professionals, having the flexibility to craft a career path based on interests or career needs is an incredible benefit.

Career Capsule: Bill Doescher on a Life Well Lived

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Name: Bill Doescher Current job title: President & CEO of the Doescher Group, a marketing-communications consultancy Current location: Westchester County, N.Y. Career highlights: PR, advertising and marketing at the Chase Manhattan Bank, Drexel Heritage Furnishings, and Dun & Bradstreet.

How to Prepare for a PR Interview

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Public relations professionals rely on personality, research and quick-wit to find success in their roles. This can make interviewing within the industry intimidating, especially as a newcomer to the field or a recent grad.

How Being a Successful Brand Ambassador Landed Me at the Final Premiere of ‘Game of Thrones’

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By Arturo Echevarria When I first accepted my role to be a brand ambassador for HBO, never in a million years would I have imagined that it would lead to me being flown out to NYC to attend the final premiere of one of the most culturally prominent shows on television. In February, the account […]. Day in the Life Future Leaders Guest Post Arturo Echevarria brand ambassador Culpwrit Game of Thrones HBO Riddle & Bloom

Alabama’s Alana Doyle Defines ‘Where (Public Relations) Legends Are Made’?

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I met Alana Doyle during a February visit to The University of Alabama and then recently celebrated with Alana and her beaming father as she was named PRWeek’s Outstanding Student of the Year. Here, Mark Harris, one of her proud professors, writes about her win and what it takes to excel as young leader in […]. Advice from a Pro Careers Guest Post Alabama APR Alana Doyle Culpwrit Mark Harris PRWeek

3 Tips for Job Search Success: Differentiate, Network & Build Attention Getting Resume

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Before I caught my breath to write about a great visit last week to the University of Florida, the UF PRSSA chapter beat me to it. While I would have talked more about the impressive students and faculty I met during my three days in Gainesville, their post pretty much sums up the key points from my […]. Guest Post Job Search Culpwrit job search PRSSA University of Florida Will Clewis

How to Succeed as a Freelancer

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By Katie Perkins If you’re in the public relations profession, it may not come as a surprise to hear that many PR professionals consider dropping their 9-to-5 office jobs to work as independent consultants.

I’m Not a Boss Lady or a B h. I’m the Boss.

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By Kimberly Eberl Being called a b h is, by and large, a label. That label can be a good label or a bad label. Women often use the term “b **s” socially in a playful way to address each other. For example, “Where are my ladies, my friends…or my ‘b **s.’”. This has been more common in […]. Advice from a Pro Guest Post

Yes, After 11 Years There’s a New Look for Culpwrit

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After 11 years of essentially the same blog design, I decided to give Culpwrit a cleaner, easier-to-read-and-navigate look. Thanks to Kevin Scarbrough for his expert help in cleaning up the site and coming up with this simple design. Via Comments or DM, let me know if you have any suggestions on how we can make […

Sephora Will Close All Locations June 5th

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Category: Flack Me Summary: Sephora will close all locations on June 5 to hold diversity training for its staff after R&B singer SZA accused the store of racial profiling in April

How (and When) To Follow Up Your Media Pitch

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Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

Ikea is Turning Recycled Furniture Into Wildlife Homes

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Category: Flack Me Summary: Called the Wildhomes for Wildlife project, it transforms Ikea tables, lamps, and chairs into a variety of beautiful lairs and nests for all kinds of animals

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PR Lessons from Walmart's Greeter Policy Change

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Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

5 Common PR Interview Questions

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Category: Flack Me Summary: You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research

Gucci Faces Backlash Over 'Blackface Sweater'

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Category: Flack Me Summary: Gucci has issued an abject apology after people noticed that its sweater, which features cartoonishly thick, red lips around the mouth cut-out, looks an awful lot like blackface

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