PRSSA Promotes Civility via Bateman Competition; Hear 10 Important Tips to Reduce Polarization


By Jennifer Honeycutt Civility has been top-of-mind for many this past year.


How to Be Successful with Your New Boss


By John Millen We all know the importance of first impressions. They can make or break a relationship. This is particularly true if you have a new boss, are in a new company or even a new assignment in the same company. I have a lot of clients and friends who have gone through big […].


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Key to Achieving Diversity in Public Relations: Fill the Pipeline with More People of Color


An interview with Kimberley & David Rudd by Fredericka Davis By Fredericka Davis Our conversation on diversity, equity and inclusion was held in the midst of a pandemic and during the ongoing U.S. Presidential election.

Business Acumen Is Imperative for Our Profession


By Ron Culp During a recent Economic Club of Chicago member group discussion that I led, civic leaders vividly described the dire need to improve business literacy among high school students.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why PR Pros Should Foster Cultural Intelligence Today


By Luke Smith Becoming a successful public relations professional takes a very special type of person. One who is not only able to communicate and understand people at a very high level but a person who can use these skills to build strong and lasting relationships.

Crucial Skills for PR Professionals in 2021


With the new year into its second month, it’s critical for all PR professionals to revisit the past 12 months, set short and long-term goals, and ensure that they’re set up for success in 2021.

Civic and Agency Leader Glenn Eden Discusses Essential Role of Diversity & Inclusion


By Blake Wilcox Glenn Eden began his professional career in scientific research but was always interested in the role of media and media relations in society.

‘Restoring’ Civility or Reinventing It? Why Civility Without Communication Isn’t Civil at All


By David Murray As the author of a new book, An Effort to Understand: Hearing Ourselves (and One Another) in a Nation Cracked in Half, naturally I’m enthusiastic about the focus of the PRSSA’s 2021 Bateman Compeition: “Modeling Civility: How Public Relations Professionals Can Restore Quality, Integrity and Inclusiveness to Public Discourse.”

Accepting the Agency Rose: My Pandemic Job Search


Yes, I’m here for the right (PR)easons. By Alyssa Damato Long before starting my career in public relations, I heard *the* phrase for the first time. A phrase that many people have mixed feelings towards. One that you can either label as cliche, or take advantage of to excel in your career.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Skills to Cultivate for Your Remote Work Future


Since the coronavirus pandemic began, many industries, PR among them, were forced to switch to telecommuting. Some companies have already made their remote work policy permanent. A recent report from GetApp indicates that telecommuting is up 400% over the past decade.

‘Always Understand Your Value’ and Other Important Advice from Urban League’s Calmetta Coleman


By Nicky Diaz The past year has been deemed unprecedented in many ways. Racial injustice, systemic racism, Black Lives Matter, and racial inequity have been terms that have flooded the media and our TV screens.

Charlene Wheeless: Her Story. Her Purpose


By Elizabeth Korda Oftentimes, we find ourselves in the least imaginable places. Our hopes and dreams of becoming one thing transforms into potential we never thought we would reach.


Emerging Leaders Offer Tips for Pandemic Life—Professional and Personal


By Will Bradley With the summer officially kicking off — albeit masked, socially-distanced and mostly home-based — the Plank Center for Leadership in Public Relations recently launched a new online panel series, streamed live on the Center’s Facebook page and titled “Plank Summer Sessions.”

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Tips For Feeling Less Stressed In A New PR Position


The world of public relations can be an exciting, yet sometimes overwhelming environment considering its fast-paced nature. Just as anyone would be nervous starting a new position, given the climate of today’s workforce it’s understandable that you may feel extra stressed starting a new job.

DePaul Students Promote Census, Win Bateman Award


For the first time in DePaul’s history, a team of College of Communication students won the Bateman Competition, PRSSA’s premier national case study competition for public relations students.

Kenon McCollins: Future Music & PR Rock Star


Like a couple thousand others, I had planned to be in Nashville, Tennessee this week for the annual PRSA and PRSSA conferences. Instead, as with almost everything else in our lives these days the conferences are being held virtually.

Nothing Speaks Louder than Your Credibility: Tips from a Public Speaking Coach


By Morgan McCullough In the prior post of this series, I wrote about the importance of writing your speech for the ear. However, even if you’re an excellent public speaker and have a brilliantly written speech, your work is far from over.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How You Know Its High Time to Quit Your Job


By Erika Rykun All employees sometimes have bad days at work, no matter if it is remote working or office. Usually, such bad days result in considerable emotional tension, a great deal of stress, and loud promises to quit.

How the Band Chicago Can Help You Find a Job


By James Warda Oftentimes, when I’m about to write, inspiration strikes. Not sure why. Not sure how. But it does. Like this morning. I knew I’d be writing a piece for Ron Culp, a friend and PR professor at DePaul University.

How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It


By Mario Vasilescu There is one infuriating catch-22 that plagues both new grads and seasoned professionals looking to move up or laterally: your experience – or lack thereof – limits your options, but you need those options to get the right experience.

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PR Career Advice You Should Never Follow


If you’re looking for work in the public relations industry, or you’re hoping to advance in your existing career, you’ll hear all sorts of advice about what you should do to land an interview or a job, what sector you should work in, and how you should grow your career.

Tips for Entering the PR Field During the Pandemic


The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns.

Figuring Out Public Relations Writing


By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and […].

How To Write A LinkedIn Summary: Expert Tips


By Katie Holmes Let’s talk about how to write an effective LinkedIn summary. Many people leave it blank, or put in some half-effort of just a couple of dull sentences.

COVID-19 Friendly Alternatives to Summer Internships


By Carly Rogers During what should have been a celebratory time for the class of 2020, we have instead been struggling to come to terms with the current situation surrounding COVID-19.

Tips on Taking the Right Step Forward as a Work-From-Home Professional in Search of a Job


By Eva Benoit The rapid spread of the coronavirus seemed to come out of nowhere a year ago, and just as quickly, we saw certain sectors of the economy take a downhill turn.

Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’


Like college seniors today, I graduated into a recession where jobs in my chosen field were hard to find. It took three months, but I eventually landed a job. The job market is far more unpredictable this spring.

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The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton


By Erin Grafton “If it’s meant to be, it’s up to me.” This quote – a favorite saying of her mother’s – summarizes Helen Shelton’s secret to success. She understands that hard work and determination will get you farther than luck alone.

Reflecting on 12 Years of Culpwrit; Top Posts of 2020


By Ron Culp As 2020 winds down, I spent the weekend scanning through many of the 1,400 posts that have appeared here since I started blogging 12 years ago.

9 Strategies for Success After Graduation


By John Millen Congratulations on your college graduation! You might have heard amazing commencement speeches on Zoom with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice.

Be the CEO of Your Career


By Emma Gresser Hi, friends! My name is Emma Gresser. I am going to give you a glimpse into a conversation between my good friend, PR rookie, and member of my personal board of directors, Andrew Cook. Andrew and I met when we moved to Chicago after graduating from undergrad.


Writing for the Ear: Tips from a Public Speaking Coach


By Morgan McCullough It is a given that to be successful in the industry, PR professionals must be skilled writers. What we often fail to realize, though, is that we also need to be competent public speakers.

Laying the Groundwork for a Successful Career in PR


By Luke Smith The last two semesters of college have been unique, to say the least. But they are coming to end, and if your virtual commencement for Fall 2020/21 is looming, it’s time to jumpstart your PR job search. And it’s not a bad time for spring graduates to do the same.


Be Your Own Boss: 6 Business Ideas for 2021


The PR industry is one of the best professions to be in right now, simply because every organization deals with some form of PR each and every day. In fact, the average business spends $5,000 to $10,000 a month on PR efforts.

Crisis Communications Guide for Young PR Pros


By David Lasker The ability to poetically polish press releases is certainly valued by the public relations industry. In fact, making mundane information meaningful on a daily basis is the lifeblood of many a PR career.

Crucial Skills for Copywriting and How to Develop Them


By Oli Graham So, you’re an aspiring PR pro interested in a career in copywriting.