Self-Education and Skill Development for PR Pros


By Luke Smith Businesses and professionals worldwide are thankful for Public Relations pros. It’s sometimes seems magical how they can create a favorable public image for their clients and rebuild from situations that harm their clients’ reputations.

Full Lives Need Bucket Lists


Until this week, I never thought much about the importance of bucket lists. I’m now working on my own bucket list after attending the funeral yesterday of my amazing sister-in-law, Judy Ann Culp. My older brother Earl wisely married her 56 years ago.


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Business Acumen Is Imperative for Our Profession


By Ron Culp During a recent Economic Club of Chicago member group discussion that I led, civic leaders vividly described the dire need to improve business literacy among high school students.

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To Shake or Not to Shake? That’s the New Question


Declared dead just a year ago by media, health experts and this blog, handshakes are gradually returning as the greeting of choice for business. Thanks Dr. Fauci, Pfizer, Moderna, Johnson & Johnson and Purell.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Class of 2021: Time to Reflect, Plan and Thank Those Who Helped You Along the Way


My alma mater held its 2021 Commencement over the weekend and I had a special reason to watch.

PRSSA Promotes Civility via Bateman Competition; Hear 10 Important Tips to Reduce Polarization


By Jennifer Honeycutt Civility has been top-of-mind for many this past year.


How to be an Active Audience Member


By Morgan McCullough In this blog series, we have covered writing for the ear, establishing credibility, and overcoming stage fright in public speaking scenarios. What we haven’t yet talked about is the other piece of the presentation puzzle: the audience.

Business Acumen is the New X-Factor for Communication Leaders


“Employment prospects in public relations look downright bullish, but job seekers should know that most employers have raised their expectations for PR talent.”

Key to Achieving Diversity in Public Relations: Fill the Pipeline with More People of Color


An interview with Kimberley & David Rudd by Fredericka Davis By Fredericka Davis Our conversation on diversity, equity and inclusion was held in the midst of a pandemic and during the ongoing U.S. Presidential election.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Crucial Skills for PR Professionals in 2021


With the new year into its second month, it’s critical for all PR professionals to revisit the past 12 months, set short and long-term goals, and ensure that they’re set up for success in 2021.

Linda Blakley’s Journey as a Black Woman in PR


By Zoë Ihaza Linda Blakley is a results-driven communications professional with over 20 years of experience in the public relations industry. Blakley currently serves as vice president for university communications at DePaul University in Chicago.

Leadership: How to Get There & Bumps Along the Way


By Julia Zaeske Leaders are people we regularly encounter, whether it’s at a job, an event or in politics. Everyone has a different take, definition and style of leadership.

Accepting the Agency Rose: My Pandemic Job Search


Yes, I’m here for the right (PR)easons. By Alyssa Damato Long before starting my career in public relations, I heard *the* phrase for the first time. A phrase that many people have mixed feelings towards. One that you can either label as cliche, or take advantage of to excel in your career.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Remembering Kathleen Kelly, Ph.D.


The public relations world lost one of its most enthusiastic and honest champions last week with the passing of Kathleen Kelly, Public Relations Professor Emeritus at the University of Florida.

How to Use Public Speaking Anxiety to Your Advantage


By Morgan McCullough Whether you like it or not, there will be a point in your PR career where you’ll have to speak in front of an audience. You probably have already had to do this as part of your coursework.

Internships Are the ‘Deal Cards’ to Full-time PR Job


Internships are like pulling the Pass Go card in Monopoly. In the board game, your chance of winning increases with each deal card you pull. Internships are the “deal cards” for landing a job in public relations.

Civic and Agency Leader Glenn Eden Discusses Essential Role of Diversity & Inclusion


By Blake Wilcox Glenn Eden began his professional career in scientific research but was always interested in the role of media and media relations in society.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Plank Leaders Discuss Ethics with Scripps PRSSA


By Kelly Lambers The Plank Center for Leadership in Public Relations recently hosted the 2021 Be Like Betsy Challenge in honor of PR pioneer Betsy Plank’s birthday. The challenge encouraged students to learn Betsy’s values and share their knowledge on social media.

Summer Reading: PR Women with Influence


A downside of writing your own book is that you don’t read many others while you’re crashing on content and deadlines.

‘Restoring’ Civility or Reinventing It? Why Civility Without Communication Isn’t Civil at All


By David Murray As the author of a new book, An Effort to Understand: Hearing Ourselves (and One Another) in a Nation Cracked in Half, naturally I’m enthusiastic about the focus of the PRSSA’s 2021 Bateman Compeition: “Modeling Civility: How Public Relations Professionals Can Restore Quality, Integrity and Inclusiveness to Public Discourse.”

Emerging Leaders Offer Tips for Pandemic Life—Professional and Personal


By Will Bradley With the summer officially kicking off — albeit masked, socially-distanced and mostly home-based — the Plank Center for Leadership in Public Relations recently launched a new online panel series, streamed live on the Center’s Facebook page and titled “Plank Summer Sessions.”

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Skills to Cultivate for Your Remote Work Future


Since the coronavirus pandemic began, many industries, PR among them, were forced to switch to telecommuting. Some companies have already made their remote work policy permanent. A recent report from GetApp indicates that telecommuting is up 400% over the past decade.

Why PR Pros Should Foster Cultural Intelligence Today


By Luke Smith Becoming a successful public relations professional takes a very special type of person. One who is not only able to communicate and understand people at a very high level but a person who can use these skills to build strong and lasting relationships.

DePaul Students Promote Census, Win Bateman Award


For the first time in DePaul’s history, a team of College of Communication students won the Bateman Competition, PRSSA’s premier national case study competition for public relations students.

Rana Komar’s Journey in Leadership


By Zoë Ihaza Rana Komar is the kind of person who never misses major events in her personal life. Komar states, “There are days where there are gives and takes. There are certain things that you hold firm. It’s about communicating responsibility to people in your environment.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Be Successful with Your New Boss


By John Millen We all know the importance of first impressions. They can make or break a relationship. This is particularly true if you have a new boss, are in a new company or even a new assignment in the same company. I have a lot of clients and friends who have gone through big […].

Tips for Entering the PR Field During the Pandemic


The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns.

Charlene Wheeless: Her Story. Her Purpose


By Elizabeth Korda Oftentimes, we find ourselves in the least imaginable places. Our hopes and dreams of becoming one thing transforms into potential we never thought we would reach.


How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It


By Mario Vasilescu There is one infuriating catch-22 that plagues both new grads and seasoned professionals looking to move up or laterally: your experience – or lack thereof – limits your options, but you need those options to get the right experience.

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Kenon McCollins: Future Music & PR Rock Star


Like a couple thousand others, I had planned to be in Nashville, Tennessee this week for the annual PRSA and PRSSA conferences. Instead, as with almost everything else in our lives these days the conferences are being held virtually.

Figuring Out Public Relations Writing


By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and […].

‘Always Understand Your Value’ and Other Important Advice from Urban League’s Calmetta Coleman


By Nicky Diaz The past year has been deemed unprecedented in many ways. Racial injustice, systemic racism, Black Lives Matter, and racial inequity have been terms that have flooded the media and our TV screens.

Be the CEO of Your Career


By Emma Gresser Hi, friends! My name is Emma Gresser. I am going to give you a glimpse into a conversation between my good friend, PR rookie, and member of my personal board of directors, Andrew Cook. Andrew and I met when we moved to Chicago after graduating from undergrad.


How To Write A LinkedIn Summary: Expert Tips


By Katie Holmes Let’s talk about how to write an effective LinkedIn summary. Many people leave it blank, or put in some half-effort of just a couple of dull sentences.