Don’t Let COVID-19 Headlines Delay Your Job Search


During the past two weeks of otherwise depressing news, I was thrilled to hear from four excited young PR pros who received and accepted new job offers.

Crisis Communications Guide for Young PR Pros


By David Lasker The ability to poetically polish press releases is certainly valued by the public relations industry. In fact, making mundane information meaningful on a daily basis is the lifeblood of many a PR career.

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Perspectives and Advice from a 25-Year PR Vet


By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC.

The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton


By Erin Grafton “If it’s meant to be, it’s up to me.” This quote – a favorite saying of her mother’s – summarizes Helen Shelton’s secret to success. She understands that hard work and determination will get you farther than luck alone.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

COVID-19 Emails: Set a Strong First Impression


By Ron Culp and Steve Johnson Your inbox got a beating these past couple of weeks from any company or organization that happens to have your email address. Everyone is getting letters about COVID-19 response plans and recommendations as the pandemic sweeps across the U.S.

Why The Right Perception of International Experience Matters


By Daria Siliutina Having an international experience on a resume can become a differentiating factor that would help candidates stand out against the numerous other candidates applying for a job. This is why many students nowadays strive to get an exchange semester abroad.

5 Actions You Can Take to Make Your Workplace Authentic


By Cedric Brown Everywhere you go, you hear conversations about it. Every so often online, you see an article about it. It’s a topic you can’t escape from, and one that you shouldn’t even if you could. Diversity (and in some cases, inclusion).

Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop


When Rich Jernstedt was honored by Chicago PRSA in 2015, he gave everyone “I Love Chicago PR” buttons before sharing his 10 rules describing the style of Chicago PR people. The 10th rule on Rich’s list is “Give Back.”


What It Takes to Get That Job After Graduation?


By Chris Komisarjevsky No doubt, there are rising seniors at colleges and universities throughout the country – including some set to graduate next semester or even next year – who are asking themselves: “What career is right for me? And how am I going to get the job I want?”


Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Starting the Conversation on Workplace Ageism


By Alyssa Damato Many people envision workplace discrimination as issues relating to race, gender and sexual orientation…but how many would say age? I’ll be the first to admit that ageism is not something I initially think of when it comes to diversity and inclusion.


3 Tips for Navigating Interviews When You’re Working Full Time


By Christina Stokes If you’re already working full time, looking for a new job might feel like you’re taking on another full-time job. As it is, job-hunting can seem overwhelming.

Career Advice: Hustle Hard and Be a Problem Solver


By Zoe Krey Mike Fernandez is always on the go — he has three different places he calls home to prove it. I interviewed him as he was preparing to jet off to Europe and Canada the next week for business meetings. His nomadic nature began when he was a child and lived in eight […].

Top 10 Blog Posts of 2019


As I enjoyed a near-perfect mocha latte this morning from my favorite new coffee purveyor, I scrolled through the top Culpwrit blog posts of the past year. For the 11th year in a row, several of the most popular posts were written by friends, colleagues and students.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Compelling Cover Letters: Why They Still Matter


By Jill O’Mahony Stewart Are cover letters still necessary? This question comes up a lot. As bots screen our resumes, we wonder if we really need an accompanying cover letter.


Dressing for Success in the PR World


Photo by Ben White Amidst the fast-paced and ever-changing world of public relations, establishing a consistent style can be a bit stressful. If you’re struggling with maintaining professional dress in the PR world, take comfort in the fact that you’re not alone.

From Farm to Pharma: How Diversity Shaped a Career


By Grace Gubbrud Inside his new office in downtown Chicago, Jeff Winton glances down at his desk to see a picture of his partner, Jim.

Growing Career Opportunities in Employee Engagement


By Martin Luenendonk Here’s a fun fact: The song Working for the Weekend by Canadian rock band Loverboy still appears on VH1’s 100 Greatest Songs of the 80s. What’s this got to do with employee engagement?

The Death of Handshaking: What’s a PR Person to Do?


Everybody in PR recalls who taught them to properly shake hands. In my case, it was John T. Myers, a congressional candidate from southern Indiana who in 1966 offered this simple advice: “Get a firm grip, kid, smile and look them in the eye for a good five seconds.”


10 Questions to Assure a Successful Job Change


By Kevin Donnellon It’s a good time to be looking for a new job. There’s greater opportunity and lots of movement among job candidates, and most of it seems positive.


The Role of Confidence in a PR Interview


With any job interview comes an influx of nerves and fear; you want to impress the hiring manager and show you’re the best possible candidate for the job. However, if you’re seeking a career in public relations, you might want to approach the interviewing process a little differently.

Want to Start Your Own Agency? A How To Guide


By Adam Ritchie Today’s PR students are part of an entrepreneurial generation which sees self-employment as a viable and fulfilling career path. Independent agencies are doing some of the most exciting work, and the tools they use have never been more accessible.

Sonya Jackson: The Journey to Finding Your Agency


Sonya Jackson, Chief Experience Officer, Bonfire By Laura Moy While you may not be surprised by the following workplace statistics, starting with this data paints a backdrop for the greater picture.

In College and Need Cash? Apply for Scholarships


As students begin to return to colleges throughout the U.S. and abroad, paying for tuition and room and board are top of mind. So should finding ways to help pay those costs.

D&I: The Responsibility is Yours


By Lauren Scott According to the U.S. Bureau of Labor Statistics, workforce demographics are changing at a rapid pace compromised of women making up almost half of the workforce and people of color expected to become the majority, within the decade.

4 Strategies for Successful Restaurant PR Career


By Dafina Zymeri How to know if the restaurant industry is the right niche for you? Well, the definition of the word niche is “a situation or activity specially suited to a person’s interests, abilities, or nature”.

Exceeding Expectations Makes You an A+ Student


During my winter intersession course on Diversity & Inclusion, students researched and interviewed a diverse group of 12 public relations leaders. Their final papers are being published as an ongoing series this month and next. While all papers were well done, Joshua Smyser-DeLeon deserves a special shout out. He interviewed PR-pro-turned-business-leader David Albritton who now […]. The post Exceeding Expectations Makes You an A+ Student appeared first on culpwrit.

10 College Habits To Drop Before Getting Hired


By Rilind Elezaj You finally got yourself a college degree. For the past few years, your college campus has been your entire universe. Your life revolves around this educational sanctuary and now the time has come to close this chapter in your life and move on to the next one.

‘Finance Geek Girl’ to Communications Leader


By Monica Thomas Valerie Barker Waller, Senior Vice President and Chief Marketing & Communications Officer for the YMCA of the USA, came to communications in a roundabout way.

Emerging Leader Encourages Mentorship Diversity


Led by visionary founder Marc Benioff, Salesforce has become one of the word’s most admired companies–setting a high bar of corporate leadership and a force for good.

5 Ways to Overcome Challenges New PR Pros Face


By Tim Johnson Whether you enter the profession right out of college or transition from another area, you will face challenges when starting your communications career. Here are five of those challenges and how you can turn them into opportunities: 1. Learn quickly.

Getting the Most Out of Your College Experience


By Anna Pierce It’s nearly September, which means classes are beginning and college students will have to face the realities of school once again.


5 Strategies to Help You Move Up at Work


By Alma Causey Career stagnation is a very real and daunting thing. And for most PR professionals, as soon as the monotony starts to settle in, the only option they have is to seek and acquire career advancements in their field. Stagnation should never be your thing!

Day in the Life of Mei Li: Do Good. Do Well


By Mei Li When I came from Shenzhen, China to study at Pratt Institute, I was able to take my time working on an animated short called: “The Blue Butterfly.” The film went on to win awards and key slots at 18 major film festivals. And that was great. But ultimately, while you’re working on […].

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Key Ingredients for a Successful Career: Self Assessment, Goals and Continuing Education


By Alma Causey The world is transforming at an incredibly swift pace. Technological advances, business trends, demographic changes, and social reforms are altering the world we live in. Prosperity involves adapting to changing circumstances. Those who remain passive are at risk of falling behind.

If You Want To See Change, Set an Example


By Marilou Terrones Flavia Vigio, Vice President of PR & Corporate Communications at HBO Latin America, was born and raised in Brazil, where she lived in several of the country’s largest cities, including Rio de Janeiro and Sao Paulo.

Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad


By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? The greatest study abroad experience ever!

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Report Card Gives PR Leaders a C+


Grad students panic when they get a C+. PR leaders should be equally concerned. Based on the 2019 Report Card just released by Plank Center for Leadership in Public Relations, PR leaders received an overall grade of “C+”, reflecting little change from two previous studies over the past five years.