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Emerging Leaders Offer Tips for Pandemic Life—Professional and Personal

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By Will Bradley With the summer officially kicking off — albeit masked, socially-distanced and mostly home-based — the Plank Center for Leadership in Public Relations recently launched a new online panel series, streamed live on the Center’s Facebook page and titled “Plank Summer Sessions.”

DePaul Students Promote Census, Win Bateman Award

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For the first time in DePaul’s history, a team of College of Communication students won the Bateman Competition, PRSSA’s premier national case study competition for public relations students.

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How To Write A LinkedIn Summary: Expert Tips

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By Katie Holmes Let’s talk about how to write an effective LinkedIn summary. Many people leave it blank, or put in some half-effort of just a couple of dull sentences.

How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It

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By Mario Vasilescu There is one infuriating catch-22 that plagues both new grads and seasoned professionals looking to move up or laterally: your experience – or lack thereof – limits your options, but you need those options to get the right experience.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

9 Strategies for Success After Graduation

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By John Millen Congratulations on your college graduation! You might have heard amazing commencement speeches on Zoom with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice.

Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’

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Like college seniors today, I graduated into a recession where jobs in my chosen field were hard to find. It took three months, but I eventually landed a job. The job market is far more unpredictable this spring.

Student Reflections of a World in Crisis

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A unique perspective of the past four months comes from students in the photojournalism course taught by Robin Hoecker, assistant professor at DePaul University.

The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton

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By Erin Grafton “If it’s meant to be, it’s up to me.” This quote – a favorite saying of her mother’s – summarizes Helen Shelton’s secret to success. She understands that hard work and determination will get you farther than luck alone.

Returning to Campus This Fall? Don’t Count on It

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Despite cautious assurances that most colleges are planning some sort of on-campus teaching this fall, don’t count on it. I hope I’m wrong. Fortunately, our graduate program decided more than a month ago to be fully online during the fall term.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Crisis Communications Guide for Young PR Pros

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By David Lasker The ability to poetically polish press releases is certainly valued by the public relations industry. In fact, making mundane information meaningful on a daily basis is the lifeblood of many a PR career.

How Job Seekers Can Improve Odds in Volatile Times

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By Michele Lanza To say it’s a challenging job market right now feels like a total understatement. Just a few weeks ago the job market was promising for graduates.

9 Video Call Tips to Maximize Your Personal Brand

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By Jeff Leshay “It’s the next best thing to being there!” Perhaps you or your parents recall that popular slogan from “Ma Bell,” or Bell Telephone, promoting its long-distance phone service back in the 1970s.

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Creating Successful Work-From-Home Internships

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Recent graduates and students lucky enough to land internships report a wide range of experiences, none as fulfilling as in-person assignments. “I’m I’m just happy to have a job,” a recent grad told me, adding that the position saved her from having to move back home with her parents.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Copyediting in the Time of COVID-19

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By Jill Stewart Ok, so everybody needs a proofreader! During this public health crisis, the experts tell us we need a routine. Here’s mine: Every morning I wake up, make a pot of coffee, and then post the date and a little weather report on the family whiteboard.

Don’t Let COVID-19 Headlines Delay Your Job Search

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During the past two weeks of otherwise depressing news, I was thrilled to hear from four excited young PR pros who received and accepted new job offers.

Compelling Cover Letters: Why They Still Matter

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By Jill O’Mahony Stewart Are cover letters still necessary? This question comes up a lot. As bots screen our resumes, we wonder if we really need an accompanying cover letter.

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D&I: The Responsibility is Yours

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By Lauren Scott According to the U.S. Bureau of Labor Statistics, workforce demographics are changing at a rapid pace compromised of women making up almost half of the workforce and people of color expected to become the majority, within the decade.

Why The Right Perception of International Experience Matters

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By Daria Siliutina Having an international experience on a resume can become a differentiating factor that would help candidates stand out against the numerous other candidates applying for a job. This is why many students nowadays strive to get an exchange semester abroad.

New ‘Independent Economy’ Creates Freelance and Gig Opportunities During Pandemic

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Hidden terrorist COVID-19 is creating havoc for more than 20 million newly unemployed Americans and some four million anxious graduates in the Class of 2020. Entry-level public relations openings have shriveled up, which is tragic since job prospects at the start of this year were quite strong.

Finding PR Jobs and Income Opportunities Amidst COVID-19 Requires Thinking Outside the Box

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By Jon Kovach, Jr. Even if it seems like the job world is temporarily closed to you, opportunities exist for those who think outside the box and consider doing things organizations need to get done.

Career Advice: Hustle Hard and Be a Problem Solver

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By Zoe Krey Mike Fernandez is always on the go — he has three different places he calls home to prove it. I interviewed him as he was preparing to jet off to Europe and Canada the next week for business meetings. His nomadic nature began when he was a child and lived in eight […].

Perspectives and Advice from a 25-Year PR Vet

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By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC.

Unless You’re a Masochist, Avoid Polarizing Social Media Engagement

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A few decades ago when the political world was far more civil, I covered government and politics for a small newspaper in southern Indiana. It was a great job since I met and interviewed hundreds of elected officials and political candidates.

Dressing for Success in the PR World

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Photo by Ben White Amidst the fast-paced and ever-changing world of public relations, establishing a consistent style can be a bit stressful. If you’re struggling with maintaining professional dress in the PR world, take comfort in the fact that you’re not alone.

Veteran Newsman Provides Tips for Young PR Pros

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By Rob Johnson As I embarked upon my new career as a communications specialist, I can’t tell you how many clients and potential clients have told me, “I just wish we could communicate our message better internally and with the media.”

How to Survive College as a First-generation Student

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By Marilou Terrones, M.A. You did it—you graduated from high school and are continuing the journey of your ancestors. The next few years will be eye-opening, meaningful, and adventurous. College will expose you to different cultures, introduce you to long-life friends, and help you start your career.

6 Helpful Phone Interview Tips

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By Christina Stokes In-person interviews take a lot of time away from busy people and require more resources. Beyond your application and re?sume?, most companies will arrange a first-round phone interview with you to evaluate your candidacy before lining up a visit.

Rich Jernstedt Urges Young Pros to Find Mentors Who Help Them Evolve and Develop

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When Rich Jernstedt was honored by Chicago PRSA in 2015, he gave everyone “I Love Chicago PR” buttons before sharing his 10 rules describing the style of Chicago PR people. The 10th rule on Rich’s list is “Give Back.”

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What It Takes to Get That Job After Graduation?

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By Chris Komisarjevsky No doubt, there are rising seniors at colleges and universities throughout the country – including some set to graduate next semester or even next year – who are asking themselves: “What career is right for me? And how am I going to get the job I want?”

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Ways to Make Ends Meet if You Lose Your Job

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The coronavirus pandemic has hit everyone hard, especially those in the restaurant and hospitality industries. However, people across all sectors — including public relations — have experienced job loss as a result of COVID-19.

This is Not the Time for Generic Resumes: Customize

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By Haley Lyles Setting out on a job hunt can be daunting. Depending on how widely you cast your net, you may find hundreds of job opportunities that each have different application requirements. Some jobs have lengthy application forms, cover letter requirements and even skills tests.

COVID-19 Emails: Set a Strong First Impression

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By Ron Culp and Steve Johnson Your inbox got a beating these past couple of weeks from any company or organization that happens to have your email address. Everyone is getting letters about COVID-19 response plans and recommendations as the pandemic sweeps across the U.S.

Want to Start Your Own Agency? A How To Guide

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By Adam Ritchie Today’s PR students are part of an entrepreneurial generation which sees self-employment as a viable and fulfilling career path. Independent agencies are doing some of the most exciting work, and the tools they use have never been more accessible.

The Role of Confidence in a PR Interview

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With any job interview comes an influx of nerves and fear; you want to impress the hiring manager and show you’re the best possible candidate for the job. However, if you’re seeking a career in public relations, you might want to approach the interviewing process a little differently.

10 College Habits To Drop Before Getting Hired

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By Rilind Elezaj You finally got yourself a college degree. For the past few years, your college campus has been your entire universe. Your life revolves around this educational sanctuary and now the time has come to close this chapter in your life and move on to the next one.

4 Strategies for Successful Restaurant PR Career

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By Dafina Zymeri How to know if the restaurant industry is the right niche for you? Well, the definition of the word niche is “a situation or activity specially suited to a person’s interests, abilities, or nature”.

Starting the Conversation on Workplace Ageism

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By Alyssa Damato Many people envision workplace discrimination as issues relating to race, gender and sexual orientation…but how many would say age? I’ll be the first to admit that ageism is not something I initially think of when it comes to diversity and inclusion.

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