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Crisis Communications Guide for Young PR Pros

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By David Lasker The ability to poetically polish press releases is certainly valued by the public relations industry. In fact, making mundane information meaningful on a daily basis is the lifeblood of many a PR career.

Veteran Newsman Provides Tips for Young PR Pros

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By Rob Johnson As I embarked upon my new career as a communications specialist, I can’t tell you how many clients and potential clients have told me, “I just wish we could communicate our message better internally and with the media.”

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The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton

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By Erin Grafton “If it’s meant to be, it’s up to me.” This quote – a favorite saying of her mother’s – summarizes Helen Shelton’s secret to success. She understands that hard work and determination will get you farther than luck alone.

Perspectives and Advice from a 25-Year PR Vet

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By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Starting the Conversation on Workplace Ageism

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By Alyssa Damato Many people envision workplace discrimination as issues relating to race, gender and sexual orientation…but how many would say age? I’ll be the first to admit that ageism is not something I initially think of when it comes to diversity and inclusion.

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From Farm to Pharma: How Diversity Shaped a Career

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By Grace Gubbrud Inside his new office in downtown Chicago, Jeff Winton glances down at his desk to see a picture of his partner, Jim.

Top 10 Blog Posts of 2019

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As I enjoyed a near-perfect mocha latte this morning from my favorite new coffee purveyor, I scrolled through the top Culpwrit blog posts of the past year. For the 11th year in a row, several of the most popular posts were written by friends, colleagues and students.

Growing Career Opportunities in Employee Engagement

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By Martin Luenendonk Here’s a fun fact: The song Working for the Weekend by Canadian rock band Loverboy still appears on VH1’s 100 Greatest Songs of the 80s. What’s this got to do with employee engagement?

‘Finance Geek Girl’ to Communications Leader

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By Monica Thomas Valerie Barker Waller, Senior Vice President and Chief Marketing & Communications Officer for the YMCA of the USA, came to communications in a roundabout way.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Want to Start Your Own Agency? A How To Guide

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By Adam Ritchie Today’s PR students are part of an entrepreneurial generation which sees self-employment as a viable and fulfilling career path. Independent agencies are doing some of the most exciting work, and the tools they use have never been more accessible.

Dressing for Success in the PR World

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Photo by Ben White Amidst the fast-paced and ever-changing world of public relations, establishing a consistent style can be a bit stressful. If you’re struggling with maintaining professional dress in the PR world, take comfort in the fact that you’re not alone.

10 College Habits To Drop Before Getting Hired

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By Rilind Elezaj You finally got yourself a college degree. For the past few years, your college campus has been your entire universe. Your life revolves around this educational sanctuary and now the time has come to close this chapter in your life and move on to the next one.

Sonya Jackson: The Journey to Finding Your Agency

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Sonya Jackson, Chief Experience Officer, Bonfire By Laura Moy While you may not be surprised by the following workplace statistics, starting with this data paints a backdrop for the greater picture.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

10 Questions to Assure a Successful Job Change

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By Kevin Donnellon It’s a good time to be looking for a new job. There’s greater opportunity and lots of movement among job candidates, and most of it seems positive.

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4 Strategies for Successful Restaurant PR Career

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By Dafina Zymeri How to know if the restaurant industry is the right niche for you? Well, the definition of the word niche is “a situation or activity specially suited to a person’s interests, abilities, or nature”.

Getting the Most Out of Your College Experience

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By Anna Pierce It’s nearly September, which means classes are beginning and college students will have to face the realities of school once again.

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In College and Need Cash? Apply for Scholarships

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As students begin to return to colleges throughout the U.S. and abroad, paying for tuition and room and board are top of mind. So should finding ways to help pay those costs.

Emerging Leader Encourages Mentorship Diversity

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Led by visionary founder Marc Benioff, Salesforce has become one of the word’s most admired companies–setting a high bar of corporate leadership and a force for good.

Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad

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By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? The greatest study abroad experience ever!

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5 Ways to Overcome Challenges New PR Pros Face

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By Tim Johnson Whether you enter the profession right out of college or transition from another area, you will face challenges when starting your communications career. Here are five of those challenges and how you can turn them into opportunities: 1. Learn quickly.

Watch Out PR/AD World: Here Comes Gen Z

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When it comes to careers, the Z generation gets it. Admittedly, I’m basing my assessment on limited data—just three recent conversations with high school students who appear laser-focused on their pathways to successful careers.

5 Strategies to Help You Move Up at Work

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By Alma Causey Career stagnation is a very real and daunting thing. And for most PR professionals, as soon as the monotony starts to settle in, the only option they have is to seek and acquire career advancements in their field. Stagnation should never be your thing!

Does Education Help You Grow in Your Career?

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By Alma Causey When it comes to career growth, many of us can be complacent. The place you are in and the position you hold today is a reflection of your current education level and skill set. But the question is, do you want to spend your career in the same position? If the answer […].

Trust #1 Issue Facing PR Industry, But Gender Gap, Stress, Social Media Skills are Concerns, Too

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Students and young professionals pursuing careers in public relations should study and help address issues raised in a new survey that underscores the importance to build and maintain trust.

Day in the Life of Mei Li: Do Good. Do Well

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By Mei Li When I came from Shenzhen, China to study at Pratt Institute, I was able to take my time working on an animated short called: “The Blue Butterfly.” The film went on to win awards and key slots at 18 major film festivals. And that was great. But ultimately, while you’re working on […].

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Report Card Gives PR Leaders a C+

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Grad students panic when they get a C+. PR leaders should be equally concerned. Based on the 2019 Report Card just released by Plank Center for Leadership in Public Relations, PR leaders received an overall grade of “C+”, reflecting little change from two previous studies over the past five years.

Key Ingredients for a Successful Career: Self Assessment, Goals and Continuing Education

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By Alma Causey The world is transforming at an incredibly swift pace. Technological advances, business trends, demographic changes, and social reforms are altering the world we live in. Prosperity involves adapting to changing circumstances. Those who remain passive are at risk of falling behind.

Top Agencies End Unpaid Internships

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Kudos to The PR Council’s 110 U.S. public relations firms for signing a new policy ending unpaid internships and urging others to do the same. Although most of the Council’s agencies already pay interns, the policy effective January 1, 2020, confirms that all member firms will pay U.S.

PR Pros College Visits Provide Students with a ‘Peek Behind the Curtain’

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By Ashleigh Kathryn What does Rick and Morty’s “szechuan sauce ” and the University of Florida’s Public Relations Student Society of America Chapter have in common? Answer: A professional development opportunity delivered by Jano Cabrera, former McDonald’s SVP of U.S. comms, global media and PR. Cabrera was one of many public relations professionals who visited […]. Advice from a Pro Guest Post Ashleigh Kathryn Culpwrit pr PRSSA University of Florida

Remembering PR Legend Dominic DiFrisco

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Students in DePaul PRAD professor Marshal Goldman’s class were invited to research and write about legendary Chicago PR pro Dominic DiFrisco, who passed away last week. Here is one of their tributes.

Managing Your Manager…Managing Your Ego

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By Dr. George Watts and Laurie Blazek Young professionals often underestimate the importance of developing a strong relationship with their manager. They believe that being a solid performer is enough; that simply doing a good job will magically open doors in the future.

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Creativity and Portfolio Building Abroad: Cannes Lions & Branding & Ads, Oh My!

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By Niki Sasiela Just do it. I’m lovin’ it. Think different. These simple phrases have the power to define our economy, our identities, and our culture. Advertising is everywhere: the logos on the clothing we wear, wrapped around the trains during our daily commutes, on our phones when we scroll through our social media feeds. […

Kim Hunter’s ‘Wake-Up Call’ to PR: Become Inclusive

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Few communication leaders have done as much as Kim Hunter to advance the number of minorities in public relations, advertising and marketing. In addition to his long career that includes key corporate and agency roles, Kim founded three organizations focused on communications, recruiting and scholarship philanthropy. Each role is significant, but Kim’s LAGRANT Foundation likely […].

Podcast Series Features Agency Heads Discussing How to Prepare for the Future of PR

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PR students and pros will want to check out the PR Council’s impressive series of podcasts on the future of the agencies and how to succeed in the increasingly competitive industry.

5 Scary Things About Being a Solopreneur and How to Handle Them

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By Laura Gayle Technology has revolutionized freelance and work-from-home opportunities across the globe – particularly in communication-based fields like public relations.

Kelly McGinnis’ Advice to Mentees: Step Outside Your Comfort Zone, Become a Utility Player, Be Open Minded

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Kelly McGinnis attributes hard work and confidence for the career success she has achieved over the past two decades. Along the way, she also puts high priorities on family, friends and her profession. Before becoming Chief Communications Officer for Levi Strauss & Co., Kelly was vice president of global communications at Dell. Prior to Dell, […].

Best of Both Worlds: How to Manage Being a Full-Time Student and a Full-Time Intern

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By Emily Dillon Living the life of a full-time student while being a social media management intern can be full of surprises. One day you are sitting in a classroom listening to a teacher and thinking about your future career in the real world, and the next, you are living it out.