Accepting the Agency Rose: My Pandemic Job Search


Yes, I’m here for the right (PR)easons. By Alyssa Damato Long before starting my career in public relations, I heard *the* phrase for the first time. A phrase that many people have mixed feelings towards. One that you can either label as cliche, or take advantage of to excel in your career.

Figuring Out Public Relations Writing


By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and […].


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Leading Through Passion: Michelle Flowers Welch


By Victoria Fombelle Driven. Passionate. Visionary. Inspiring. These are a few words one might use to describe Michelle Flowers Welch, Founder and Chairman of Flowers Communications Group (FCG), a multicultural, integrated marketing agency. But I’ll let you decide for yourself.

Tips for Acing Your First Zoom Interview


In the age of remote work, and especially during the coronavirus pandemic, almost all interviews have moved to Zoom or other video platforms. If you’re new to remote work in the PR sector, the hiring process can seem a bit overwhelming.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Be Your Own Boss: 6 Business Ideas for 2021


The PR industry is one of the best professions to be in right now, simply because every organization deals with some form of PR each and every day. In fact, the average business spends $5,000 to $10,000 a month on PR efforts.

Kenon McCollins: Future Music & PR Rock Star


Like a couple thousand others, I had planned to be in Nashville, Tennessee this week for the annual PRSA and PRSSA conferences. Instead, as with almost everything else in our lives these days the conferences are being held virtually.

Tips for Entering the PR Field During the Pandemic


The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns.

Laying the Groundwork for a Successful Career in PR


By Luke Smith The last two semesters of college have been unique, to say the least. But they are coming to end, and if your virtual commencement for Fall 2020/21 is looming, it’s time to jumpstart your PR job search. And it’s not a bad time for spring graduates to do the same.


How To Overcome Lack of Experience To Get The Job You Want – and Why PR Professionals Have an Unfair Advantage Doing It


By Mario Vasilescu There is one infuriating catch-22 that plagues both new grads and seasoned professionals looking to move up or laterally: your experience – or lack thereof – limits your options, but you need those options to get the right experience.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Be the CEO of Your Career


By Emma Gresser Hi, friends! My name is Emma Gresser. I am going to give you a glimpse into a conversation between my good friend, PR rookie, and member of my personal board of directors, Andrew Cook. Andrew and I met when we moved to Chicago after graduating from undergrad.


Tech Tools to Help Advance Your PR Career


As PR professionals, we’re constantly reading and scanning news articles, blog feeds, and social media posts to keep up with the latest industry trends. Not only do we need to keep track of the news, but we have to keep up with new technology as well.

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Crucial Skills for Copywriting and How to Develop Them


By Oli Graham So, you’re an aspiring PR pro interested in a career in copywriting.

Charlene Wheeless: Her Story. Her Purpose


By Elizabeth Korda Oftentimes, we find ourselves in the least imaginable places. Our hopes and dreams of becoming one thing transforms into potential we never thought we would reach.


How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Driving Your Career: 4 Tips to Set Yourself Apart


By Jennifer Mackin I’m often asked by students, and those new to their profession, to share best practices for how to drive their career in the desired direction. I believe every person in the workplace can intentionally move toward their interests and goals.

Former PR Prof’s Different Approach to Education ‘Awakens the Heart’


By Jenna Ranieri After noticing very few people in the Public Relations and Media space look or thought like her, Dr. Ai Addyson-Zhang decided to “walk-the-talk” and disrupt the flow of the industry. At the time, she was a professor of Public Relations and social media at Stockton University.

Tackling Diversity, Equity, Inclusion and Allyship Personally and Professionally – How can we do better?


By Geoff Curtis For more than six months, I have been on a journey – one of education, understanding and action.

Figuring Out The Hidden Psychology of Social Networks


By Ron Culp Social media has revolutionized the public relations and marketing world in ways that few of us anticipated.

Emerging Leaders Offer Tips for Pandemic Life—Professional and Personal


By Will Bradley With the summer officially kicking off — albeit masked, socially-distanced and mostly home-based — the Plank Center for Leadership in Public Relations recently launched a new online panel series, streamed live on the Center’s Facebook page and titled “Plank Summer Sessions.” The series, focused on topics relevant to the current world of […]. The post Emerging Leaders Offer Tips for Pandemic Life—Professional and Personal appeared first on culpwrit.

Considerations Before Relocating for a PR Job


By Luke Smith Moving is stressful, especially these days. A lot of factors have to be kept in mind when it comes to picking up and starting life in a new location. Relocating for a PR position comes with an extra set of considerations that you will have to make.


7 Essential Job Search Tips During The Pandemic


Almost every industry has been affected in some capacity by the pandemic. As a PR professional, you may have noticed a reduction in staff or experienced layoffs or furloughs.

Finding Your Voice and Using It: Joceylyn Jara Hachem Works to Make a Difference in the Workplace


By Vanessa Morales Jocelyn Jara Hachem knew from a young age that she didn’t want to be un-biased, she wanted to use her voice, to have her opinion heard, and tell stories that matter to people. This is why after briefly dabbling in journalism Jocelyn changed her focus to public relations.

DePaul Students Promote Census, Win Bateman Award


For the first time in DePaul’s history, a team of College of Communication students won the Bateman Competition, PRSSA’s premier national case study competition for public relations students. The student team from University of Florida finished second, and third place honors went to High Point University in the highly competitive challenge undertaken by 57 student […]. The post DePaul Students Promote Census, Win Bateman Award appeared first on culpwrit.

How Today’s PR Landscape is Evolving


By Jessica Hann As is the case in so many industries, the COVID-19 outbreak has complicated things for people working in PR.

How To Write A LinkedIn Summary: Expert Tips


By Katie Holmes Let’s talk about how to write an effective LinkedIn summary. Many people leave it blank, or put in some half-effort of just a couple of dull sentences. But LinkedIn summaries are worth writing properly, because it’s highly likely that writing a good one will vastly improve your results on LinkedIn. To help […]. The post How To Write A LinkedIn Summary: Expert Tips appeared first on culpwrit. Advice from a Pro Guest Post Job Search job search LinkedIn online resume

First Steps In Starting Your Own PR Business


By Christina O’Connell Amidst the pandemic, we have seen a struggling economy and high unemployment rates that for many young and mid-level professionals, are part of an unknown territory.

Thank Your Way to Becoming Memorable


A friend doesn’t let her children play with Christmas or birthday presents until they write thank-you notes. As a parent, she enforced this policy more effectively than I was able to do.

COVID-19 Friendly Alternatives to Summer Internships


By Carly Rogers During what should have been a celebratory time for the class of 2020, we have instead been struggling to come to terms with the current situation surrounding COVID-19. In addition to the fear and anxiety surrounding the novel coronavirus, students must also handle their emotions regarding postponed graduations, rushed goodbyes with friends […]. The post COVID-19 Friendly Alternatives to Summer Internships appeared first on culpwrit.

9 Strategies for Success After Graduation


By John Millen Congratulations on your college graduation! You might have heard amazing commencement speeches on Zoom with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice. You should follow your dreams. But as a veteran coach to […]. The post 9 Strategies for Success After Graduation appeared first on culpwrit.

PR Leaders Predict Communications World of 2023


By Colleen Dolan For many, including myself, starting a job in the pandemic has been different. You may not get to meet all of your coworkers face-to-face, and you might miss out on big events and being able to network in person.

Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’


Like college seniors today, I graduated into a recession where jobs in my chosen field were hard to find. It took three months, but I eventually landed a job. The job market is far more unpredictable this spring. In search of some optimism and tips for the Class of 2020, I talked with several PR […]. The post Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’ appeared first on culpwrit.

The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton


By Erin Grafton “If it’s meant to be, it’s up to me.” This quote – a favorite saying of her mother’s – summarizes Helen Shelton’s secret to success. She understands that hard work and determination will get you farther than luck alone. Or rather, that we are all responsible for making our own luck. Every […]. The post The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton appeared first on culpwrit.

How to Get a Publishing Deal in 6 Easy Years


By Joe Federer when it is truly time, and if you have been chosen, it will do it by itself and it will keep on doing it until you die or it dies in you. -Charles Bukowski, so you want to be a writer? Six years ago, I started typing into a […].

Crisis Communications Guide for Young PR Pros


By David Lasker The ability to poetically polish press releases is certainly valued by the public relations industry. In fact, making mundane information meaningful on a daily basis is the lifeblood of many a PR career. Truth be told, though, nothing will test the essential skills of PR professionals like a full-blown PR crisis — […]. The post Crisis Communications Guide for Young PR Pros appeared first on culpwrit.

How Job Seekers Can Improve Odds in Volatile Times


By Michele Lanza To say it’s a challenging job market right now feels like a total understatement. Just a few weeks ago the job market was promising for graduates. According to the Bureau of Labor Statistics, in February 2020 the economy gained more jobs than economist predicted, unemployment fell, and wages slightly ticked up. Fast […]. The post How Job Seekers Can Improve Odds in Volatile Times appeared first on culpwrit. Advice from a Pro Guest Post Job Search

Copyediting in the Time of COVID-19


By Jill Stewart Ok, so everybody needs a proofreader! During this public health crisis, the experts tell us we need a routine. Here’s mine: Every morning I wake up, make a pot of coffee, and then post the date and a little weather report on the family whiteboard. Sometimes I try to be clever with […]. The post Copyediting in the Time of COVID-19 appeared first on culpwrit. Advice from a Pro Day in the Life Guest Post Off-the-Wall copyediting Jill Stewart proofreading

Don’t Let COVID-19 Headlines Delay Your Job Search


During the past two weeks of otherwise depressing news, I was thrilled to hear from four excited young PR pros who received and accepted new job offers. I wanted to share this positive news since contrary to the surge in Labor Department unemployment numbers, many companies and agencies are still hiring. In full disclosure, three […]. The post Don’t Let COVID-19 Headlines Delay Your Job Search appeared first on culpwrit.

Compelling Cover Letters: Why They Still Matter


By Jill O’Mahony Stewart Are cover letters still necessary? This question comes up a lot. As bots screen our resumes, we wonder if we really need an accompanying cover letter. A resounding “yes” comes from the online world supporting job seekers: “… far too often, job seekers treat the cover letter as an afterthought to […]. The post Compelling Cover Letters: Why They Still Matter appeared first on culpwrit.