NewsWhip

APRIL 15, 2024

Newsrooms… Traditionally, they’re among the most frenetic places to work. Now, with a relentless 24/7 news cycle and new social platforms constantly emerging, how do the best editors stay ahead of breaking stories? Simply put — with NewsWhip’s daily AI Digests and tailored Predictive Alerts. Why blogTO chose NewsWhip In February 2024, we spoke with Tim Shore of blogTO (a local Canadian news site based out of Toronto) about how he and his team use NewsWhip to build and prioritize their editorial

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Agility PR Solutions

APRIL 14, 2024

For business leaders today, developing effective people management skills is essential to help keep your business ahead of its competition. A good manager looks after the interests of the company as well as its personnel, wearing many hats to care for many things. Traditionally, managers only performed in supervisory roles. However, today’s dynamic work environment […] The post Today’s leaders in focus: Tips for developing effective people management skills appeared first on Agility PR Sol

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Ronn Torossian

APRIL 9, 2024

In the ever-changing PR arena, traditional press releases and media pitches don’t always cut it. Every day, people all swamped with info, making it crucial for brands to shine brightly and position themselves as trusted voices. Enter thought leadership, a strategic approach that lets organizations flex their industry expertise, form meaningful connections with their target […] The post Why Thought Leadership is Good Public Relations appeared first on.

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Agility PR Solutions

APRIL 10, 2024

A PR professional’s responsibilities span everything from writing press releases, handling crisis communications, providing strategic recommendations and so much more, but their primary goal is to earn top-tier coverage for their clients. With that, much of a PR pro’s day is spent building relationships with media to maintain a steady stream of coverage.

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Crisis Communications Media Crisis Writing 175

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Prowly

APRIL 9, 2024

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […] The post How To Integrate Digital PR with In-House PR Successfully appeared first on Prowly Blog.

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Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary.

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Prowly

APRIL 12, 2024

Refining PR strategies is key to making them successful. Even if you’re already a PR Pro. This article dives deep into advancing your media relations strategies, offering next-level essential tactics specifically designed for experienced public relations professionals. Use these tips to build stronger bonds with journalists, create press releases that really pop, and snag awesome […] The post Advancing Your Media Relations Strategy: Essential Tactics for Seasoned PR Pros appeared first on

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PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic here. This is a critical year in the ongoing fight against the proliferation of misinformation and disinformation. In 2024, more than 50 countries worldwide are in election cycles. According to the World Economic Forum’s Global Risks Report 2024 , disinformation is considered the world’s top risk in the next two years and the fifth global risk

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HMA Public Relations

APRIL 15, 2024

Meet Jessica Swarner, the community editor for The Copper Courier, in the latest #MediaMonday feature! Discover how she got her start in writing and explore her favorite stories to work on in this new post.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Culpwrit

APRIL 15, 2024

By Nikki St. Martin In today’s digital age, job seekers face not only the challenge of finding the right opportunity but also navigating through the sea of online job postings, where scammers lurk, ready to prey on the unsuspecting. As aspiring professionals, it’s paramount to equip yourselves with the knowledge and discernment necessary to… Continue reading How To Spot And Avoid A Fake Job Posting The post How To Spot And Avoid A Fake Job Posting appeared first on Culpwrit.

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Agility PR Solutions

APRIL 14, 2024

Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here? To be more precise, calculating PR ROI involves […] The post Measuring PR ROI: Best practices, key metrics and top tools for demonstrating value appeared first on Agility PR Solutions.

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Prowly

APRIL 11, 2024

If you’re overwhelmed by the sheer volume of time and effort it takes to create media reports, you’re not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […] The post How to Create a Comprehensive Media Report?

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PR Fuel

APRIL 14, 2024

According to the U.S. Chamber of Commerce, 2023 saw a record-breaking surge of new business applications totaling 5.5 million. In the dynamic landscape of entrepreneurship, crafting an effective brand promotions campaign and developing a solid. Read More The post 10 Common Mistakes Most New Businesses Make When Creating a Brand Promotions Campaign appeared first on eReleases.

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Branding Brand Blogging Marketing 84

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. 1. Can you tell us what types of stories, trends or issues are on your radar now? Currently, I’m putting together a show diving into the broad scope of the Medium-Duty trucking industry. 2.

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Meeting Media Journalism Interviews 78

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals, investors, large company employees and consumers to study stakeholder expectations in a polarized political climate.

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Agility PR Solutions

APRIL 14, 2024

As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game. New research from customer engagement platform Twilio reveals that even though brands and businesses are successfully using […] The post Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable appeared first on Ag

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Prowly

APRIL 9, 2024

For every brand under the sun, it’s inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others… Not so much. Today we’ll make sure you fall […] The post 16 PR Crisis Management Examples: What (Not) to Do appeared first on Prowly Blog.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing,

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Axia PR

APRIL 14, 2024

Grab journalists' attention, spark engagement, and get your messages opened with these tips. Getting the attention of a busy journalist is the first and most crucial step to ensuring your message stands a chance against the competition to earn media coverage. With some strategic planning and tested best practices, you can craft email subject lines that grab attention and get your pitch past the first step.

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Culpwrit

APRIL 9, 2024

By Ceci Edelberg At some point in my college career, I decided that junior year was the year of relationships and internships. I’ve been saying I would have a “junior-year boyfriend” and a good junior-year summer internship since I was a freshman. So far, we have been 50% successful, and my only important announcement… Continue reading Finding a Boyfriend and an Internship are Kind of the Same The post Finding a Boyfriend and an Internship are Kind of the Same appeared first on Culpwrit.

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Internal International 83

Agility PR Solutions

APRIL 14, 2024

The bleak truth is that no industry is safe from gender disparity, even in these progressive times, but it’s not necessarily clear what the core causes are of these situations (besides good ‘ol antiquated thinking, of course). But eye-opening new research from tech industry-focused nonprofit Women in CyberSecurity (WiCyS) not only reveals the state of […] The post Women in industry: Gender disparity in cybersecurity explored in new research appeared first on Agility PR Solutions.

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Industry Nonprofit Course Trends 86

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

OnePitch

APRIL 11, 2024

In the world of public relations, it’s no secret that tailoring your pitch rather than blasting out something generic is the best way to go. If you’re like us, you’ve probably considered a million ways to ensure your pitch is personalized to your target while also reflecting the value that your source or client can provide them.

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Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. “Our annual show audit proves CES is where business gets done,” said Gary Shapiro. CEO, CTA.

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Automotive Mobile Government Technology 72

Axia PR

APRIL 9, 2024

The right connections will open doors for your company, but the substance remains most crucial in earning media coverage. It's common for public relations firms to emphasize their close connections with journalists as a top selling point. The idea is that leveraging personal rapport can make it easier to pitch stories and gain coverage for clients. However, many experts argue that while relationships matter, their actual influence is limited.

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HMA Public Relations

APRIL 11, 2024

Alison Bailin is back on the blog this week to share more nuggets of wisdom on leadership from the new book, "Heart First for Emerging Leaders" by David Grossman. Take a look!

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Leadership Blogging 72

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

APRIL 14, 2024

In the digital age, when we think of innovation, we tend to think of technology as this is the arena in which the most meaningful innovations seem to happen—and by that association, it seems logical to think of tech itself as the most innovative industry. But new research reveals that this is not so—a new […] The post 2024’s leading brand innovators: Research finds CPG brands are far outpacing tech brands in innovation appeared first on Agility PR Solutions.

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Brand Branding Technology Industry 86

OnePitch

APRIL 9, 2024

Farrell Evans is a freelance journalist covering a range of topics including business, golf, history, and race. His articles have appeared in Inc., Sports Illustrated, ESPN, Bloomberg, and others.

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Sports Media 77

Prohibition

APRIL 12, 2024

In the ever-evolving landscape of social media, platforms continuously tweak features to enhance user experience and stay relevant. Recently, several major updates have captured the attention of users and marketers alike – check them out below. Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality.

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