ImPRessions - Crenshaw Communications

APRIL 11, 2024

The headlines, social posts and PR takes were fascinating. “Guyana president blasts journalist when discussing country’s oil reserves” “Stop Lecturing Me’: Indian-Origin Guyana Pres. Shuts Down BBC Journalist, Exposes West’s Hypocrisy” “BBC journalist humbled by Guyana’s president…” Last week international communications expert (and my friend) Bob Pickard posted a fascinating “train wreck” excerpt of an exchange betwee

Interviews 170

Interviews How To Media Viral 170

Agility PR Solutions

APRIL 10, 2024

A PR professional’s responsibilities span everything from writing press releases, handling crisis communications, providing strategic recommendations and so much more, but their primary goal is to earn top-tier coverage for their clients. With that, much of a PR pro’s day is spent building relationships with media to maintain a steady stream of coverage.

Crisis Communications 171

Crisis Communications Media Crisis Writing 171

Ronn Torossian

APRIL 9, 2024

In the ever-changing PR arena, traditional press releases and media pitches don’t always cut it. Every day, people all swamped with info, making it crucial for brands to shine brightly and position themselves as trusted voices. Enter thought leadership, a strategic approach that lets organizations flex their industry expertise, form meaningful connections with their target […] The post Why Thought Leadership is Good Public Relations appeared first on.

Leadership 195

Leadership Publicity Pitching Industry 195

Prowly

APRIL 9, 2024

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […] The post How To Integrate Digital PR with In-House PR Successfully appeared first on Prowly Blog.

Digital PR 151

Digital PR How To SEO Google 151

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

APRIL 11, 2024

The Unilever brand’s iconic campaign turns 20 years old this week and is still influencing Dove’s communications to this day, proving that purpose and profit are not mutually exclusive.

Marketing 120

Marketing Communications Blogging 120

NewsWhip

APRIL 15, 2024

Newsrooms… Traditionally, they’re among the most frenetic places to work. Now, with a relentless 24/7 news cycle and new social platforms constantly emerging, how do the best editors stay ahead of breaking stories? Simply put — with NewsWhip’s daily AI Digests and tailored Predictive Alerts. Why blogTO chose NewsWhip In February 2024, we spoke with Tim Shore of blogTO (a local Canadian news site based out of Toronto) about how he and his team use NewsWhip to build and prioritize their editorial

Reddit 78

Reddit Tools Instagram Analytics 78

Agility PR Solutions

APRIL 14, 2024

For business leaders today, developing effective people management skills is essential to help keep your business ahead of its competition. A good manager looks after the interests of the company as well as its personnel, wearing many hats to care for many things. Traditionally, managers only performed in supervisory roles. However, today’s dynamic work environment […] The post Today’s leaders in focus: Tips for developing effective people management skills appeared first on Agility PR Sol

Company 91

Company Trends Publicity 91

Prowly

APRIL 12, 2024

Refining PR strategies is key to making them successful. Even if you’re already a PR Pro. This article dives deep into advancing your media relations strategies, offering next-level essential tactics specifically designed for experienced public relations professionals. Use these tips to build stronger bonds with journalists, create press releases that really pop, and snag awesome […] The post Advancing Your Media Relations Strategy: Essential Tactics for Seasoned PR Pros appeared first on

Media Relations 104

Media Relations Strategy Media Blogging 104

PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic here. This is a critical year in the ongoing fight against the proliferation of misinformation and disinformation. In 2024, more than 50 countries worldwide are in election cycles. According to the World Economic Forum’s Global Risks Report 2024 , disinformation is considered the world’s top risk in the next two years and the fifth global risk

Education 94

Education Resources Interviews Study 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential.

Social Media 93

Social Media Marketing Media Storytelling 93

5W PR

APRIL 9, 2024

In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Agility PR Solutions

APRIL 14, 2024

Measuring PR success for your business is one of the fundamental steps you want to ensure as a PR professional or marketing manager. Tracking PR metrics lets you learn whether and how your PR efforts align with the business goals. So, what exactly do you measure here? To be more precise, calculating PR ROI involves […] The post Measuring PR ROI: Best practices, key metrics and top tools for demonstrating value appeared first on Agility PR Solutions.

Measurement 91

Measurement Tools Marketing Publicity 91

Prowly

APRIL 11, 2024

If you’re overwhelmed by the sheer volume of time and effort it takes to create media reports, you’re not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […] The post How to Create a Comprehensive Media Report?

Report 104

Report How To Media Data 104

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals, investors, large company employees and consumers to study stakeholder expectations in a polarized political climate.

Report 78

Report Corporate Employee Policies 78

Axia PR

APRIL 14, 2024

Grab journalists' attention, spark engagement, and get your messages opened with these tips. Getting the attention of a busy journalist is the first and most crucial step to ensuring your message stands a chance against the competition to earn media coverage. With some strategic planning and tested best practices, you can craft email subject lines that grab attention and get your pitch past the first step.

Pitching 71

Pitching Writing Media 71

5W PR

APRIL 8, 2024

The world of financial services is experiencing a seismic shift. The old days of being defined by physical spaces and a reputation for complexity are fading. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

Consumer 78

Consumer Financial Ethics Banking 78

Agility PR Solutions

APRIL 14, 2024

As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game. New research from customer engagement platform Twilio reveals that even though brands and businesses are successfully using […] The post Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable appeared first on Ag

Data 91

Data Consumer Brand Branding 91

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Prowly

APRIL 9, 2024

For every brand under the sun, it’s inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others… Not so much. Today we’ll make sure you fall […] The post 16 PR Crisis Management Examples: What (Not) to Do appeared first on Prowly Blog.

Crisis Management 104

Crisis Management Examples Crisis Internal 104

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. 1. Can you tell us what types of stories, trends or issues are on your radar now? Currently, I’m putting together a show diving into the broad scope of the Medium-Duty trucking industry. 2.

Meeting 67

Meeting Media Journalism Interviews 67

Axia PR

APRIL 9, 2024

The right connections will open doors for your company, but the substance remains most crucial in earning media coverage. It's common for public relations firms to emphasize their close connections with journalists as a top selling point. The idea is that leveraging personal rapport can make it easier to pitch stories and gain coverage for clients. However, many experts argue that while relationships matter, their actual influence is limited.

Media 83

Media Pitching Report Company 83

Culpwrit

APRIL 9, 2024

By Ceci Edelberg At some point in my college career, I decided that junior year was the year of relationships and internships. I’ve been saying I would have a “junior-year boyfriend” and a good junior-year summer internship since I was a freshman. So far, we have been 50% successful, and my only important announcement… Continue reading Finding a Boyfriend and an Internship are Kind of the Same The post Finding a Boyfriend and an Internship are Kind of the Same appeared first on Culpwrit.

Internal 83

Internal International 83

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Agility PR Solutions

APRIL 8, 2024

Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach goes beyond those borders. The outsized influence that multicultural and diverse communities have on the brand choices of mainstream […] The post 4 in 5 Gen Zers say multicultural and diverse communities largely shape brand prefe

Community 113

Community Brand Branding Advertising 113

Buzzstream

APRIL 8, 2024

Motorpoint is the UK’s leading independent retailer of nearly new and used cars. Founded in 1998, the business has 20 stores across the UK and offers customers a multichannel car-buying experience. Over the last 18 months, the business has worked to bring more of its PR functionality in-house and reduce reliance on third parties when looking to secure coverage and links.

Pitching 76

Pitching Data Examples Retail 76

OnePitch

APRIL 11, 2024

In the world of public relations, it’s no secret that tailoring your pitch rather than blasting out something generic is the best way to go. If you’re like us, you’ve probably considered a million ways to ensure your pitch is personalized to your target while also reflecting the value that your source or client can provide them.

Pitching 73

Pitching Local Media Publicity 73

HMA Public Relations

APRIL 11, 2024

Alison Bailin is back on the blog this week to share more nuggets of wisdom on leadership from the new book, "Heart First for Emerging Leaders" by David Grossman. Take a look!

Leadership 72

Leadership Blogging 72

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Culpwrit

APRIL 15, 2024

By Nikki St. Martin In today’s digital age, job seekers face not only the challenge of finding the right opportunity but also navigating through the sea of online job postings, where scammers lurk, ready to prey on the unsuspecting. As aspiring professionals, it’s paramount to equip yourselves with the knowledge and discernment necessary to… Continue reading How To Spot And Avoid A Fake Job Posting The post How To Spot And Avoid A Fake Job Posting appeared first on Culpwrit.

How To 64

How To Groups 64

Agility PR Solutions

APRIL 14, 2024

The bleak truth is that no industry is safe from gender disparity, even in these progressive times, but it’s not necessarily clear what the core causes are of these situations (besides good ‘ol antiquated thinking, of course). But eye-opening new research from tech industry-focused nonprofit Women in CyberSecurity (WiCyS) not only reveals the state of […] The post Women in industry: Gender disparity in cybersecurity explored in new research appeared first on Agility PR Solutions.

Industry 85

Industry Nonprofit Course Trends 85

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. “Our annual show audit proves CES is where business gets done,” said Gary Shapiro. CEO, CTA.

Automotive 71

Automotive Mobile Government Technology 71