3 things to ponder as you grow into your PR career

Career success can be nebulous, come in fits and starts, and require plenty of patience. Here are some important reminders for communicators who are impatient for the next step.

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Summer is intern season, and many companies are welcoming hundreds of new faces from some of the best schools in the country.

When I was an intern, I was eager to sort out my path and take advantage of opportunities in front of me. Since then, I’ve had the privilege of leading communications and marketing for some amazing brands—from innovative startups to some of the most well-known in the world. Whether you are facing the first or fifth or 10th step in your career, learning and growing should always be a goal.

Here’s what I’ve learned on my journey:

 1. Find your passion.

A lot of people think they know what they want to be, only to get there and realize it’s not what they expected. That’s OK. The key is learning what you enjoy—or don’t enjoy.

I started taking basic business and administration courses in college. Within the first semester, I knew it wasn’t for me. Business was interesting, but it didn’t tap into my creative side. I changed to computer science but, frankly, didn’t like writing code, and it wasn’t creative enough for me. I switched to communication and stumbled into a script-writing class that changed the course of my career.

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