If you’re looking to build a successful business, you need to create a loyal customer base. And one of the best ways to do that is by increasing your brand loyalty and boosting your brand’s credibility. We’ll share fifteen powerful tips that can help you do just that in this post. Let’s get started!
1. Make it about them
People love to feel important, and one of the best ways to make them feel that way is by talking directly to them. Instead of writing your blog posts in a formal tone, use words like “you” and “your.” Think about what you would want if you were reading your content for the first time, and convey that to your audience.
2. Build trust
No matter what industry you are in, building trust is essential for every business. The more trustworthy you are, the more likely people will want to use your services or buy your products. One way to build trust is by providing reliable, easy-to-understand information on using or caring for your products.
Positioning your brand as a brand that cares about protecting customer’s personal information, maintaining compliance with global standards of data protection, and restricting access to customer’s information, will allow you to gain the trust of your customer base.
Customers are more likely to trust brands that clearly explain how they can get the most out of their purchases. Share your company’s story, and be open about your values and what you’re doing to achieve them.
3. Listen to feedback
One of the worst mistakes you can make is to not listen to feedback from your customers. One of the best ways to find out what people really think about you and your business is by asking them. Asking customers who are satisfied with their purchase if they’d be willing to leave a review or testimonial on Google, Yelp or Facebook can help increase your credibility and brand loyalty. Even if the answer is no, you’re going to learn a lot more about what people think of you by asking them directly.
Your customers want to feel like they’re heard, so create an open dialogue and always aim to reply to their comments, questions, and feedback.
In a survey conducted by Databox, contributors shared that they collect customer data to improve their business and customer experience by using online tracking, social media monitoring, as well as gathering information from subscription and registration data.
Having this in mind, collect feedback through surveys, social media, and email marketing, so you can use it to make changes that will benefit your customers.
4. Go above and beyond
Always deliver more than what’s expected of you. If your customer service is lacking, then focus on improving it. If your products are high quality, make sure they stay that way. Please show your appreciation for their business by sending them personalized thank-you emails, birthday cards, and occasional gifts. They will feel appreciated and more likely to stick with you in the future. If you don’t meet your customers’ needs, they’ll find someone who will.
5. Add value
Offer freebies and valuable content with each purchase, and give customers a reason to return for more. If they feel like they’re getting nothing but the product or service, it won’t take long before they seek alternatives. To get people to switch from their current brands, you need to offer them something of value. This could be in the form of a discount, free shipping, or a loyalty program. Whatever you choose, make sure it is valuable enough that people will want to switch.
6. Show your human side
People like to feel like they’re interacting with other people, not with a faceless corporation. Share photos of your team, add personal touches to your email signature, write blog posts about drawing from personal experience and let your customers know who you are as a company. This will help people feel like they are building a personal relationship with you, and they may be more likely to stick with you in the long run.
7. Stay up to date with trends
If you want to stay ahead of the curve, you’ll need to keep up with new ways of doing things. Try out new strategies and technologies, and always be on the lookout for what’s next.
8. Know your customers
Make an effort to get to know your customers on a personal level. Share their stories, and let them know that you appreciate their business. Building a personal relationship with your customers is the key to retaining their loyalty for the long term. You can do this by regularly sharing important updates about your company through email marketing or through social media.
9. Be active on social media
To increase your brand’s exposure, you need to be engaged on all the major social media platforms. Share engaging content on LinkedIn, Twitter, Instagram, etc. that will help people connect with you. Also, make sure you reply to all comments promptly.
10. Offer promotions
Offering coupons and discounts on your website is a great way to attract new customers and keep existing ones around for longer. However, you’ll need to ensure that these promotions target the right people. Make flyers for running promotional campaigns. Don’t offer discounts to general demographics. Instead, make them exclusive to new or loyal customers.
11. Reward loyalty
Word of mouth is powerful. So please show your appreciation towards the people who refer others to your business by rewarding them for their efforts. You could give them a discount on their next purchase or even send them exclusive product samples. By offering perks to this exclusive club, you’ll make your customers feel special and appreciated. And the more appreciated they feel, the more likely they are to stick with you.
12. Use social proof
People want to hear what other people think about you and your business before they make a purchase or become loyal customers. Social proof, such as testimonials and reviews, adds credibility to your brand and lets others know that someone trusts you enough to recommend you. Social proof is essential for your final sales push. The more people hear from actual customers, the more likely they will want to use your products or services.
13. Simplify your brand
If your brand is too complicated, people will have a hard time understanding what you’re trying to say. As a result, they may turn away without even knowing what it is that you do. You may be having trouble finding new customers because they don’t know who you are or what your company does.
14. Stand out from the crowd
One way to make sure your business stands out from the competition is to offer a unique product or service. Make sure your customers know that your business offers something that others don’t, and they’ll be more likely to choose you over your competitors.
15. Stay top of mind
The best way to increase your brand loyalty and boost your brand’s credibility is by staying top of mind. This means being constantly visible to your target audience, whether it’s through online ads, social media posts, multichannel-selling, email marketing or by creating an exclusive online community. By keeping your name in front of them, you increase their chances of choosing you over your competition.
Final thoughts
Building brand loyalty around your company takes time and effort, but it’s well worth the end result. By following these tips, you should be able to create a loyal customer base that will bring in revenue for your business long after the initial sale has been made.
