5 essential traits of every content strategy

Are you having trouble producing enough content? Do you want to do more with a smaller staff?

Here are five things you can do to bolster your content offerings:

1. Assemble a diverse content marketing team.

Make sure each team member knows one another’s strengths and weaknesses. Build in processes so team members can depend on each other as you develop a diverse team of specialists, generalists and hybrids.

For example, there might be people on your content marketing team that might be very detail-oriented. These team members most likely would make better editors or proofers, and the more creative team members might be better writers or graphic designers.

Make sure you employ a wide range of skills and interests so team members can learn from one another. It’s also be helpful to have people outside the marketing department help you with your efforts.

 2. Develop a marketing technology roadmap.