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Storytelling at a Massive Scale

Onclusive

Telling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

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Storytelling or Story-selling? The Hollywood Blockbuster

The Stalwart Blog

Self-aware of its own flagrant use of product placement, the film mocks the corporate sponsorship dynamic as the dinosaur park strikes a deal to name its most recent attraction “Verizon Wireless Presents The Indomonius Rex”. This causes a supporting character to joke, they should of named it “Pepsi-saurus.”

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

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Stumbling into Tech PR

The Hoffman Agency

The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. Industry terms such as SaaS, wireless, etc., I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment.

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Stumbling into Tech PR

The Hoffman Agency

The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. Industry terms such as SaaS, wireless, etc., I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. She started the company in 2004 as a side hustle before taking it full time five years ago. From engineer to PR pro.

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.