PRSay

JANUARY 18, 2018

Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Our jobs require us to use language to tell stories, describe events and provide perspectives to help people understand the world around them. Others accept the challenge of making fewer words count.

Storytelling 146

Storytelling Tools Newspapers Pitching 146

The Hoyt Organization

JUNE 24, 2023

Storytelling serves as pivotal means to exchange experiences and propagate knowledge throughout generations with ease and openness. In public relations, it has become a powerful tool used by organizations to convey their brand or message and engage with stakeholders.

Storytelling 59

Storytelling Publicity Tools Brand 59

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

Storytelling 117

Storytelling Examples B2B Chemicals 117

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 0

Storytelling Data Communications Technology 0

Presspage

NOVEMBER 29, 2022

Not having the right tools to help navigate through the clutter creates more hurdles in the communication process. These teams are in need of a streamlined process that enables them to respond to media in a timely and consistent manner, maintain the narrative, and to focus on the proactive storytelling.

Storytelling 78

Storytelling Tourism Crisis Strategy 78

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.

Storytelling 62

Storytelling B2C B2B Consumer 62

The Hoyt Organization

NOVEMBER 24, 2023

Consequently, this shift necessitates a new narrative for public relations in 2024, where purpose-driven storytelling and authenticity take center stage. What Is Purpose-driven Storytelling? That said, the art of storytelling lies not solely in the story itself but in its narration. It’s how we engage and learn.

Storytelling 59

Storytelling Publicity Consumer Advertising 59

PRSay

JANUARY 16, 2018

Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Our jobs require us to use language to tell stories, describe events and provide perspectives to help people understand the world around them. Others accept the challenge of making fewer words count.

Storytelling 112

Storytelling Tools Newspapers Pitching 112

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Social Tools. Shareably storytelling/sharing.

Tools 120

Tools Enterprise Analytics Case Study 120

Agility PR Solutions

MARCH 12, 2019

Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions. Change creates opportunity Research and insights is clearly […].

Storytelling 126

Storytelling Consumer Tools Industry 126

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams.

Trends 333

Trends Industry Government Data 333

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. 32% added it was the brand’s storytelling. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. They’re terrific tools for PR teams because they offer a fresh way to spread a PR message, and they tend to be highly targeted.

Mobile 334

Mobile Advertising Advertising Trends 334

ReimaginePR

MAY 16, 2015

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. There have been so many new tools to learn in the last several years, it’s hard to keep up with everything. And brand storytelling feels like something anybody can do.

Storytelling 120

Storytelling Survey Corporate Course 120

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

It allows companies to highlight their unique expertise, their capabilities, and even successful customer outcomes through compelling storytelling that shapes customer opinion and perception at scale. Strategic PR delivers many benefits for adtech brands. It focuses less on products and more on their values as a business and a workplace.

Publicity 203

Publicity Marketing Advertising Advertising 203

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” To cycle back to the initial qualm raised by the communicator in my Art of Storytelling Master Class, it’s possible wordplay may confuse your readers.

Tools 138

Tools Communications Storytelling Newspapers 138

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. AI has been positioned for years as a tool for automating repetitive tasks. Here, Dorothy Crenshaw lays out what ChatGPT is and how it differs from earlier AI tools, complete with a demonstration.

Construction 182

Construction Storytelling Tools B2B 182

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

The Proactive Report

APRIL 28, 2015

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Decentralized distribution: Brand storytelling often aims to contain the content where it can be controlled.

Storytelling 100

Storytelling Tools Digital PR Course 100

Sword and the Script

NOVEMBER 19, 2019

3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? . JC: Storytelling is, in my mind, the essence of brand development. The post Storytelling is the Essence of Brand Development; Off Script No.

Storytelling 84

Storytelling Brand Branding Customer Service 84

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. Thus, PR professionals should be on the lookout for new tools for rapid-response communications.

B2B 170

B2B How To Instagram Reddit 170

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. The idea is to give kids not only the tools to build the things that they can imagine, but to also imagine the world that they can build,” says Mullick. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

Storytelling 199

Storytelling Reddit Video Creativity 199

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Buzzy news site The Messenger abruptly shuttered , leaving 300 people without jobs or any severance.

Communications 190

Communications Sports Journalism Fashion 190

PRSay

OCTOBER 28, 2020

She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. Storytelling is an essential aspect of being human and becoming humane.

Storytelling 60

Storytelling Writing Conference Radio 60

prTini

JANUARY 16, 2015

This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. What other tools are you using?

Storytelling 28

Storytelling Tools Resources Instagram 28

Reputation Us

FEBRUARY 3, 2015

In the modern business landscape, visual storytelling takes center stage. The post The Art of Your Message and Visual Storytelling appeared first on LTPR. Lately, more video e-newsletters have been rolling into my inbox. They capture my attention; but am I wasting time watching […].

Storytelling 60

Storytelling Healthcare Financial Tools 60

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Remote PR Jobs

AUGUST 16, 2023

Additionally, because pitches are less formal than press releases, they offer more flexibility in terms of messaging and storytelling. Press releases and pitches are essential tools in any PR practitioners’ wheelhouse. Both press releases and pitches have their own unique advantages in generating media coverage.

Pitching 243

Pitching SEO Storytelling Resources 243

PRSay

APRIL 23, 2024

If you’re going to do owned media, it’s about storytelling and creating that brand narrative. What has changed are the tools. “We updated the model so that it wasn’t just a list of tactics, but also activities, and what happens when you integrate them together. The model became much more strategic.” This is where things are going.”

SEO 129

SEO Measurement Television Google 129

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Here, McCracken talks with PRsay, providing valuable advice for those looking to venture into the AI arena and shedding light on how Microsoft’s own communications team leverages AI tools. 21 at 1 p.m.

Enterprise 183

Enterprise Tools Technology Privacy 183

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

Storytelling 73

Storytelling Data Communications Technology 73

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. Authentic storytelling Influencers excel at storytelling.

Social Media 78

Social Media Media Storytelling Creativity 78

Ishmael's Corner

JANUARY 20, 2015

I wrote a post over a year ago called “ Can Storytelling Differentiate a PR Agency ? ”. With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity. And the list of storytelling techniques goes on.

Storytelling 60

Storytelling Agency Interviews Communications 60