Carefully Crafted on October 17

Analytics Resources for Communications Pros + Other Links You Might Have Missed (The Weekly Cocktail)

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! 

Follow Team Geben on Twitter for more articles and resources throughout the week. Say hi and tell us what you’re reading, too!

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ICYMI, this week’s issue of A fresh AP[PR]OACH shared how PetFlow.com combines carefully crafted content with testing to become top dog in the industry + get 50 million monthly readers. 

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