Agility PR Solutions

APRIL 14, 2024

But new research reveals that this is not so—a new […] The post 2024’s leading brand innovators: Research finds CPG brands are far outpacing tech brands in innovation appeared first on Agility PR Solutions.

Brand 100

Brand Branding Technology Industry 100

Agility PR Solutions

APRIL 23, 2024

New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. What’s stressing consumers out? Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season.

Consumer 86

Consumer Brand Branding Report 86

Agility PR Solutions

NOVEMBER 19, 2023

That is why buyer persona research is important. When PR pros do in-depth buyer persona research, […] The post 3 steps for conducting buyer persona research for your business appeared first on Agility PR Solutions. People today expect businesses to know what their needs are and meet them in the best way possible.

Meeting 114

Meeting Brand Branding Publicity 114

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go She discusses a number of important ethics issues, including: How do we ethically ask questions in research? Go Gators! –

Ethics 91

Ethics How To Survey Interviews 91

Institute for Public Relations

FEBRUARY 25, 2024

Download the Full Report (PDF): Collaborators for Change ReportDownload the Press Release: Collaborators for Change Report Press Release Download Social Graphics: Collaborators for Change Report Social Graphics Special thanks to our sponsor: This IPR Signature Study is provided by the IPR Center for Diversity, Equity, and Inclusion Since America’s (..)

Communications 98

Communications Study Report Blogging 98

Agility PR Solutions

NOVEMBER 26, 2023

Well, to name a few, limited access to robust customer data insights, challenges with personalizing content, and rising above skeptical consumers’ perceptions of […] The post New customer experience trends research reveals challenges for marketers appeared first on Agility PR Solutions.

Trends 105

Trends Marketing Data Consumer 105

Agility PR Solutions

NOVEMBER 6, 2023

So which methods are advertisers using to reach this and […] The post New research reveals perceptions of ad effectiveness by age appeared first on Agility PR Solutions.

Advertising 110

Advertising Advertising Consumer Brand 110

Deirdre Breakenridge

MAY 30, 2018

If you do serious research, this quote and fact can be particularly troubling. It is the antithesis to what conducting research is all about: gaining new knowledge, establishing or confirming facts, reaffirming the results of previous work and solving problems. But all too often, no effort is put into communicating research.

Communications 171

Communications Training Education System 171

Remote PR Jobs

SEPTEMBER 25, 2023

Do Your Research, Be The Expert In addition, it is essential for PR pros to research the market sector when beginning a relationship with a startup. Take all of this research into consideration when building a come-to-market plan for the startup. Understand how competitors are positioned—the success stories and the failures.

Travel 100

Travel Education Storytelling Company 100

Deirdre Breakenridge

JUNE 4, 2019

In October 2018, I set out on a research journey to learn more about Millennial communication. Here’s a video discussing the research and a new FEEL First Test (a web app) which is coming soon. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media.

Ethics 218

Ethics Social Media Energy Interviews 218

Agility PR Solutions

NOVEMBER 20, 2023

Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions. But there’s a problem with many of these reviews—they’re fake.

Consumer 176

Consumer Brand Branding Publicity 176

Flack's Revenge

SEPTEMBER 29, 2022

We had Robin and Chris on the show to discuss the research, which is based on a survey of 500 startups, VCs, accelerators and industry analysts. Thank you, Robin and Chris, for coming on the podcast and discussing the research. You can listen to the podcast on Spotify , and other popular channels. www.schafferar.com/ssia.

How To 156

How To Enterprise YouTube Study 156

Deirdre Breakenridge

JULY 10, 2019

My FEEL First research journey continues. Although I have a few favorite research questions, there was one that yielded powerful results. Today, my research uncovers an approach that must be applied first. I started to research Millennials and their communication habits. In a nutshell, you have to FEEL First!

Ethics 177

Ethics Social Media Leadership Interviews 177

Agility PR Solutions

FEBRUARY 21, 2024

percent more than the general population, according to the latest Diverse Intelligence Series report from Nielsen, The Global […] The post New Nielsen research shows growing demand for more diverse media content to engage Black America appeared first on Agility PR Solutions.

Media 100

Media Groups Consumer Report 100

Agility PR Solutions

OCTOBER 16, 2023

As such, personal-service shops such as hair and beauty SMEs find enormous value in social […] The post New research reveals the most effective social marketing channels for beauty firms appeared first on Agility PR Solutions.

Marketing 110

Marketing Social Media Strategy Brand 110

Agility PR Solutions

FEBRUARY 18, 2024

Business leaders have been working Generative AI into their operations as a productivity and automation strategy, and company divisions, including marketing and PR, have followed suit.

Tools 120

Tools Strategy Technology Company 120

Wadds Inc.

JUNE 14, 2023

An example of applying a task-based innovation process to research management workflow. Bruno Amaral wrote in his Substack newsletter recently about research and knowledge management systems and the fragile process of building new knowledge. Each book or research paper has its own record. It immediately caught my attention.

System 98

System Knowledge Base Study Writing 98

Agility PR Solutions

SEPTEMBER 8, 2022

When new business becomes difficult in such times, new research from enterprise service management firm OTRS Group affirms […]. The post New research confirms that customer support increases loyalty in times of crisis appeared first on Agility PR Solutions.

Crisis 147

Crisis B2C Enterprise B2B 147

Agility PR Solutions

JANUARY 16, 2024

New research from […] The post The state of surveys: New research reveals new business, cultural, and social trends from 17 million users’ insights appeared first on Agility PR Solutions.

Survey 105

Survey Trends Employee Marketing 105

Agility PR Solutions

MARCH 7, 2024

With an ever-growing multitude of channels, marketing strategies and transaction options—not to mention competitors—many B2C companies might think that the odds are stacked […] The post 2024 consumer behavior trends in focus: New research examines what influences—and what de-influences—today’s purchase decisions appeared first on Agility PR Solutions. (..)

Trends 100

Trends Consumer B2C Strategy 100

Agility PR Solutions

JUNE 4, 2023

New research examines whether verified accounts see more interactions appeared first on Agility PR Solutions. Once Musk took over in 2022, verification was added to the package. For several months, Twitter leaned into a “Legacy Verification policy” that allowed […] The post Does your brand need a Twitter check mark?

Twitter 172

Twitter Policies Brand Branding 172

Agility PR Solutions

FEBRUARY 15, 2024

Any communicator worth her salt knows that video is the best medium for marketing to today’s consumers, but some video styles and platforms are better than others, depending on your audience.

Video 110

Video Strategy Marketing Consumer 110

Agility PR Solutions

DECEMBER 12, 2021

A new report from cutting-edge research firm Arizton Advisory and Intelligence affirms how market research can deliver—and why it’s a critical imperative today. It has become impossible to sell or develop a product or service without any kind of market research. Even […].

Marketing 148

Marketing Report Publicity 148

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

Social Media 147

Social Media Video Trends Viral 147

Agility PR Solutions

JANUARY 22, 2024

But new research from management consulting firm Oliver Wyman asserts that these companies are the exceptions, […] The post Generative AI use may not guarantee quick productivity gains—new research suggests these benefits are still several years away for most appeared first on Agility PR Solutions.

Company 117

Company Trends Publicity 117

Agility PR Solutions

APRIL 10, 2024

Thanks to the keenly informed and Covid-ravaged world they came of age in, this […] The post Age bias alert: New research finds 1 in 3 hiring managers say it’s not worth the trouble to hire high-maintenance Gen Z candidates appeared first on Agility PR Solutions.

Trends 100

Trends Publicity 100

Agility PR Solutions

MARCH 5, 2024

But now that they hold the position as the second-largest generation and have become a formidable force shaping current and future market trends—not to mention wielding a substantial $360 billion in buying […] The post Unlocking Gen Z’s secrets: New research seeks to unravel the mystique of this digitally adept, bleakly hopeful, but powerful (..)

Groups 114

Groups Trends Consumer Marketing 114

Agility PR Solutions

AUGUST 16, 2022

Americans are very likely to abandon a brand after a poor customer service experience, affirms a new research report from cloud-based call center platform TCN—on the other hand, they are also very likely to recommend a brand after a positive experience.

Customer Service 148

Customer Service Brand Branding Report 148

Contently - Strategy

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

B2B 94

B2B Company Survey Enterprise 94

Agility PR Solutions

OCTOBER 19, 2022

Sigi Hale, PhD was principal researcher leading a National Institute of Health-funded lab at UCLA. He left academia to enter the market research industry, and helped pioneer the behavioral science movement, leading development of breakthrough research techniques. In 2011, neuroscientist T.

Marketing 86

Marketing Industry Publicity 86

Agility PR Solutions

FEBRUARY 13, 2024

As companies around the world raced to get Generative AI deployed across their operations last year, many wondered what the consequences might be to a largely uninformed and unprepared saturation of AI use.

Data 110

Data Company Trends Publicity 110

Agility PR Solutions

FEBRUARY 9, 2023

Despite the issue’s urgency and horrific implications, new research from Singapore Management University (SMU) determines that there is no easy way to engage with the general public to communicate the risks of climate change.

Communications 86

Communications Study Publicity Brand 86

Agility PR Solutions

FEBRUARY 29, 2024

A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during the pandemic, a more activated society in the wake of events like the George […] The post Employee engagement trends to watch: New research (..)

Employee 114

Employee Trends Publicity 114

Agility PR Solutions

NOVEMBER 29, 2020

Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for consumers, far surpassing purchases being made through YouTube, Instagram and TikTok.

YouTube 148

YouTube Instagram Social Media Facebook 148

Agility PR Solutions

NOVEMBER 9, 2022

The post New agency research affirms the value of public relations services amid economic turbulence appeared first on Agility PR Solutions.

Agency 148

Agency Publicity Crisis Brand 148

Agility PR Solutions

AUGUST 20, 2023

Advertising is typically not a PR concern, but this new research from ad and product development market research platform Zappi examining advertising’s effectiveness through the pandemic and subsequent period of rising inflation offers some interesting insights into the value of creativity—and some viable takeaways for PR pros as we continue (..)

Advertising 78

Advertising Advertising Creativity Marketing 78