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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features.

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Are You Ready for the Metaverse?

PRSay

The new moniker refers to the company’s vision for how people will work and play in a virtual world, as the next phase of the internet. The metaverse will go beyond videogames to also include virtual real estate, shopping, work spaces, comedy clubs, high schools, universities and much more.

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. From startups to entrepreneurs, to real estate professionals, we are confident in saying we are your go-to PR firm. Have you ever been scrolling on Facebook and seen an ad pop up?

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. I prefer email pitches so all the conversations are in one place and I make it easy to find my email.

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Why Startups Need Press

Victorious PR

Before we get into the ‘startup’ portion of the question, let’s define PR for the purposes of this blog post, so we have a good frame of reference to move forward. But why might a startup need press? PR, or public relations, is the relationship an entity (public figure, business, etc.) has with their or its target audience.

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Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Sure, you could probably just go ahead and make a social media platform, but without a basic guide as to what you want to achieve, you’re basically just wasting internet real estate.