Writing a clean copy for successful Public Relation campaigns is very important to attract journalists as well as readers these days. It not only leaves a positive impact but also eases the readers to understand it in a better way. All your efforts may go in vain if you have important points to discuss but lack in writing skills. However, you don’t have to worry if keep these steps in your mind while writing for PR campaigns.
OPEN WITH STRONG, COMPELLING LEAD
Whenever you are creating content for PR campaigns, this is the utmost important step you should always keep in your mind. It will help you to grab the attention of readers/audience and keep them engaged throughout the release. Besides, one must follow the 5Ws & 1H formula while crafting the content.
SAY MORE WITH LESS
Not all, but many writers believe that by adding fillers and jargon would make their copy more detailed and easier for the reader to understand. However, this is a wrong perception that many are following. To make the copy better, you must cut fillers, avoid over-explanation, delete jargon. It will help you to ‘Say More with Fewer Words’.
READ YOUR COPY ALOUD
Making mistakes while writing a copy is okay but sending it without proofreading or re-reading is not. Have you ever taken out some time for editing and proofreading? If not, add this to your bucket. Reading your copy aloud before pushing it for publication will be helpful to you as it will prevent editorial disaster.
KEEP PRACTICING
Practice makes perfect, writing is no exception. No matter how frequent writer you are, making mistakes is everyone’s cup of tea. However, keep writing even if you think I am going wrong. It will help to improve your PR writing in a better way.