At the Oscars, marketers grab a share of the spotlight
Storytelling and prompt engagement after a product mention gave marketers the chance to woo viewers of the Academy Awards telecast.
The golden statuettes weren’t the only prizes at Sunday night’s Academy Awards ceremony.
As viewers’ eyes fixed upon the attendees, presenters and winners, several marketing moments grabbed attention, as well.
A night to long remember. #2019OscarsIn5Words
— The Academy (@TheAcademy) February 25, 2019
Consider two key takeaways from brand managers who netted gold of their own:
1. Focus on storytelling.
Though viewer numbers for the Academy Awards are dwindling, many marketers still delivered commercial spots to get brand messages in front of consumers.
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Tags: Academy Awards, Oscars
