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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Any pet peeves with PR people?

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Strategic Insights For Automotive Suppliers To Rock PR At CES 2024  

Bianchi Biz Blog

With over 3200 exhibitors, including 1000 startups, CES 2023 showcased the next era of innovation from transportation and mobility to digital health, sustainability, Web3, metaverse and beyond.” What this means for PR practitioners: Expect a strong auto/mobility press conference agenda and exhibitor presence at CES 2024.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

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5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Bianchi Biz Blog

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

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Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Speaking of budget, we cannot overlook the media allowance or “transportation fee” — a distinctive feature of Chinese media relations. If pitching in the U.S.

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CES2022 Top 5: Five Mistakes Automotive and Vehicle Tech Suppliers Make During CES Prep

Bianchi Biz Blog

In addition, the transportation and vehicle technology exhibit area at CES will have a new home in 2022, moving to the brand new West Hall at the Las Vegas Convention Center. Your company needs to be finalizing what big announcements, product launches, unveilings, etc. But we’re already registered! you might think.