Sword and the Script

JULY 7, 2015

There’s a certain danger, or responsibility perhaps, that goes along with storytelling. For example in the 1980s Walter Mondale launched an attack advertisement on Ronald Reagan critical of his policies toward the elderly. The post Fish Out of Water: Shark Week, Science and Storytelling appeared first on Sword and the Script.

Storytelling 60

Storytelling Film Interviews Policies 60

Remote PR Jobs

SEPTEMBER 25, 2023

While most people agree that it’s a good idea to use details to make your point in a meeting, not everyone is a good storyteller. Here are seven storytelling tips from speechwriters that will help you get your point across.

Reddit 100

Reddit Storytelling Meeting Case Study 100

Wadds Inc.

OCTOBER 9, 2022

She’s brought onboard her partner Tom, a talented video storyteller onboard, to develop a creative offer and achieve a greater equilibrium between work and family. Sarah and I debate everything from gender fluidity to a vegan lifestyle, and from economic policy to the Oxford comma. Amanda Lowe at Story has been a trailblazer for us.

Creativity 98

Creativity Policies Mobile Storytelling 98

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Cision

MARCH 22, 2017

In the session titled, “Being Human: How Personal Stories Change the World,” the importance of storytelling in the ability to connect with audiences was discussed. Disrupt by making your brand’s voice heard on a particular advocacy, policy or political issue. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Onclusive

AUGUST 22, 2017

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

MARCH 3, 2023

Propose Solutions After discussing the economic collapse the country was undergoing, Roosevelt offered several policy remedies. That’s why storytelling is at the core of everything we do. This established that while we need only fear “fear itself,” actual recovery would be tied to action and specific solutions.

Communications 106

Communications How To Banking Government 106

Landis PR

SEPTEMBER 21, 2023

It is the strategy of the organization, the policies (both internal and external) and the execution. As PR professionals, we guide our clients to support their mission through storytelling. Values-aligned is more than outcomes. What can go wrong by not being values-aligned?

Company 64

Company Employee Community Healthcare 64

Ishmael's Corner

JANUARY 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. After deep study and discourse, the FTC delivered its enforcement policy on native advertising last month. The post This Type of Sponsored Content Freaks Out the FTC appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 60

Storytelling Advertising Advertising Policies 60

Stern + Associates

AUGUST 10, 2022

Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached. “As Organizations will be better for it.” — Forbes.

Leadership 62

Leadership Storytelling Policies Groups 62

Onclusive

FEBRUARY 9, 2021

To achieve this goal, a strong PR agency partner will use a mix of communications strategies and tactics to help you better understand your audiences, contribute to and execute your strategic communications plan, and provide counsel around policy decisions, courses of action and messaging.

Agency 195

Agency Strategy Communications How To 195

Prohibition

OCTOBER 19, 2022

The campaign launched with posters displaying a Channel 4 designed government crest and fake attention-grabbing policies such as ‘Pubs to open for 24 hours a day’ and ‘Mandatory military service returns at sunrise’. The importance of storytelling in PR . What is content marketing and how can it help your business?

Social Media 118

Social Media Fashion Media Travel 118

Ishmael's Corner

JANUARY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. When the agency announced its “enforcement policy” on Dec. When the agency announced its “enforcement policy” on Dec. Techniques For Effective Business Communications. I wasn’t going to write about the FTC’s latest salvo on native advertising.

Advertising 60

Advertising Advertising Construction Storytelling 60

The Hoffman Agency

MARCH 23, 2021

Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong. Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Multimedia Development & Visual Storytelling. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research.

Training 370

Training Media Training Reputation Crisis Communications 370

Stern + Associates

APRIL 15, 2022

Anne-Marie Slaughter , CEO of New America and Former Dean of Princeton University’s School of Public and International Affairs, is a recognized authority on foreign policy , leadership, diversity and gender equality. Global Shifts Are Creating Opportunities. Interested in a Virtual or In-person Engagement?

Energy 62

Energy Government Internal International 62

Deirdre Breakenridge

JULY 10, 2019

Don’t follow anyone on social media, and they don’t post anything other than policies and products. Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk. Take a look at some of the partial responses to the statement, “I don’t like leaders who …”. Don’t have integrity and are full of hot air.

Ethics 177

Ethics Social Media Leadership Interviews 177

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. The Target team was hit hard with backlash about their policy from American Family Association and on social media.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

ReimaginePR

SEPTEMBER 5, 2015

Good for Canada is a website produced by the Canadian Centre for Policy Alternatives (CCPA). CCPA is a think tank that educates Canadians on the possibilities of alternative policies that would make for a more vibrant, healthier and sustainable Canada. Us little Reimagine PR chickens had the great fortune of working on it too.

Policies 120

Policies Education Storytelling Blogging 120

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 129

Storytelling Communications Survey Case Study 129

Sword and the Script

JUNE 18, 2019

22) “I am a storyteller and I look out for people.”. Note: “warfighter” is DoD parlance for communicating how strategy, policy and programs affect those in the field implementing that idea.]. 63) “I am a storyteller.”. 67) “I’m a storyteller.”. (click image for higher resolution). 12) “Write for businesses.”.

Employee 147

Employee Print Writing Survey 147

NewsWhip

OCTOBER 30, 2019

Though Boehringer Ingelheim has seen successful engagement on their content, it’s worth noting that per Facebook’s advertising policies, pharmaceutical companies cannot promote the sale of prescription pharmaceuticals or over the counter medicines. . Their posts, all photos, took the rest of the nine spots.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Cision

APRIL 1, 2016

Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016.

Instagram 120

Instagram Wikipedia Privacy Policies 120

Cision

JUNE 10, 2015

“Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” A word to the wise PR professional: USA Today reporters are extremely strict with their ethics policy and won’t be bought even if you try. — Robert Udowitz (@RUdowitz) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Ishmael's Corner

DECEMBER 7, 2014

Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling'

Journalism 108

Journalism Local Storytelling Policies 108

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. My first position was at the Center for Strategic and International Studies (CSIS), a foreign policy and international security think tank. As a communication professional surrounded by policy experts, I wasn’t immediately sure how I could contribute.

Policies 120

Policies Internal International Public Affairs 120

PR in High Definition

NOVEMBER 17, 2017

The policy will be particularly tight on political adverts, which will have to be fully vetted and clearly state any political intent. Honesty is the best policy – honest! Unsurprisingly, Facebook is now undergoing a major revamp. It’s not only Facebook that is hoping to clear the smoke screen around its advertising.

Policies 72

Policies Facebook Advertising Advertising 72

Cision

JUNE 22, 2015

A: You should never delete Facebook posts unless they violate terms that you have set out (and of course Facebook policy). Engagement is all about storytelling, and it is a lot easier to find those engaging stories locally. A: Look for the silver linings that make for good storytelling. FEMA is a perfect example.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Ishmael's Corner

MARCH 31, 2015

Lee’s communications over the past week or so, what emerges is a master storyteller. By storyteller, I don’t only mean the ability to tell a compelling story with a beginning, an end and twist in between … though he could do this. ” - Foreign Policy, March/April 1994. It’s incorrupt. Conversational Language.

Communications 60

Communications Storytelling Local Policies 60

Mark My Words

MARCH 13, 2017

When the BBC brought this to Facebook’s attention the site’s director of policy asked to see proof. When you have a team full of bright young storytellers this has never been easier. At the time the social media company agreed to act; yet of the hundreds of images reported only 18 were removed.

Facebook 60

Facebook Journalism Media Policies 60

Karen Freberg

JULY 3, 2021

Study your university NIL policies. ” When I was a student-athlete, being online with a website and having a different approach in my storytelling was one way I was able to stand out from my competitors. I am waiting for Ryan Reynolds to sponsor student-athletes with either Mint Mobile or HighKey keto snack products. This is key!

Analysis 80

Analysis Case Study Brand Branding 80

Newsfile

MAY 11, 2023

What is your company’s policy on mental health, diversity, inclusion and human rights? Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. To put it simply, your employees and stakeholders will be impressed.

Writing 52

Writing Energy Training Education 52

Stephen Waddington

JUNE 23, 2019

Meeker calls out the use of edited and curated images as a means of storytelling. Regulators are mandating policy such as GDPR in the EU. . #6 Tell me a story Images as a medium continue to grow on the social web and internet. More than half of the impressions generated on Twitter include an image or video. billion daily active users.

Report 81

Report YouTube Privacy Web 81