Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

Cision

JUNE 1, 2015

Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. Establishing outcomes and audience profiles is crucial to PR measurement success. PR measurement and refinement never end.

Measurement 120

Measurement Data Tools Instagram 120

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” The Contently paper focuses in on three ideal measures: 1.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

MARCH 26, 2024

It’s on the company to underline the robust security measures it’s put in place. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers. Make use of relevant hashtags to take part in industry discussions and extend the company’s reach.

Strategy 78

Strategy Privacy Financial Guidelines 78

Katie Paine's Measurement Blog

FEBRUARY 22, 2016

Thinking of commissioning trust measurement or research? Review the IPR White Paper, “Guidelines for Measuring Trust.” Define the timeline for the trust measurement effort. The post A Trust Measurement Checklist appeared first on Paine Publishing. What are the […]. What are the […].

Measurement 40

Measurement Guidelines Data Writing 40

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. The quality of queries changed too as the web evolved.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review.

Ethics 110

Ethics Industry Publicity Analysis 110

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. Consequently, communicators should reassess which model they’re using to measure PR, especially if they consider defending their budget a top priority. Measure the impact of one channel on another. Improve consumer personalization.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Read the free white paper today! The Right Team. The Right Goals.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. They’re measurable. Fewer, clearer objectives always beat vague or sweeping ones. They’re actionable. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. The writer turns the paper around quickly, but then it spends weeks in the review and approval process. It’s assigned to a writer with strict orders that you need it yesterday. That’s not marketing.”

B2B 78

B2B eBook Survey Report 78

Cision

OCTOBER 6, 2016

It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. Have a great but technical white paper? This helps you measure how a campaign or individual piece of content performs. Check out our PR measurement tool. Realistic goals and metrics are at the center of that effort. Get granular with tracking. Derek Lyons.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. A good content calendar is like a roadmap that helps a brand tell its story.

How To 259

How To Social Media Product Launch Construction 259

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

MAY 30, 2015

Here are three rules-based models to consider when creating your PR measurement strategy. Click here for our free white paper “How to Measure PR in a Multi-Touch Attribution Model!”. Its simplicity provides an opportunity to get into a data-driven mindset without inundating them with too many new concepts.

Data-Driven PR 120

Data-Driven PR Data Strategy Measurement 120

Solo PR Pro

SEPTEMBER 12, 2017

Rather than debating if the press release is dead or the media market is viable, we should be seeking how to align our programs against the goals clients care about and be able to accurately measure success. New: The lead ad that we ran resulted in 300 downloads of our product white paper.

Measurement 49

Measurement Report Analytics Google 49

Cision

JUNE 27, 2015

Data drives PR measurement. Click here for our latest white paper today! Don’t keep accomplishments locked up behind the scenes after a crisis hits. Further, if you follow through with your mid-crisis promises, you’ll be more likely to increase customer loyalty and engagement. Review metrics.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

APRIL 25, 2015

Get our free “Outside-The-Box Content Marketing for PR” white paper now! Measure your results. Measurement can often be the toughest part of any content marketing campaign. This will help you stay focused and give you base for Step 3. Want to stand out with standout content?

Film 120

Film Content Marketing Analytics Measurement 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Click here for our free “Outside-The-Box Content Marketing for PR” white paper! Measure everything, too. Not long ago, we had a blog post that described five outside-the-box content marketing ideas.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. consumers are frustrated with the decision to go with chip-and-signature security measures. Check out our latest white paper today! New security measures cannot work properly until the technology can be used as intended. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. Only about one in five marketers (18%) runs campaigns for more than six months and 20% report on results beyond six months.

B2B 146

B2B Marketing Survey Creativity 146

Cision

FEBRUARY 12, 2016

Ask for quantifiable goals with defined, measurable metrics so you can point back to the progress each department has made and discover how social has impacted your business strategy. Get our free white paper to learn how! Looking to update your social strategy?

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

JULY 7, 2015

Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. What will being there accomplish?

Pinterest 120

Pinterest Measurement Exercises Travel 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

APRIL 14, 2015

Measure What Matters. Ah, measurement, a PR pro’s favorite subject. Just keep in mind that just because you can measure it, doesn’t mean you should. Kerins and his team don’t measure success by looking at reach or how many clips they’ve generated. You can tweak them as you go along. Want to do media relations better?

Media Relations 120

Media Relations Media Pitching Measurement 120

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Cision

NOVEMBER 10, 2015

Get our recent white paper today! Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts. While small percentages may not look all that impressive on paper, incremental improvements make a huge difference, Jeni stated. Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

DECEMBER 12, 2015

A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Current events could make for great examples in evergreen content, like white papers or tip sheets, down the line. Why Are You Writing? Instead, recycle and reuse the key takeaways in another format.

Journalism 120

Journalism Brand Branding Writing 120