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The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change.  Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.  That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. They are now at around $16. Lee Odden.

Where Earned Media Belongs in the Content Marketing Mix

Spin Sucks

In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing. The post Where Earned Media Belongs in the Content Marketing Mix appeared first on Spin Sucks.

Five Reasons Communicators are Frustrated and Lonely

Spin Sucks

The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks. entrepreneur Professional Development communications industry lonely at the top marketing in the round pr industry silos

Solving the Challenge of Targeting the Right Media and Influencers


With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully. However, with an ever-growing sphere of influence, it’s never been more complicated for these communicators and PR professionals to understand who impacts the opinions of their audience most. Learn more about the Five Truths of Modern Media Targeting and download the newest guide today.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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The Fireside Chat: Artificial Intelligence with Christopher Penn

Spin Sucks

On this month's Fireside Chat, Gini Dietrich and Christopher Penn discuss artificial intelligence, what it means for communicators, and what to expect in the next three to five years. The post The Fireside Chat: Artificial Intelligence with Christopher Penn appeared first on Spin Sucks. Communication The Fireside Chat Christopher Penn digital legos fireside chat ibm watson inbound watson

How to Leverage Your HARO Earned Media Placements


You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Now what? Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. You want to reach new audiences through the publication, but be sure you don’t neglect your existing audiences in the process! Share it on social media. In addition to gaining the attention of new prospective customers, sharing any placements with your current followers also helps drive engagement. Approximately

Why I’ve decided to break one of my golden social media rules

Communications Conversations

When it comes to personal and professional social media use (and those are the same for me), up until about two weeks ago, I had to big rules. #1: Never discuss religion. #2: Never discuss politics. As a consultant, I saw no upside to discussing either in a public forum. For one, there are so many extreme views shared on social media. Or, a potential client. Would that really drive a client away?

3 ways to impress execs with social media metrics


No audience affects your job security more than your own leadership team. That’s why presenting campaign results to executives may be a communicator’s most essential skill. It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. 

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

16 ways to prove your design expertise

PR Daily


Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.


Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. But that’s where the similarities end. Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other? So, it’s curate versus capture.

Your Marketing Predecessor was Probably a Hot Mess [UML]

Sword and the Script

In 2007 the unit I was supporting in Iraq was going home – but not before a short period of overlap with the replacements. That period lasted one or two weeks over a multifaceted process the military calls a “relief in place” and a “transfer of authority.” This was done so the troops leaving, could show the troops coming in, how to get things done safely. Things were about to change. Talk to Us!

Employees Rule

6 A.M.

2017 Edelman Trust Barometer employee engagement employees Richard Edelman

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

3 ways to increase your Snapchat reach and ROI

PR Daily

Snapchat is now the fastest-growing social media network ever, yet it’s one of the more puzzling platforms for communicators. Here are three simple ways to expand your audience and boost ROI on this booming app: 1. Find Snapchat influencers. Tapping into their sizable followings can help you break into the platform or reach bigger audiences if you’re already snapping. Where do you find them?

How to Create a Commitment to Lifelong Learning

Spin Sucks

There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too. The post How to Create a Commitment to Lifelong Learning appeared first on Spin Sucks.

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Finding Hope in Media Hype: The Challenges of Crisis Communications During Disease Outbreaks


Download (PDF): Finding Hope in Media Hype: The Challenges of Crisis Communications During Disease Outbreaks. Shelley Aylesworth-Spink, Ph.D. Principal Lecturer in Public Relations and Advertising. Westminster School of Media, Arts and Design. University of Westminster. Abstract. Executive Summary. Yet these actions can sometimes prove insufficient or head in a wrong direction. Introduction. 2016).

Crisis Communications - Uber Style

The Stalwart Blog

Whether you're a fan or not, Uber employed the right plan for their recent sexual harassment scandal. See what Stalwart Communications Founder David Oates says companies can learn from it

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Celebrating & Sustaining the History of African-American Media


It’s no secret that our country is becoming increasingly diverse. By the year 2055, experts predict the United States will no longer have a single racial or ethnic majority , and this growth is leading many public relations practitioners to rethink the way we approach multi-cultural audiences. As we work to ensure the voices, stories and perspectives of people of color are represented appropriately, it is imperative that PR professionals make African-American media — whether broadcast, print or digital — a cornerstone of their communications strategy. Johnny Smith Jr. DuBois

10 tenets of outstanding PR strategies

PR Daily

Throughout my career I’ve written, read and edited countless public relations plans, and I am quite certain each one contained the essential planning elements—objectives, strategies, tactics and metrics. Over the years I have come to include another element for every plan, principles. Where do you start? Know your audience. Establish a foundation that’s grounded in insights. What do they do well?

Seven Simple Steps to Start Writing that Book Now

Spin Sucks

Have you been thinking about writing a book? It's an extremely gratifying experience, and also an incredibly daunting one. It's challenging to sit in front of a blank screen and start knocking out the words. David J.P. Fisher has a step-by-step process to help you become an author. The post Seven Simple Steps to Start Writing that Book Now appeared first on Spin Sucks.

5 functionalities every PR person wish LinkedIn had

Communications Conversations

I spend a lot of time in LinkedIn these days. A lot of it is for research reasons–for this blog, for my Talking Points e-newsletter, for clients, and for the Talking Points Podcast. But, the other half of it is for client work. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Invest in Your Professional Development or Lose Your Job

PR Expanded

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Here we are, the second month of the year is almost gone. That begs the question how are you doing against your PR professional development goals you set (I hope) in January? It’s so easy to get wrapped up in our day-to-day busyness. Plus you have no time, zero. Don’t believe me? Should I continue?

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

The popular technology news site TechCrunch recently announced it was curtailing contributed content.  It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change?  For every gem, there were increasingly a lot of rocks. See these related posts: Marketing Strategy: The Looming Knowledge Crisis. Give our services a try.  Talk to Us!

9 PR lessons from ‘Best Picture’ Oscar nominees

PR Daily

The nine films nominated for best picture at this year’s Academy Awards differ in genres and plots, but all share one important element: They all tell great stories. For PR pros, that’s also one of the most important aspects of the job. Arrival”. The PR takeaway: Don't assume. With any form of communication, there is always a chance that things may get lost or misinterpreted in translation. Lion”.

Four Client Communication Rules that Will Grow Your Business

Spin Sucks

Client communication is the most important communication strategies we develop as PR pros. Laura Petrolino explains why these four rules of successful client communication will help you stay on the right track and grow your business. The post Four Client Communication Rules that Will Grow Your Business appeared first on Spin Sucks.

We're hiring for an Account Director: are you up for the challenge?

The Blueballroom

We’re hiring! Yes, lots of us at theblueballroom are shouting it from the rooftops as we need to hire well. But what does hiring well look like for our Account Director role? This is a job I’ve done. It’s a job I love. It’s a job I’m still doing, some of the time. It’s a job that needs bravery, humility, trust, confidence, passion, creativity, calm, leadership and, above all, a listening ear.

Don’t Ask Your PR Agency These Questions

ImPRessions - Crenshaw Communications

Determining that a public relations firm has the right chops for the job is just the beginning in a quest to find the right PR partner. It’s not enough for a prospective agency to look good “on paper.” ” The two companies now need to delve into each other’s goals and capabilities to see if the fit is right. Others are more worthwhile. How much should we budget for PR? 

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B PR Sense

B2B content marketing without visual content has become the ignored stepchild of content marketing. It lurks in the corners and doesn't gain the limelight. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals. Do you hold back from investing in visual content for fear of complicated programs and a large investment? Fear no more! Visual content creation is easier -- and more essential -- than ever before. You’ve probably heard it before -- visuals are a must in the content marketing arena. It was true then, and it only increases in value over time. Canva.

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15 tips for improving your photos and videos

PR Daily

Communicators tend to think of themselves as wordsmiths, whether it's writing press releases or cranking out stories for the intranet. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. The question is how to take better pictures? Yes, by all means, hire a pro if you possibly can. Get closer. Shoot more.

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Email Marketing Best Practices from Annoying Viagra Spam

Spin Sucks

We are all overwhelmed by the number of spam emails we receive on a daily basis. As a marketer you must make sure you won't spam the people whose attention you are looking to capture. Here are some email marketing best practices to keep in mind. The post Email Marketing Best Practices from Annoying Viagra Spam appeared first on Spin Sucks.