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8 Tools to Use When Creating Local Content Strategies

Prowly

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

Local 192
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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331
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Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

Prowly

While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market. The post Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy appeared first on Prowly Magazine.

Local 99
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Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy

Prowly

While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market. The post Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy appeared first on Prowly Magazine.

Local 80
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Public Relations Skills

PR for Anyone

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). A hook is as simple as what you see on a magazine cover.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

Local habits are what cannot be seen at first glance. However, despite certain cultural differences, we think of PR on a global scale, not locally, thanks to social media. Is there a difference in the way PR specialists from different parts of the world define the changes and adapt to them and where?

Meeting 98
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Media Alert Or Press Release? PR Tips

ImPRessions - Crenshaw Communications

Or, it may well be a local announcement, or a highly visual one, so plan accordingly. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. . Since an alert is essentially an invitation to cover an announcement or event, you will consider how exclusive it is.

Media 296