How to nail your next media interview

Related: In a Brand Crisis, Should You Turn to Social Media Marketing or PR?

Fortunately, tackling media interviews with finesse is a skill you can develop over time. In the 15 years that I’ve spent working with founders and corporate executives, I’ve seen clients grow from press-shy speakers into savvy media operators. When done correctly, the interview process can be a win-win for all sides.

Here’s a tip sheet to help you nail your next interview:

1. Speak in “tweetables”

One of the biggest mistakes I see spokespeople make is rattling off long responses and hoping a reporter will catch the “best parts” and use that in their story. In reality, even the fastest typers and note-takers aren’t able to perfectly transcribe every word you say, particularly when they’re busy processing your thoughts and formulating a follow-up question at the same time. However, when you speak in short, clear and concise sentences, your interviewer is more likely to understand you, reducing the risk of your messages being misconstrued or taken out of context.