Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.

B2B 170

B2B Brand Branding Education 170

Ethical Voices

JUNE 12, 2023

When you call it the ACA and you describe it to them, “This means that you get health insurance and you don’t have to worry about going to see a doctor.” It’s interesting because when we talk about the Affordable Care Act and you call it Obamacare, people are against it. They are probably going to support it.

Ethics 69

Ethics Storytelling Communications Training 69

Communications Conversations

SEPTEMBER 21, 2021

I’ve never worked directly with Gabby, but if I were judging from her LinkedIn content, I would say she’s most likely crushing it at Prime when it comes to storytelling. As director of comms, newsroom and social media for the biggest insurance company on earth, Angela has a big job. Her approach is just right.

Social Media 146

Social Media Marketing Media Insurance 146

Stern + Associates

MARCH 3, 2023

FDR’s reform program would include federal banking and stock market regulations, Social Security and unemployment insurance, and a transformation of expectations the people have of the government. That’s why storytelling is at the core of everything we do. As important as establishing the problem is, the news is full of problems.

Communications 106

Communications How To Banking Government 106

Stephen Waddington

JULY 16, 2021

This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5.

Publicity 199

Publicity Government Crisis Employee 199

ReimaginePR

APRIL 4, 2015

We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. My point is: While this post may not be about brand storytelling or PR, it is living proof that people want to share the stories about good businesses that do all the right things when you need them to.

Insurance 120

Insurance Insurance Real Estate Hotels 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Today, the San Francisco-based firm employs 115 full-time staff, all of whom receive benefits like health insurance and free pizza. The exercise will help you become a better storyteller yourself and prepare you the next time you have some good news to share. In all workplaces, there are positive stories to share.

Airlines 147

Airlines Insurance Insurance Viral 147

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. The ACA changed all that by saying health insurance should be paying for the pumps.

Agency 54

Agency Healthcare Interviews Insurance 54

Mindful Marketing

JUNE 15, 2015

We’re a small shop (12 full time people) that specializes in working with large regional or national clients in the financial sector (banks, credit unions, financial advisors, insurance, etc.) I think storytelling is most appealing and effective when you figure out the human/emotional element in the story.

Interviews 50

Interviews Marketing Financial Insurance 50

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? KeynoteSpeaker #ConferenceSpeaker #BusinessMotivationalSpeaker #WomenInBusiness #FinancialServices #Insurance #SocialSelling #SocialMediaSpeaker #FinancialPlanning #Banking #LinkedInTrainer #DigitalMarketing. Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. If you enjoyed this post, you might also like: Storytelling is the Essence of Brand Development; Off Script No. Thank you, Stacey, for sharing your ideas!

Marketing 79

Marketing Data Wireless Industry 79

PR Job Coach

NOVEMBER 3, 2010

So you say, “how do I become visible and what can do insure a visible presence in cyberspace?” So employ the art of storytelling in your blog as a way to make it interesting and compelling. Is the resume a relic of the past. The short answer is no. But the resume today is only one of several means of highlighting you as a brand.

Engineering 176

Engineering LinkedIn Google Insurance 176

Solo PR Pro

JANUARY 10, 2017

Freshbooks does a nice job of storytelling in their explainer video. . This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling. Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. Client information.

Video 40

Video Strategy SMB Marketing 40

PRSay

FEBRUARY 6, 2024

Vision Service Plan pays ophthalmologists $75 to share their stories about working with the insurer. Weight Watchers stacks cards by the scale before meetings asking members to share their stories. What stories would you get, if only you asked for them? What was the solution you used?

Writing 192

Writing Insurance Insurance Construction 192

NewsWhip

JUNE 10, 2021

We’d never have insurance. 18: The future of storytelling in healthcare communications. And I think that’s the key there is nothing would ever change if people weren’t at least a little willing to take risks, right? Chris: Yeah. Ben: So, one last question before we turn the forum public, I guess. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

MAY 28, 2019

Scott also took us through a current case history by classic car insurer Hagerty, which has built an impressive fanship by creating online forums, special experiences, and generally tapping into the passion of car collectors. But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity.

Brand 249

Brand Branding Insurance Insurance 249

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. It’s alot like buying life insurance or putting money into an emergency savings account. But really answering a reporter’s phone call is a small fraction of their day. A lot of things. That’s how you build trust.

Media 112

Media Journalism Report Video 112

The Hoffman Agency

MARCH 10, 2017

Consider who your target audience is — in this case, it is the maritime industry business owners — and explore topics like maritime business marketing, financing, or even insurance, which can significantly open up your content sandbox. If you package it with the right storytelling foil, the community might be more receptive to it.

B2B 49

B2B Social Media Strategy Media 49

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Scott Public Relations

NOVEMBER 10, 2022

Yes, we know storytelling has been a communications mantra for some time. The week that 27 million Americans lost their health insurance, how many lost their coverage in other countries? What was the fate of those without insurance, and without jobs, if they got sick? Tell stories. Tell the stories of those who’ve been hurt.

How To 52

How To Insurance Insurance Ethics 52

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Internal meets external comms: Zurich Insurance In the past 10 years organisations have slowly shifted from trying to lock down employee social media activity to promoting policies and procedures that actively promote its use. It’s a recommended listen. ??

Tools 69

Tools Insurance Insurance Handbook 69