Infographic: Are marketers fibbing about social media video efforts?

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? This graphic can guide your efforts.

Marketers talk a big game when it comes to social media video.

The medium dominates digital feeds and is a powerful way to tell your client’s or organization’s story. It can lead to increased engagement, brand visibility, web traffic, leads and revenue.

Most brand managers say it’s essential, but are they really giving it as much attention as they claim?

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