Infographic: How to optimize your social media images

Key design principles can help viewers find what’s important in your image and make sure your online content is working smarter, as well as harder. Consider these insights.

Are your social media followers seeing what you want them to see?

Good design helps viewers recognize what is important in your content. Lines, balance and color can draw the eye to a focal point—or used improperly, they can lead to confusion.

Images and visual marketing are incredibly important elements of social media messaging. Including images can increase recall by 65 percent, and articles with good visuals garner 94 percent more views.

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