Infographic: The true value of business communications

You might be adept at sharing external messages, but nailing the messaging to internal audiences can be just as crucial for your bottom line. Here are some mistakes to avoid.

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Ragan Insider Content

Engaging with employees is becoming more and more important for external communicators.

Employees are crucial brand ambassadors, subject matter experts and resources for delivering key messages. Plus, any internal culture problem can quickly spiral into a public crisis. 

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