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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

There are three simple ways to measure the value of PR this year. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. The post How To Measure The “Hidden” Value Of PR Work: Contextual Value appeared first on Crenshaw Communications.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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How to Measure Brand Equity: Step-by-Step Guide

Prowly

But to find out if your efforts are paying off, you need to […] The post How to Measure Brand Equity: Step-by-Step Guide appeared first on Prowly Blog. While it may sound counter-intuitive, investing in your brand is the smartest thing to do at the moment.

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Measuring the Success and ROI of Your Press Releases | Business Wire Blog

Business Wire

What metrics are important for measuring your results? How can you prove the value of your announcements? As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress - but it does have the capacity to create a massive business impact. As PR professionals, we constantly find ourselves having to sell “why we need PR” to our executives.

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Demystifying PR Measurement

Onclusive

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. Time: 12:00 PM EST. The post Demystifying PR Measurement appeared first on Onclusive.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Supercharge Your ESG Content This Libra Season

We also cover: What stakeholders want to see in your organization’s ESG communication Data from the 3BL platform on what content audiences are reading the most Insights on recent ESG communication trends and how to maximize the impact of your content And how Libra’s harmonious nature is driving a push for meaningful and measurable progress from business (..)