Stephen Waddington

APRIL 21, 2021

The PRCA has published guidelines to help communicators improve the accessibility of their communication. Download the guidelines: PDF version Accessible Word version Accessibility is a societal issue According to the World Health Organisation, one in eight people has some form of disability.

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Guidelines Communications Tools Case Study 136

Agility PR Solutions

OCTOBER 2, 2023

The Federal Trade Commission (FTC) has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online reviews for the first time in 14 years—essentially since long before these practices became widely used components of successful marketing strategies.

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Agility PR Solutions

NOVEMBER 9, 2023

But some important news stories grabbed a lot of interest, including posts about critical topics like why 2023 has been such a tough year for comms news business, […] The post ICYMI: Bulldog’s Top 10 posts in October tackled topics like comms pros’ tough year for new business and new FTC content guidelines appeared first on Agility PR Solutions. (..)

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Agility PR Solutions

APRIL 15, 2020

The post Consumers heeding COVID guidelines, but how have perceptions changed? New research from consumer intent firm Prosper Insights and Analytics points to several social and shopping behavioral changes that consumers have made since March when a national emergency was declared concerning the novel coronavirus disease outbreak.

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Shift Communications

OCTOBER 3, 2016

Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow. cta] The post 6 Guidelines for Social Media Tragedy Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

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Agility PR Solutions

JUNE 18, 2019

The post 5 guidelines marketers need to explore in 2019 appeared first on Agility PR Solutions. Different rules apply for different industries, as well as diverse types and sizes of businesses. While the best solution that one can offer is to gather as much […].

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Cision

JULY 7, 2015

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. However, “#sweeps” doesn’t cut it. Avoid Crackdowns.

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Agility PR Solutions

JUNE 5, 2019

The post To battle influencer fraud, brand and marketing coalition releases industry’s first guidelines appeared first on Agility PR Solutions.

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Guidelines Brand Branding Marketing 101

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

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Cision

SEPTEMBER 24, 2020

The latest roundup includes digital security tips for journalists as well as writing guidelines. It's time for our quarterly review of AP Style rules that you may need a refresher on.

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Prowly

FEBRUARY 2, 2024

Most press releases follow industry standards and guidelines. A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. If you want journalists, editors, bloggers, and influencers to notice yours, there are certain best practices to follow.

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Guidelines Blogging Industry Writing 118

Agility PR Solutions

MARCH 17, 2024

Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking.

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Guidelines Company Technology Trends 110

Prowly

FEBRUARY 26, 2024

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department.

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Social Media Examples Guidelines Media 104

Ronn Torossian

MAY 18, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The rapid changes in technology have brought about rapid changes in customer demands and behavior. The post What Exactly Is Conversational Marketing?

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Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

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5W PR

NOVEMBER 24, 2023

Ethical guidelines Establish ethical guidelines for AI development and usage. These guidelines should emphasize fairness, equity, and accountability. Model transparency Develop transparent AI models that explain their decision-making processes. Interpretability helps identify sources of bias and how they influence outcomes.

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Axia PR

DECEMBER 1, 2023

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

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Guidelines Banking Ethics Crisis Communications 71

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. The consultation was distilled into our IDS ethical content guidelines 2021. Our hope is that by sharing our process and guidelines we have created we can support other organisations to take action.

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PR Fuel

MARCH 19, 2023

In fact, 85% of organizations have their brand guidelines readily available. Statistics reveal that branding consistency can raise a small business’s revenue by 20%. If you want to grow your business, you need to build a brand. Building a brand is much s.

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Mindful Marketing

FEBRUARY 4, 2024

Despite my decades of driving experience, I’m no expert on road signs, so I reached out to a few people in my home state of Pennsylvania who are well-qualified to address the FHWA’s new guidelines. The source of the latter guidelines is mainly the Pennsylvania Department of Transportation, or PennDOT.

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Guidelines Transportation Creativity Airlines 94

5W PR

JUNE 9, 2023

Providing Clear Brand Guidelines Clear guidelines are necessary for brand ambassadors to maintain consistent messaging and representation. These guidelines should include the brand’s key values, tone of voice, visual aesthetics, and specific content requirements. User-generated content is a powerful tool for brands.

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Brand Branding How To Guidelines 88

Onclusive

APRIL 22, 2021

Prepare draft messages and content guidelines. It is also necessary to develop content guidelines and policies that provide clear instructions for crisis communications. Create and train a crisis response team. Navigating a crisis is not a solo race—it’s a team sport. Keep your plan up-to-date and practice often.

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Cision

MARCH 30, 2020

Be sure it falls within PR Newswire's guidelines for publishing first. Crafting a COVID-19 related press release?

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Guidelines How To 156

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

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PRSay

JUNE 9, 2022

Terrorism and terrorist should only be used when attributed to authorities, AP’s revised guidelines say. Critical race theory should be explained when used as a phrase and not abbreviated as CRT, political-news website TheHill.com reports on the AP’s new guidelines. Instead, describe specific actions being perpetrated.

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Guidelines Storytelling Report Community 115

Deirdre Breakenridge

SEPTEMBER 12, 2018

It’s important to be aware of the history preceding today’s ethical guidelines as provided by the Public Relations Society of America , the Chartered Institute of Public Relations , and other professional societies. But he also gives a good argument for the value of education in the process of professional development.

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ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

Here, then are some guidelines for an effective public apology. She then issued a statement of apology blaming her actions on her recent divorce, saying that she “fell short of her values.” ” It was a hamhanded and somewhat baffling response that seemed to skirt the real issue.

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Buzzstream

JANUARY 26, 2024

April 2024 – Google will begin rejecting a percentage of bulk senders’ emails that don’t meet the guidelines. Minimizing Spam According to the New Guidelines If you’re following best practices, you’re unlikely to encounter spam complaint issues. They’ll gradually increase the rejection rate over time.

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Google Guidelines SEO Reputation 133

Axia PR

DECEMBER 21, 2021

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

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Privacy Data Guidelines Marketing 117

Prohibition

DECEMBER 12, 2023

Don’t neglect brand guidelines. Again, be sure to double check whether the content your tool has produced aligns with your brand guidelines. However, to ensure you’re getting the most out of these tools, it’s a good idea to be concise in your prompts and follow these guidelines. Don’t overlook context.

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Guidelines B2C Tools Creativity 62

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

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Ethics Employee Guidelines Communications 118

Cision

SEPTEMBER 13, 2017

 3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. Or Question Quinn, who has tons of inquiries she wants to be answered before she will buy.

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Buchanan PR

APRIL 1, 2024

Further Reading On SGE : Supercharging Search with Generative AI [link] on EEAT : Search Quality Rater Guidelines [link] If you want to learn more about EEAT, you can follow the links in Google’s Search Quality Raters Guidelines which were updated in late 2023.

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Engineering Google SEO Guidelines 85

5W PR

OCTOBER 2, 2023

Adhering to ethical guidelines helps PR professionals avoid legal pitfalls that can arise from misleading or dishonest communication. Avoiding misrepresentation Ethical PR guidelines prevent misrepresentation and manipulation. Legal compliance Ethical PR practices often align with legal requirements.

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Ethics Guidelines Reputation Privacy 88

Agility PR Solutions

APRIL 8, 2020

SEO is critical to ensuring a business can be found online, which is more important than ever given recent social distancing guidelines closing physical stores. But according to new research from business news and how-to website The Manifest, just 30 percent of small businesses use search engine optimization.

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SEO Strategy Guidelines Small Business 150

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

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Privacy Ethics Guidelines System 64

HMA Public Relations

AUGUST 18, 2021

Social media is now such a part of everyday personal and professional life that we may sometimes forget why it is important to create policies and guidelines for using these powerful platforms in the business world. Hear more on this week's episode of #CSOM!

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