In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it.

What is Google Primer?

Google realized that not all first-time marketers know the ins and outs of online business promotion, so it developed and released Primer with these start-up companies in mind.

Google Primer is a collection of teaching tools, such as online lessons, quizzes, and quick tips, that address the basics of online marketing and business promotion. Google Primer currently covers three subject areas:

  • Search engine marketing, which addresses how to increase visibility in search engine results through advertising, key words, and optimization;
  • Content marketing, which addresses how to use online media and content to reach out to new clients and retain existing customers; and
  • How to get media coverage and public exposure for an up-and-coming business.

Google will expand on these initial marketing lessons, and has plans to add additional online marketing topics as well.

Who Can Use Google Primer?

Google Primer is currently only available for iOS platforms, and works best with versions iOS 7 and above. Users of iOS phones can download the app for free in the iTunes Store.

People with Android platforms can ask Google to send a notification email when Primer is available for Android platforms.

What Does Google Primer Give Marketers?

Google Primer’s lessons are short, succinct, and accessible. It is even accessible off-line.

The lessons are short so that the user can sneak in a session during spare moments or on the go. Furthermore, new marketers can more easily grasp main ideas because the brevity of each topic keeps “fluffer” information out, and the most relevant information in.

Google hopes that this app will bring newer marketing professionals up to speed with the industry leaders, so it starts at the very beginning. Google Primer does not include technical language, and it takes complex marketing ideas and conveys the ideas in unpretentious, layman’s terms.

Where Does Google Get Its Information?

Google developed Primer with the help of industry leaders and researchers. Thus, marketing rookies can rest assured that the information presented through Google Primer is tried and true advice from industry experts.

Bottom Line

Google Primer is a great learning tool for newbie internet marketing professionals, and even for professionals that are looking for a refresher course.

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Ronn Torossian is the Founder & Chairman of 5W Public Relations, one of the largest independently owned PR firms in the United States. Since founding 5WPR in 2003, he has led the company's growth and vision, with the agency earning accolades including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, one of Inc. Magazine's Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected public relations executives. Throughout his career he has advised leading and high-growth businesses, organizations, leaders and boards across corporate, technology and consumer industries. Torossian is known as one of the country's foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. Torossian's strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, Metropolitan Magazine's Most Influential New Yorker, and a recipient of Crain's New York Most Notable in Marketing & PR. Outside of 5W, Torossian serves as a business advisor to and investor in multiple early stage businesses across the media, B2B and B2C landscape. Torossian is the proud father of two daughters. He is an active member of the Young Presidents Organization (YPO) and a board member of multiple not for profit organizations.