8 branding tips to close out 2018
As PR and marketing pros enter the final quarter of the year, many are looking for a big push to reach the holidays on a high note. Here are some things to keep in mind.
A lot of companies back off their communications activities during the summer.
It’s hot out, people are on vacation and it’s hard to grab attention. However, Labor Day is in the rear-view mirror, so if you’ve continued to kick back on your communications efforts this past week, it’s time to get it back in gear.
Here are some lessons to keep in mind as you head into autumn and try to put a bow on your year:
1. Everything is a brand.
At one time, brand-building was solely the purview of advertising firms or pure-play marketers and referred only to a product or the company behind it. Now brand representatives include the company CEO and everyone who ever comes in contact with a customer or the general public.
As a result, communications executives are now also stewards of the brand and ensure that the media not only gets the quote right, but that they understand what a brand believes.
2. Authenticity matters.
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