Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

Also: NBC affiliate apologizes for delayed tornado report, Always’ more-inclusive packaging, Nike chief resigns, and PR pros’ favorite platforms for personal branding and networking.

Ragan Insider Premium Content
Ragan Insider Content

Good morning, PR pros:

NBC affiliate KXAS has apologized, saying it “made a mistake” by not interrupting its broadcast of the Eagles-Cowboys football game to air a tornado warning for the Dallas-Fort Worth area.

The team delayed its announcement for six minutes—and two minutes after the National Weather Service called the tornado a “life-threatening” situation, according to The Washington Post.

In a statement, the Texas news station said:

… Our meteorologists were also streaming live weather coverage throughout the evening on our site, NBCDFW.com. We also alerted the football audience to our weather livestream throughout the game.

When it comes to dealing with severe weather, we know that seconds matter. We should have broken into football programming sooner. We apologize and want you to know that we’re doing everything in our power to make sure this does not happen again.

We look forward to regaining the trust of anyone we may have disappointed.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.