PR for Anyone

JUNE 7, 2019

This week’s tip is to make sure you know WHO you’re pitching. . Make sure you’re pitching the RIGHT person. Don’t send your business story to the Food Editor or the Jewelry Editor or the fashion person … It’s Christina Daves with this week’s Get Famous Friday PR Tip.

Pitching 100

Pitching Fashion 100

PRSay

FEBRUARY 7, 2024

I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. Schwartz & Company, which was looking for an account person who knew sports and fashion. I didn’t understand how to craft a good pitch and how to pitch a story.

Communications 182

Communications Sports Journalism Fashion 182

5W PR

DECEMBER 11, 2018

In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? It’s not news that Instagram is the main event when it comes to fashion, with about 50% of brand posts on the platform.

Fashion 74

Fashion Social Media Brand Branding 74

Rock the Status Quo

MARCH 26, 2015

Rock The Pitch #13 This critique has nothing to do with bad luck. Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. THE PITCH It’s impressive. Bravo, Manuela – stellar job on this pitch!! It’s ALL GOOD, baby!!

Pitching 100

Pitching Examples Fashion Media 100

Cision

JULY 13, 2016

First, Is It The Right Pitching Channel For You? Some journalists are still old-fashioned and haven’t jumped on the social media bandwagon. It’s important for you to do your homework to see if the ones you’re trying to reach are there before you wage a full-on social media pitching campaign. Laying the Foundation.

Pitching 120

Pitching Strategy Social Media Fashion 120

PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. See what’s trending and pitch your expertise around that. I’ve seen “sure cures” for this or that, new exercise programs, teeth whitening concoctions, fashion trends, and so much more.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: A simple way to get your story or product picked up by the media, is pitching something that is valuable to that particular media outlet’s audience and paying attention to that particular news outlet and what they cover. Doing a bit of research before you pitch a story can help make it easier to get the YES.

Hotels 130

Hotels Pitching Fashion Travel 130

Sword and the Script

APRIL 4, 2023

The podcast covers the following: PR tech vendor landscape , adoption of AI AI to generate & analyze content, monitor media, and hone and target pitches. As for Zach and Tressa — both have worked in PR for years — and now work for vendors implementing AI in their PR tech solutions. Challenges Will AI take your job away?

Publicity 197

Publicity Software Fashion YouTube 197

OnePitch

JUNE 20, 2023

Glossy's senior reporter, Sara Spruch-Feiner , spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which you can subscribe to at glossy.co/pop.

Fashion 80

Fashion Pitching Writing Report 80

OnePitch

JUNE 16, 2022

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

Pitching 64

Pitching Consumer How To Meeting 64

PR for Anyone

OCTOBER 13, 2021

Successful PR Topic : Fashions accessories to decorate medical boots were the product that won Steve Harvey’s Top Inventor competition. Why this pitch appealed to the media : Steve Harvey gave an update on CastMedic Designs after Diana Ross was seen wearing the product. Media outlet that was pitched: The Steve Harvey Show.

Television 130

Television Fashion Pitching Sports 130

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. PR FOR ANYONE.

How To 130

How To Pitching Film Video 130

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Simple advice for PR pitches from journalists Reporters get a lot of pitches. The results found 61% of journalists get 100 pitches a week or more.

Journalism 126

Journalism Media Relations Report Survey 126

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch.

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

JUNE 18, 2020

Keep in mind that this is a medical publication with medical devices and current research on podiatry and he put in my fashion accessories for medical boots. Let that shine through when you pitch the media. When you pitch television, they love personality, opinions, people who can engage their audience. They want the passion.

Television 130

Television Pitching Fashion Energy 130

PR for Anyone

JUNE 9, 2021

Why this pitch appealed to the media : Dylan Dryer said she liked to top her hotdogs. Additionally by sending it in a timely fashion (before summer season and National Hotdog day) is important because it makes it more likely the product/storyline will be used. Media outlet that was pitched: Today Show.

How To 130

How To Television Pitching Fashion 130

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Onclusive

SEPTEMBER 7, 2021

If you have valuable content to share, it is a really good idea to be proactive about showcasing it to the right journalists and influencers in a timely fashion. Build relationships by proactively reaching out to authors with valuable content. Of course, you need a comprehensive, reliable and intelligent media database to make this possible.

Measurement 356

Measurement SEO Web Social Media 356

Shift Communications

OCTOBER 22, 2015

Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer. Now that we’re getting closer to holiday madness, gift guide pitching is top of mind for agencies with a consumer portfolio. Long lead pitching happens as early as July for gift guides. Peter McCormack.

Pitching 60

Pitching Print Exercises Fashion 60

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We can’t pitch without them.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To improve writing.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

JULY 9, 2015

Cision’s latest PR Kit will help your gift guide pitches stand out from competing brands with: Detailed profiles on major lifestyle, fashion and entertainment influencers. Pitching tips from print and online media contacts. Lead time and deadlines to help outline your media relations strategy.

Fashion 120

Fashion Print Pitching Media Relations 120

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. At the same time, we must know the story we’re pitching just as well. If it’s not airtight, it’s not ready to pitch. Magazine story.

Media 212

Media Pitching Report Interviews 212

Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 167

Technology Publicity Software Pitching 167

Rock the Status Quo

AUGUST 15, 2014

It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

Prohibition

JULY 10, 2023

With campaigns across music festivals, TV shows and fashion – here are the ones that we’ve not stopped talking about recently. Inspired by the controversial Croc, the boot is of the same giant dimensions as its red counterpart and was sported by Estonian rapper, TOMM¥ €A$H, at Paris Fashion Week.

Tourism 62

Tourism Fashion Social Media B2C 62

Onclusive

JUNE 7, 2017

Which pitches do they overlook? Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. How can you better delight and entice them to return week after week to see what’s new?

How To 150

How To Fashion Interviews Local 150

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

PR teams must work with the brand team to shape the messaging strategy to reach the right media and ultimate audiences in a timely fashion. Consider exploring and pivoting to tier-two media, as they often can be just as useful, if not better, than top-tier outlets to drive new levels of awareness for a campaign or brand. —.

Media 310

Media Retail B2B Journalism 310

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Cision

AUGUST 2, 2016

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. How can they overcome them? In my opinion, it’s about staying relevant while remaining authentic. Rapid Fire Round.

Fashion 120

Fashion Apparel Pitching Consumer 120

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch?

Social Media 150

Social Media Pitching How To Media 150

The Proactive Report

JUNE 18, 2021

Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. They linked it to the changing fashions each season and based their content on the styles shown on the runways. These pieces all had a link to the website or the landing page.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

MARCH 30, 2021

Most reporters are not receptive to pitches on Twitter. The vast majority of journalists (94%) responding to this survey prefer pitches by old-fashioned email. Just 12% say they are open to receiving pitches on Twitter – and those that do typically make that clear in their Twitter biographies.

Social Media 108

Social Media Report Survey Media 108

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Mark My Words

MAY 7, 2019

Back in the day, it was always the women who owned the fashion moment at the glittering award/fundraising events. Fashion has always had an opinion and leaned its voice to political issues and in 2019 it is reaching fever pitch about gender. From Diana Dors to Liz Hurley publicists knew how to grab the zeitgeist.

Fashion 60

Fashion Publicity Survey Creativity 60