On Demand and LIVE Fitness

How to maintain your exercise during the Coronavirus lockdown

With the current Covid-19 lockdown, we have all been asked to quarantine in our homes with minimal access to the outside world. This change brings a myriad of health and mental wellbeing issues. We are not only social creatures, but we also require regular exercise and fresh air to stay fit, healthy and sane.

Recent research has shown that regular daily exercise has a powerful and positive effect on the immune system. The scientifically backed advice from the University of Bath, suggests that being in isolation without access to gyms and sports clubs should not mean people stop exercising. Fortunately, the fitness industry, and many of our clients, have already tapped into the virtual fitness market and are offering on-demand and live fitness options to current and new users alike.

Do not let the lockdown wreak havoc on your fitness schedule. Even if you are not a runner or cyclist, there are ways to keep your exercise routine going strong during this strange new normal.

On Demand Workouts

Designed to help users access workouts whenever they find the time. Whether this is for 10 mins before your morning Zoom call, for a quick 30 mins in your designated lunch hour or for a longer session to decompress at the end of the day, there are many options for users to tap into a variety of workouts from across the globe.

LES MILLS on Demand, £11.95 per month (free trial for 14 days)

The global group-exercise juggernaut, Les Mills has been one of the fitness industry’s leading names for over 50 years. With its famous BODYCOMBAT, BODYPUMP and BODYBALANCE classes all available via the on-demand platform, Les Mills’ world class instructors take users through a journey via the service, with workouts that are backed by scientific research to get the most out of your exercise session. With over 800 online workouts (between 15-minute to 55-minute sessions) and access to mindfulness and meditation tutorials too, the videos are excellent for making you feel part of a global fitness community without leaving your home.

Not only that, but users also get access to Les Mills BORN TO MOVE – a specialised workout channel for kids to get active and follow video tutorial

Barrecore On Demand Classes – Online – 2 weeks free trial, £25 per month thereafter

Designed to allow you to decide yourself how much time you spend plié-ing in your pyjamas, these aesthetically driven on-demand workouts are perfect if you prefer more mindful movements and low-impact workouts but still want to feel the burn and see lasting results. Classes are pre-recorded so that you can choose the type and length of class and do it at the time that suits you best. The classes are all delivered by experts including founder and celebrity trainer Niki Rein, and last between five minutes to one hour. With supermodel and socialite fans such as Jourdan Dunn, Claudia Schiffer and Pippa Middleton, The Barrecore Method promises long, lean and sculpted muscles through the on-demand service.

Everyone Active DIGITAL, £9.99 – access to training plans, on-demand workout apps and nutrition guides via this Everyone Active membership. Anyone can sign up here

The nationwide leisure operator is helping the UK population stay active during this time with a discounted access offer to hundreds of on-demand workouts, training plans and nutrition guides. The online package is worth over £45 a month and includes:

  • Les Mills on Demand classes including BODYPUMP, COMBAT, BALANCE and ATTACK
  • NEOU and NEOU Kids Dance, HIIT, Sculpt and Stretch live-streamed and recorded sessions for all the family
  • 8FIT – Meditation, yoga and meal plans – to keep users motivated and ensure mental wellbeing at this difficult time
  • On Demand Workouts Powered by Gympass Plus – over 500 workouts including Zumba, STRONG by Zumba, BOXX Method and GAIAM Yoga

Live Workouts

All the leading health and wellbeing experts agree on at least one thing for a positive lockdown experience: routine. The suggestion is that by keeping to a structured routine in your day, you’re ensuring that your mind and body doesn’t have a real shock when we eventually go back to normal programming. Not only this, but it breaks your day into manageable chunks which allows for more effective work-life balance. There are several fitness brands that offer LIVE-streamed workouts throughout the day to help people maintain their usual workout time schedule.

LIVE Barrecore Classes – Online – First class FREE, thereafter £6 per class or £15 per week for unlimited access

Barrecore’s new live streamed BarreLIVE classes are specifically designed to give users the famous Barrecore Method burn and shake in the confines of their home, whilst still partaking with the rest of the Barrecore community. Simply book into one of several classes per day through the Barrecore app or web, show up on the set start time (helping establish routine amidst this strange time), and follow Barrecore’s expert instructors together with the rest of the community. These classes use minimal props in order to make it accessible for all.

Auster Fitness, FREE via Instagram

The premium fitness equipment and suspension training brand is posting daily workout content and exercise tips on how to use Auster’s equipment/suspension trainer/resistance bands at home.

Check out the Instagram page to have access to these videos and tutorials – where everything is saved in the new ‘Home Workouts’ highlight reel. Content is delivered by Master Trainer and Qualified Sports Scientist Harry, with tips and tricks on how to maximise calorie burn and get the most out of quarantine workouts. Auster is also offering a 25% discount on all sets, to help people continue working out at home.

Check out the Auster website and use code: CRISIS25 for a discount on all sets.

Ten Health & Fitness, FREE via Instagram

As London’s leading reformer Pilates brand, Ten Health & Fitness knows a thing or two about targeted and effective workouts, even when space and time is not permitting.

During the COVID-19 closures, Ten Health & Fitness is broadcasting a series of curated at-home workouts via its Instagram channel. This is to help those looking to keep their Pilates practise going throughout the lockdown period. From mat-based Pilates sessions, Functional Range Conditioning workshops (it’s tougher than it sounds – we promise!) and even fun classes like Animal Flow – Ten’s expert instructors are keeping clients active and safe with workouts designed to help connect the mind and body and find restorative activity during this difficult time.

Many of our clients are offering trial periods and free sessions for virtual fitness and training, so whoever you are and wherever you are isolated, stay active, stay positive and stay kind to yourself and those around you.

If you’re a brand which requires advertising, marketing or PR support during Covid-19, do get in touch via info@action-group.co.uk where we can talk more about our services and network opportunities.

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