Burrelles Fresh Ideas

JANUARY 30, 2024

While Boeing promises more quality checks, Rory Kennedy, the director of the documentary Downfall: The Case Against Boeing, told NPR , “The additional scrutiny — whether self-imposed or from the FAA — may not be enough to restore public faith in Boeing and the troubled 737 Max, which is now linked to the worst aviation disasters in recent history.”

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Ethics Crisis Transportation Airlines 96

PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Ethics Public Affairs Crisis Management Training 202

PRSay

SEPTEMBER 1, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Ethics Publicity Transportation Twitter 149

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. It also involves influencing the future.

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Industry Publicity Ethics Privacy 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

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Publicity Ethics Government Policies 126

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations. presidential election.

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Ethics Data Privacy Policies 230

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

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Publicity Brand Branding Ethics 78

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

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Ethics Data Privacy Publicity 60

Stephen Waddington

AUGUST 26, 2020

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. The 18-page document advocates that for public relations teams to be part of the teams building algorithms.

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Ethics Guidelines Data Education 140

Ethical Voices

FEBRUARY 26, 2024

Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. What are you seeing as some of the key ethics challenges for today and tomorrow?

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Ethics Healthcare Government Energy 91

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. As such, it can potentially help you structure more effective and efficient public relations campaigns. This provides PR professionals with real-time insights.

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Publicity Ethics Analysis Data 100

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

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Report Publicity Training Policies 119

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

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Publicity Ethics Training Education 167

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? finds that the public relations industry is slow to experiment with artificial intelligence (AI).

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Publicity Case Study Privacy Ethics 141

Scott Public Relations

JULY 13, 2023

The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. Ethics more important than ever The latest survey clearly highlights the significance of ethical PR.

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Ethics Survey Insurance Insurance 52

Ethical Voices

NOVEMBER 3, 2022

This week the ethical issues in public relations rain the gamut, but the core theme was fairness. This also aligns with two elements of the PRSA Code of Ethics – transparency and fairness. . While some ethics issues are grey, this one is black and white – if you can, or are, benefitting financially – disclose! .

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Ethics Financial System Survey 81

5W PR

APRIL 24, 2024

In the fast-paced world of technological innovation, staying ahead of the curve is essential. 5W recently had the chance to attend eMerge America in Miami and carved out time for “Unleashing the Power of Exponential Technologies with Peter Diamandis”. Hot Industries: In addition to AI, Quantum Computing is on the rise.

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Technology Education Ethics Industry 78

PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

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Ethics Policies Healthcare Journalism 113

Agility PR Solutions

SEPTEMBER 18, 2018

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We

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Ethics Consumer Brand Branding 142

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai New technologies become embedded into workflow over time. That’s a saving on 1 to 1.5

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Publicity Tools Exercises Ethics 105

Landis PR

FEBRUARY 5, 2024

Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. For the original blog, please visit here.

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Publicity Privacy YouTube Analysis 59

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Instead, a significant portion of its resources was dedicated to a public-relations manager who arranged interviews and managed Bankman Fried’s public appearances. Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk. She was a business celebrity.

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Government Corporate Resources Ethics 227

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. What is the most difficult ethical challenge you ever confronted? I think there’s a lot less room for ethical mistakes, although enough disclosure is still an issue.

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Ethics Product Launch Corporate Consumer 52

PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

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Communications Ethics Training Hotels 159

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I worked for some great people there.

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Ethics Publicity Data Agency 52

PRSay

MAY 25, 2022

Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. Public trust has eroded in all major institutions, including higher education. “We We’re going to have to harness those digital technologies as part of the solution.”.

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Publicity Journalism Media Education 145

Ethical Voices

NOVEMBER 7, 2022

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. Am I selling it?

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Ethics Travel Writing YouTube 82

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. In this case, transparency is everything.

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Ethics Guidelines Comparison Creativity 64

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I say that in public relations, we have superpowers. We need to identify those and make those little shifts to get significantly more positive results and outcomes in marketing, business communication, public relations.

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Ethics Communications Agency Technology 75

5W PR

APRIL 8, 2024

At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

PR in High Definition

FEBRUARY 23, 2024

The strikes, driven by concerns over fair compensation and working conditions, have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. The ethical use of AI is a growing concern for both the public and industry leaders.

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Ethics Television Film Technology 62

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

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Tools Handbook Publicity Analysis 52

Ethical Voices

JUNE 6, 2022

Juan Meng , the Associate Professor of Public Relations at the University of Georgia, and Dr. Marlene Neill, APR, Fellow PRSA , an Associate Professor and Graduate Program Director at Baylor University. Would you please tell us more about this latest ethics study? What are some of the key findings in the research?

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Ethics Leadership Training Study 52

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

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Software Tools Ethics Privacy 140

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

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Publicity Wikipedia Marketing Training 98

Agility PR Solutions

JULY 8, 2019

Ethics as applied to the business world are nothing new, and ethics itself has been a topic of conversation and debate for thousands of years. But the rapid development of technology in the modern world brings with it both potential harm and benefits. We now operate in a world where it is more and more […].

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Ethics Technology Trends Publicity 60

PRSay

DECEMBER 27, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Despite ethics studies reported to be essential by all survey participants, survey findings showed that PR ethics was a neglected competency in coursework. Toth, Ph.D.,

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Report Ethics Education Survey 78