PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Next, be brave, like Hobby Lobby.

Brand 140

Brand Branding Nonprofit Government 140

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Corporate Pharmaceuticals Financial 89

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 81

Ethics Data Crisis Apparel 81

Reputation Specialist Michael Toebe

JULY 14, 2022

The petition alleges that Tesla breached its fiduciary duty by allowing and enabling a workplace culture of discrimination and harassment, which has resulted in loss of reputation and shareholder value. Tesla can in addition, work to better develop top-down leadership by measuring them on how well they prevent the failures Chau's suit listed.

Government 52

Government Ethics Reputation Crisis Management 52

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 79

B2B Marketing Measurement Consumer 79

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

FEBRUARY 3, 2022

Tomorrow is the rudiments of research methods, design, and ethics. I’ve run agencies, edited and written books on practice, taught and mentored at universities, served in leadership roles including the CIPR, but I have no formal qualifications. Today was an introduction to systems, the PhD learning journey, and university resources.

Ethics 78

Ethics Training Study Sports 78

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote. “A

Ethics 98

Ethics Employee Crisis Internal 98

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To facilitate relationships and build trust with internal and external stakeholders and communities. To build and enhance organisational reputation. To offer organisational leadership. Code of ethics or rules of professional conduct.

Publicity 72

Publicity Ethics Training Education 72

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference Internal International Leadership 40

Stephen Waddington

NOVEMBER 11, 2020

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To build and enhance organisational reputation 7. To offer organisational leadership 10. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11.

Tools 115

Tools Publicity Ethics Google 115

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations.

Crisis 157

Crisis Exercises Crisis Communications Reputation 157

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Financial Training Survey 52

Stephen Waddington

APRIL 24, 2018

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To build and enhance organisational reputation 7. To offer organisational leadership 10. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11.

Education 95

Education Ethics Resources Software 95

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Cision releases internal DE&I report. Internal comms metrics. Onclusive acquires Critical Mention.

Software 85

Software Internal International Pitching 85

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. Most businesses rely not only on their brand equity, but market reputation and repeat clients. The thinking solidly supports the fact that dated brands don’t compete.

Creativity 120

Creativity SEO Mobile Journalism 120

Stephen Waddington

AUGUST 29, 2019

Professional development and practice The reputation of public relations is defined by the media and dodgy practice. Ethical communication is at the heart of this. Personal aspirations Leadership of a voluntary organisation is a lonely job. I understand the governance and ethical issues that arise.

Meeting 96

Meeting Training Ethics Government 96

Melissa Agnes

OCTOBER 21, 2014

Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. Read: How to Position Your Organization as the Voice of Credibility, Trust and Leadership.

Crisis 100

Crisis Crisis Management Viral How To 100

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. Interestingly, it is often left to the communications teams — internal and agency — to both conceive and implement social good strategies.

Policies 36

Policies Agency Ethics Government 36

PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. This refers to our role as the creators and builders of reputations. Managing the threat of cancel culture through communications activities is one thing, but we also have a responsibility to encourage leadership to drive decision making that tackles any issues we foresee as a threat.

Groups 62

Groups Employee Leadership Examples 62

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace.

Ethics 74

Ethics Brand Branding Internal 74

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Tools 370

Sword and the Script

JULY 24, 2018

We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Solo PR Pro

MARCH 1, 2016

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g., This can provide fertile ground for ethical – and legal – issues to possibly arise.

Guidelines 40

Guidelines Construction Employee Policies 40

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover? It’s not that she has a bad reputation, but it could do with a bit of a polish.

Real Estate 71

Real Estate Local Government Internal 71

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. I’d like to challenge this emphasis on the relatively rare type of crisis that generates global headlines and is truly a threat to the survival of an organisation/state institution and its reputation.

Crisis 63

Crisis Crisis Management Leadership Training 63

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

MARCH 15, 2016

Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). more ethical colleagues. Indonesian President Joko “Jokowi” Widodo and the International Monetary Fund’s (IMF) Managing Director Christine Lagarde. .

Newspapers 40

Newspapers Leadership Journalism Analytics 40

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. CISOs turn to comms pros for comms help.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Read on to learn the incredible stories of inspiring women scientists, entrepreneurs and leaders behind some of the most important advancements of the last decade.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 174

Survey Marketing B2B Study 174

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Trends 88

Trends Data SEO Consumer 88