Deirdre Breakenridge

NOVEMBER 16, 2021

Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. These are the important moments when you can demonstrate your ethics and values in your interviews. The post Three Tips for Ethical Media Interviews appeared first on Deirdre Breakenridge.

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Deirdre Breakenridge

DECEMBER 13, 2021

So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Today, everyone is an Ethical Marketer. In my book, Answers for Ethical Marketers, I shared how in most companies three areas are involved directly with ethics and values.

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PRSay

NOVEMBER 20, 2023

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

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Agility PR Solutions

JANUARY 23, 2024

Given the decline of traditional wisdom, the necessity for flexible […] The post The ethics of earned media: Best practices for responsible PR appeared first on Agility PR Solutions. Severe concerns regarding the worth and morality of earned media have surfaced amid these shifts.

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ImPRessions - Crenshaw Communications

JUNE 17, 2022

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

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PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

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Burrelles Fresh Ideas

JANUARY 30, 2024

Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment. It’s ethically the right thing to do. For more information on PR ethics and AI, check out Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners.

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Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

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Stern + Associates

OCTOBER 26, 2023

knows the landscape of ethical risk inherent in organizations, particularly in AI programs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Reid Blackman , Ph.D.,

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Mindful Marketing

DECEMBER 20, 2023

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.

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HMA Public Relations

SEPTEMBER 28, 2023

Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.

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Deirdre Breakenridge

SEPTEMBER 12, 2018

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure.

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Prowly

NOVEMBER 8, 2023

At this moment in time, an ethical AI PR agency framework needs to be on the mind of every PR professional. Thankfully, the industry is […] The post How to Introduce an Ethical AI PR Agency Framework appeared first on Prowly Magazine. As you ask yourself, “How can AI be used in PR?”

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PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Institute for Public Relations

JANUARY 3, 2023

Deloitte examined how ethical principles are currently being applied to emerging technology. 87% of respondents said that, with the … Continue reading Ethical Technology: Everyone’s Responsibility → The post Ethical Technology: Everyone’s Responsibility appeared first on Institute for Public Relations.

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Axia PR

JUNE 14, 2022

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics. Tune in to learn more about ethics in PR and your company. Tune in to learn more about ethics in PR and your company.

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PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

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The Resolution Blog

MAY 18, 2021

We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important. The post Ethics & doing the right thing in PR appeared first on PR Resolution — by CoverageBook.

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PRSay

SEPTEMBER 13, 2021

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

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Ethical Voices

SEPTEMBER 28, 2023

This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics: The undisclosed promotions of Ozempic – Ozempic is everywhere – but this blogger highlights how some of the promotions are not disclosing conflicts of interest and paid relationships.

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PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

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5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

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Agility PR Solutions

MAY 5, 2022

When asked which function is primarily accountable for AI ethics in a new survey from IBM’s Institute for Business Value (IBV), 80 percent of respondents pointed to a non-technical executive, such as a CEO, as the primary “champion” for AI ethics, a sharp uptick from 15 percent in 2018—revealing a radical shift in the roles […].

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Agility PR Solutions

AUGUST 23, 2022

Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. The post Ethics in marketing: 4 insights on communications integrity appeared first on Agility PR Solutions.

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Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

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Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Join Dr. Here are some of the questions and topics that we will be discussing; What does ethics in PR really mean? About #PRStudChat.

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Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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PRSay

SEPTEMBER 6, 2018

As PR counsel to clients or employers who rely on our input to ensure that their actions are viewed favorably by the public and the media, proactive ethical guidance is paramount. With this in mind, we turn back to our ethical responsibilities. He is also ethics officer for PRSA’s Tampa Bay Chapter. The challenge is there.

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HMA Public Relations

JUNE 14, 2023

Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.”

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Maxim Behar

OCTOBER 4, 2022

Ethics, transparency, this is telling the truth. So, from that perspective, the workshop on ethical business will be one of the most important in the summit. Ethics, Ethics, Ethics. Simple and clear messages to the audience. We cannot even think to do our business without this important point.

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Agility PR Solutions

MARCH 12, 2024

Despite cries for responsible use, many were willing to take some big risks in order to not fall behind the fast-moving trend. […] The post C-suite perspectives: As leaders embark on preparing their workforces for using AI, ethical guidelines and policies guide their decisions appeared first on Agility PR Solutions.

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Agility PR Solutions

JANUARY 28, 2024

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.

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Agility PR Solutions

JULY 18, 2023

So why are we […] The post Building trust in the age of AI: Why PR pros must prioritize ethical guidelines appeared first on Agility PR Solutions. And since then, many of those industries have already successfully adopted AI solutions.

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Stuart Bruce

AUGUST 28, 2021

Both UK PR bodies have rebuked the UK government’s Department for Health and Social Care for breaching PR ethics by issuing a ‘New Hospital Programme … © Stuart Bruce - PR ethics – PRCA and CIPR warn UK government to tell the truth was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations (..)

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PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? We asked BEPS members what ethics means to them personally. Taking time to reflect and analyze the issue can help lead to sound ethical decisions.

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Ethical Voices

DECEMBER 1, 2022

One thing that hasn’t changed is the plethora of ethics issues. Is Keurig the Payments Ethics Grinch ? – Personally, if the details are accurate, I see it as violating the Fairness value of PRSA’s code of ethics. First of all, ethics is global and always has been. There are a few doozies to highlight this week.

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