Aaron FriedmanGood morning, Vietnam!

Ah, I miss Robin Williams.

Neither here or nor there.

Today, I am excited to introduce you to my friend Aaron Friedman.

Aaron is the director of innovation at Five Blocks, a digital reputation management organization.

In his role, Aaron is responsible for business development (PR professionals are his audience, so pay close attention!) and for product management.

And, he’s a search expert, which is what we spend a good chunk of our interview discussing.

Earlier this week, it was said that Google will penalize your mobile site in search if you have pop-ups.

So I put Aaron on the spot a bit and we discuss what that could mean for you, and how The Google affects your work, in general.

We also discuss what it’s like living in Israel and how safe it is in that country.

It’s a bit of a sway from our normal topic du jour, but I figured if I had the expert, we should talk about something that will help you.

Without further ado…

The Spin Sucks Inquisition

I did go off the beaten path a bit and didn’t ask Aaron all of the normal questions, but I did manage to sneak in the following:

  • Tell us who you are and what you do.
  • What is one of the biggest trends you’ll be using this year?
  • What is the best book you’ve read in the last six months?
  • What is your latest Netflix binge?
  • The Five Second Rule.
  • Where can people find you online?

If you can’t access the video below, you can find it by clicking here.

Where You Can Find Aaron Friedman

Now it’s your turn to get to know Aaron, which you can do by stalking him online.

You can find him on:

And now the floor is yours. Say hello to Aaron!

Gini Dietrich

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

View all posts by Gini Dietrich