PR Job Coach

JUNE 29, 2011

'Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world. Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries.

Ethics 202

Ethics How To Technology Education 202

Waxing UnLyrical

JUNE 1, 2011

For those of you who are regular WUL readers, you’ll know that I don’t write too often about clients. But after a lot of thought, and validation from Gini Dietrich , I decided I would. Because it’s important. So before we go any further, please know that this post is about a client campaign I’m working on. I’m writing about it because first, as I said earlier, it’s an important issue, and if I can’t write about what I like on my own blog, WTF can I write

Twitter 110

Twitter Writing Social Media Facebook 110

Bad Pitch Blog

SEPTEMBER 18, 2011

'It''s been a while since we first discussed this topic here and I think it''s time it returned. I have toiled in Public Relations for around 95 years now and it still seems as if most of my friends — not to mention immediate family — have an innate trouble understanding exactly what I do. When I am speaking about a media interview, say on television, they assume I’m on camera.

Advertising 108

Advertising Advertising Newspapers Education 108

PR Job Coach

SEPTEMBER 24, 2011

'There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter. You have scoured your network to find insiders at the company and you have followed their advice to the letter.

Radio 161

Radio How To Construction Energy 161

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR Job Coach

FEBRUARY 9, 2011

'There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement. But what these tools really help with is perspective and insight.

How To 160

How To Analysis Web LinkedIn 160

Waxing UnLyrical

MARCH 14, 2011

Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed. While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. Twitter, which was founded in 2006, didn’t exist when I left.

Community 109

Community Training Social Media Twitter 109

Waxing UnLyrical

MAY 12, 2011

Today’s post has been a few months in the making, and a lot of people contributed to it. Now, you’re probably wondering what a “barfshiner&# is. You won’t find a definition in any dictionary, as far as I can tell, but the word came about thanks to Jill Foster and Erica Holt who, despite never having met each other (to the best of my knowledge), came together via the comment thread on a recent question I asked via Facebook and Twitter: “ Do you secretly want to puke

Social Media 108

Social Media Media Facebook Twitter 108

Waxing UnLyrical

FEBRUARY 18, 2011

Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are! We are (insert school/team/whatever of your choosing). The mighty mighty _ (see above). YAY TEAM!!!!! Or words to that effect.

Hotels 107

Hotels Measurement System Journalism 107

Waxing UnLyrical

FEBRUARY 16, 2011

If you’re a public relations professional (or business owner) fixated on getting that One Big Media Hit (Oprah, anyone?), consider this instead: The customer is your media. Repeat after me: the customer is your media. Image: han Soete via Flickr, CC 2.0. I’ve written before about how good customer service is the best kind of PR. And so have many other people.

Publicity 107

Publicity Media Case Study Nonprofit 107

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Communications

Waxing UnLyrical

NOVEMBER 30, 2011

Guest post by Donna Vincent Roa. The power of the letter “K” has always fascinated me. In college, one of my favorite adjectives was “kafkaesque,” a word with three “K” sounds. The first time I heard this word, it resonated with me, and I wanted to say it again and again. There was something special about it. “K” is the 11 th letter in the alphabet and one of the least frequently used letters, but is believed to make people laugh and feel good.

Company 105

Company Brand Branding Banking 105

Waxing UnLyrical

APRIL 4, 2011

Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#. And yet, I feel like I want to write a lengthy rant, mocking her and the show, because of my perceptions. That would be unfair. It was announced that Snooki would be speaking at a major college on the East Coast.

Google 106

Google Fashion Analysis Writing 106

Waxing UnLyrical

JULY 27, 2011

Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream. From giant billboards in Times Square to tiny boxes of Sun-Maid raisins, these little buggers are popping up everywhere. In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine.

B2C 105

B2C Advertising Advertising Mobile 105

Waxing UnLyrical

DECEMBER 8, 2011

Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. He is doing this because so far, at least, he’s been unsuccessful in securing funding to build a prototype for what sounds like an interesting invention in the energy field. So now he’s turning to crowd-funding.

Energy 105

Energy Community Twitter Social Media 105

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Crisis Management

Bad Pitch Blog

JANUARY 9, 2011

'In 2007, I wrote a post called " Ready to Pitch a Blog? Take This Quiz First." Three and a half years later, I''m revisiting it to celebrate the Bad Pitch blog''s Fifth Birthday. While I thought I''d be noting how much has changed since it was written, it still holds up. But I''ve edited it a bit to better reflect 2011. Everyone wants to know the secret formula to pitching blogs.

Media Relations 104

Media Relations Social Media Media Pitching 104

Waxing UnLyrical

FEBRUARY 17, 2011

Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology. Image: Massimo Barbieri via Flickr, CC 2.0. While a lot has already been written about how to deal with Facebook’s latest changes, here are seven ideas on making your business page just a tad better and easier to us

Facebook 103

Facebook System Twitter Examples 103

Waxing UnLyrical

SEPTEMBER 1, 2011

It’s been a month since I embarked on redefining my life from the inside out – getting healthy and fit – with Grant Hill. One month since I’ve been getting up at 5 am every day (well, every weekday, I sometimes sleep in a little on the weekends) to get my butt kicked in what is aptly called #mybootcamp. Those of you who were kind enough to comment and cheer me on (thank you!

Exercises 102

Exercises Groups Energy Facebook 102

Waxing UnLyrical

FEBRUARY 23, 2011

Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets! Here’s a reminder of how HAPPO started , but in a nutshell, it stands for “Help a PR Pro Out,&# and is an initiative that uses social media to connect public relations job seekers with those who could employ them. I’ve been part of the core group since Arik Hanson and Valerie Simon launched the initiative, and think it’s absolutely fab.

Meeting 101

Meeting Facebook Local Groups 101

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Waxing UnLyrical

OCTOBER 12, 2011

“How do you become a social media expert?” That was one of the questions I was asked when I was in Lincoln, Neb., last week. I was speaking to several students at UNL, and while I didn’t get a chance to speak to each of them one-on-one, I could tell that they are serious about being the best professional communicators they can be (this was at the College of Journalism & Mass Communications).

Social Media 100

Social Media Journalism Industry Media 100

Waxing UnLyrical

MAY 20, 2011

There have been so many great resources coming my way lately, I just had to share. ‘Cos you know, that is what Iizallabout! So let’s get to them. 1. The daily PR & Marketing calendar of event hashtags. Time was there was a “season&# for conferences. Now, it seems there’s a conference pretty much every day of the week, sometimes more than one.

Resources 100

Resources eBook Social Media Conference 100

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. (Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

JULY 14, 2011

Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes. If you haven’t, it can be summarized as a discount for streaming-only customers, and a huge price hike (up to 60%) for people who like to get DVDs from them in addition to the streaming. Our family happens to enjoy both, and evidently we’re not alone.

Local 98

Local Technology Writing Social Media 98

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Communications

Waxing UnLyrical

JUNE 14, 2011

Give… no, Take. You know that feeling when someone tells you they’ll give you something, you’re expecting it, and then they tell you they’ve changed their mind because you’re not worth it? I think it’s called “being punched in the stomach,&# or something like it. This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday.

Pitching 98

Pitching Newspapers Social Media Blogging 98

Waxing UnLyrical

DECEMBER 7, 2011

Guest post by Martin Waxman. I remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. I knew what worked by doing; that is, based on success. Soon I had a proven blueprint I could apply to virtually any situation that came my way, knowing that if I stayed with it, the results would be positive.

Product Launch 97

Product Launch Social Media B2B Creativity 97

Bad Pitch Blog

OCTOBER 5, 2011

'[Guest Post by Jonathan Rick] All we are saying is: practice deftness , not deafness! In a recent post, Chris Brogan describes one scenario familiar to anyone not living under a well-hidden rock: “Today I sheepishly deleted several e-mails. that were waiting for a quick response. maybe 100 overall. So that means almost 100 people got my attention , got me to read something,” and then never heard back.

Construction 96

Construction Examples Brand Branding 96

Waxing UnLyrical

MARCH 18, 2011

Guest post by Brian Meeks. The universe is a rapidly expanding place. The great science minds of the world will continue to unravel its mysteries. They won’t be Americans. The fourth-graders in the United States ranked just behind Lithuania and in eleventh place overall in Sciences. I suspect the Lithuanians also dominated in the areas of art and possibly English.

Twitter 97

Twitter Social Media Corporate Study 97

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Leadership

Waxing UnLyrical

AUGUST 31, 2011

There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. 2. I remember the first year I paid attention to SxSW. I wasn’t anywhere close to attending, but it was new to me, and I was in awe of people who were submitting proposals.

Conference 96

Conference Social Media Energy Twitter 96

Waxing UnLyrical

AUGUST 4, 2011

Guest post by Katrina Esco. Sometimes, a really great campaign gets noticed for the right reasons ( Starbucks’ “Pass the Cheer” campaign comes to mind.). Other times, despite our best intentions, we really step in it. Summer’s Eve has been in the hot seat for its talking vagina commercial series. The set of three commercials originally showed: a white woman who likes to use the product after the gym and says something about her BFFs, a Hispanic woman who has an accent and cries, “Ay-

Insurance 96

Insurance Insurance Course Web 96

Waxing UnLyrical

MARCH 10, 2011

Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Yet how much do we really know about the people behind the avatars? I was thinking about this yesterday, when I realized that someone whose path crosses mine quite often, has “another life&# I knew absolutely nothing about.

Community 95

Community Comparison Social Media Fashion 95