2013

Trending Sources

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds. And one of the biggest obstacles job hunters face is how to present and describe themselves in simple yet compelling language. Do you know who you are? Reach deep into your psyche and tap out any and every professional passion you have or had.

A Look at PR and Communications Changes in Recent Years (Infographic)

Melissa Agnes

I recently came across the below infographic that highlights all the changes we’ve seen in PR and communications within the last couple years. know you’ll enjoy this one! Take a look: PR: Then and Now. originally viewed this infographic here. The post A Look at PR and Communications Changes in Recent Years (Infographic) appeared first on Agnes + Day. Provoking Thought infographic pr

The New Look of Public Relations — A Dissenting View

6 A.M.

Monday’s New York Times ran an article by Stuart Elliott on the rebranding of our competitor, Fleishman-Hillard (FH). The firm will “be the most complete communications company in the world… channel agnostic… across paid, owned, earned and shared media,” according to agency CEO Dave Senay. The firm is hiring from outside of the PR field, from ad agencies, consultancies and brand identity firms.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. ” So, how did it all happen? The image went viral. Too funny!!!” ” 2) Susan replied, “I don’t mind.” The crazy part? Is your profile public?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Labor Day

Online PR Thoughts

There is an irony about today''s holiday. It celebrates achievements of workers, but millions of them cannot take advantage of the time off. They are laboring in Big Box stores, in fast food restaurants, in hundreds of thousands of retail locations to serve the millions at rest. And, they are the lowest-paid employees in the economy. This was highlighted by the strike of fast-food workers in the last week. If these laborers were granted the privilege of taking time off like everyone else, stores would not be open today and beaches would be over-crowded.

Winning a Fake Award

Maine PR Maven

Yesterday I received an email announcing that Nancy Marshall Communications had won an award. This is the email I received: Nancy On behalf of the Small Business Institute for Excellence in Commerce, I wanted to let you know that Nancy Marshall Communications has been recognized as a 2013 Maine Excellence Award recipient. Our Our panel of industry executives […]. Awards Blogs Small Business Commerce Association Small Business Institute for Excellence in Commerce

How to identify your buyers and the content they want

WiredPR Group

Are your marketing materials delivering the results you want? If not, it could be because they are focused more on the solutions your organization offers rather than addressing your buyer’s needs. It’s common to fall into a trap of simply listing the benefits and features of your solution, but it’s the buyer who should be at the center of it all. How do you identify your buyers?

PR: We Have One Shot

Where the Fishermen Ain't

Earlier this year, a professional organization included me on a bcc''ed. cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. didn''t get a response. With a pitch like that and given the frothy tenor that often surrounds that kind of thing, I didn''t really expect to. Some will be good at it. You name it. Those.

Media 21

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21 st century is a challenge at best if you have no network. Virtually every job today is gained through the network. If you are selling storage, soup, semiconductors, software, soap or self requires relationships and relationship building skills.

How To Build A Social Hotel Concierge Business

PR Communications

Marc Benioff, CEO of Salesforce opens his forward for the new book, Age of Context (by my favorite author Shel Israel, with help from Robert Scoble), with a story about traveling to Boston, and tweeted his hopes for the trip: “Can’t wait to get to Boston. Staying at the X hotel. Hope to have dinner at Rialto and see the Sox play tomorrow.”. When he arrives he is welcomed by the hotel staff, the restaurant is booked and the ticket purchased for the game. Except this was just a story, and did not happen. After reading the opening to this great book, I wondered how hotels make Marc’s story true.

How Will You Measure Your Life?

6 A.M.

In Clayton Christensen’s new book, How Will You Measure Your Life?, the Harvard Business School professor offers profound advice about priorities; specifically about the importance of investing in family, about living a life of integrity and having metrics that make it easier to make the right decisions. Christensen opens the book with a disturbing story. But you cannot turn the clock back.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Remember when someone would say “CRM” and (y)our eyes would glaze over? CRM, public relations and small business. While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. Image: t. Enter Streak.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

The Six Ingredients for Snackable Content

Strategic Public Relations

Can you define snackable content? Many marketers asked the same question will use the infamous quote: “ I know it when I see it. ”. This is because the definition of snackable content lacks clearly defined parameters. This can give the term a subjective meaning. Even I’ll define it here in simple terms. Content is snackable when it is designed for simple and flexible audience consumption.”.

Did you know 70% of Facebook users are mobile?

PR Squared

…at least some of the time. That’s the latest in our findings after reading through Facebook’s Q12013 SEC Filing. See what other surprises are on tap for marketers in our summary on the SHIFT Communications blog post. Social Media Tactics

Five Questions to Ask BEFORE You Hijack the News

Bad Pitch Blog

Thanks to Lori Russo for inspiring this post. You want to make news. We get it. You''re smart and, for several reasons, following current events when you spot a trending news story. More importantly, you see it''s an opportunity to " hijack " the story in some fashion. Take a deep breath. Ask yourself a few simple but important questions before culture jacking. 1) Am I adding to the conversation?

Poor HR = Bad PR

Online PR Thoughts

This is an interesting example of what poor Human Resources planning can do to an organization''s PR. The culprit is NASA and the situation arises from exploratory missions to Mars. The Mars sol, or day, is 39 minutes and 35 seconds longer than the earth day. Here on earth, NASA did not plan for that when it assigned crews to control the rovers on the Red Planet''s surface. So what happened is that within two days of work, controllers were working within another time zone. Within four days, two time zones away from the earth clock. NASA basically told them to "gut it out." They couldn''t.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Yes, I Spoke with Gary Vaynerchuk On the Phone Yesterday, But I Won’t Forget My Humble Roots

Maine PR Maven

For years now, I have had a slight (actually, a major) obsession with reading marketing books, and listening to great marketing speakers like Shel Holtz (who inspired me to start this blog in 1999) and Scott Stratten, owner of UnMarketing and hilariously funny keynote speaker. The UPS man has gotten tired of driving up the […]. Books Conferences Interview amazon.com Darren Hardy Don Yaeger Dr. Flint Mclaughlin Gary Vaynerchuk Google Marketing Books Scott McKain Stephen Woessner

How to connect with buyers to gain insights

WiredPR Group

So you’re ready to create content that engages your buyers and moves them to take action. You’ve identified your target market , but how do you find the right people within that market to talk to in order to identify the who, what, when, where, why and how you need to create your content? This is where you will have to do some detective work. You’ll get more in depth and accurate responses.

Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

Anyone who has followed my work for five minutes knows that I''m a huge proponent of open source technologies and, more specifically, the philosophies that drive this important movement. This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. The question is “How do we address this?” You can also read the full text after the jump.

Seven Acts of Random Courtesy After You Land

PR Job Coach

As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig. The silence was deadening. Their courtesy and good sense seems to have been lost in the shuffle of the new change in their fortunes. Say thanks. Pay it forward. Sympathy reigns.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Get Your Mass (Marketer) Quantities Here

Stern + Associates

K2 images / Shutterstock.com. Alas another Black Friday has come and gone – and I won’t miss it. And that’s a bad thing for marketers. Because I am in marketing! heard all the usual enticements, of course: Limited quantities (Oh dear, I hope I don’t miss out on any quantities. Ever.). Only once a year! (A holiday miracle if there ever was one.). Bonus buy (This bonus you’re offering? Again.

The Year In PR

6 A.M.

Here are my observations on the past 12 months, which has seen the PR industry move to a much more important position in the communications sector. More than 70 million people have signed up for the program through a Facebook page. disclosure: Unilever is an Edelman client.). The inevitable conflicts between clients will cause senior executives to have sleepless nights. and UK.

10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. Add to that not all of them are good (in fact, some are downright abysmal), and I really don’t want to be the person who rains on a shiny new author’s parade. Yay!): 1. Jay Baer is the author. ‘Nuff said. 2. Ready?

eBook 51

Shareable Media Get Serious About Attracting Millennials

Strategic Public Relations

When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he''s a satirist for a news show that just happens to run on Comedy Central. While Comedy Central’s Daily Show is an example of niche cable brands expanding programming to attract a bigger audience, it’s part of a more subtle, significant trend. But it’s looking more like a growing trend. link].

7 secrets to a successful, enduring business

PR Squared

What makes an agency successful begins not with fancy corporate jargon or a client roster of well known brands, but with the people at it. Choosing who those people are and who they collectively can be is a daunting challenge overall, but impossible without knowing what you stand for. That’s why core values are so important. At SHIFT, our core values are part of employee reviews. Honorable.

Time for PR to Take Its Medicine - GUEST POST

Bad Pitch Blog

photo credit: liquidnight via photopin cc When Greg Brooks posted this on Facebook today, I was equal parts thankful and jealous. Greg''s one of the smartest people I know. And the following is good medicine for our industry. Since this blog, and his post, have been confused as the ranty screed of an angry old man/men, I asked Greg if we could repost it and he obliged. Don''t do it. 9.

NIMBY-ites

Online PR Thoughts

The oil and gas fracking industry has met its match in New York. They have been stopped by NIMBY-ites, a coalition of interest groups opposed to horizontal drilling and rock fracturing. Thus far, the group is winning against the combined money and power of the drillers. One can look at this in three ways. The Not-In-My-Back-Yard groups have more power than one would think or the oil industry has done a bad job of PR or both. How is it that the economic potential is being frustrated? The industry has to take the time to explain in detail to the public how it will guarantee clean extraction.

10 Ways to Improve Your Personal Brand

Maine PR Maven

I saw this blog post about personal branding and asked the RiseSmart people if I could share it with you here. Original post published by Dan Davenport – Aug 13, 2013 Effective career management involves managing a brand, and that brand is you and your workplace accomplishments. If it helps, think of your career as one long brand […

Creating content that will attract the right eyeballs

WiredPR Group

One of the top marketing struggles many businesses face is producing enough content. Another is creating content that actually engages. Have you ever posted a blog or sent an e-newsletter you thought was your best piece of work only to be met with the sound of crickets? Why did this happen? Still no one clicked. Enter…the buyer persona. Buyer personas: what are they? What is a buyer persona?